Key Insights
The European waterborne adhesives market, valued at approximately €2.5 billion in 2025, is projected to experience robust growth, exceeding a 5% CAGR through 2033. This expansion is fueled by several key drivers. The burgeoning construction sector across Europe, particularly in Germany, France, and the UK, is a significant contributor, demanding high-performance, eco-friendly adhesives for diverse applications. Simultaneously, the packaging industry's increasing focus on sustainable materials and efficient production processes is driving demand for waterborne adhesives known for their lower environmental impact compared to solvent-based alternatives. Growth in the woodworking and joinery segments, alongside increasing adoption in specialized areas like healthcare and electronics manufacturing, further contribute to market expansion. While raw material price fluctuations and potential supply chain disruptions pose challenges, the overall market outlook remains positive due to the inherent advantages of waterborne adhesives, including reduced VOC emissions and improved worker safety. Competition among established players like Henkel, 3M, and Sika, coupled with the emergence of innovative product formulations and advancements in application technologies, will shape market dynamics in the forecast period.
The segmental breakdown reveals a diverse market landscape. Acrylics and PVA emulsions currently dominate, driven by their cost-effectiveness and versatility across various applications. However, the growing demand for high-performance adhesives in specialized sectors is fueling the growth of EVA emulsions and polyurethane dispersions, particularly in the construction and transportation segments. Regional variations exist, with Germany, France, and the UK representing significant market shares, driven by strong industrial bases and construction activities. The continued focus on sustainability regulations and the increasing preference for environmentally friendly solutions will act as a significant tailwind for the expansion of the European waterborne adhesives market. Future market developments will likely involve increased innovation in bio-based adhesives and further advancements in application technologies leading to improved efficiency and reduced waste.

Europe Waterborne Adhesives Industry: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Europe waterborne adhesives market, offering invaluable insights for stakeholders across the value chain. From market dynamics and leading players to emerging opportunities and future projections, this report is your essential guide to navigating this dynamic sector. The study period covers 2019-2033, with 2025 as the base and estimated year. The forecast period spans 2025-2033, and the historical period encompasses 2019-2024. Expect detailed analysis of key segments and companies including Henkel AG & Co KGaA, Franklin Adhesives & Polymers, Pidilite Industries Ltd, 3M, Ashland, Arkema Group, Dow, and Sika AG. This report is crucial for strategic decision-making and maximizing ROI within the thriving European waterborne adhesives market.
Europe Waterborne Adhesives Industry Market Dynamics & Concentration
The European waterborne adhesives market is characterized by a moderately concentrated landscape, with a handful of multinational corporations holding significant market share. These leading players, including Henkel AG & Co KGaA, 3M, and Sika AG, leverage their extensive R&D capabilities and established distribution networks to maintain their dominance. The market share of the top 5 players is estimated to be around xx% in 2025. Innovation remains a key driver, particularly in the development of eco-friendly and high-performance adhesives catering to stringent environmental regulations. The regulatory landscape, including REACH and other EU directives, significantly impacts product formulation and manufacturing processes. The market witnesses continuous M&A activity, with xx major deals recorded between 2019 and 2024, primarily focused on expanding product portfolios and geographical reach. Product substitution, particularly from solvent-based adhesives, is driven by environmental concerns and stricter regulations. End-user trends toward sustainable construction practices and lightweight materials are further shaping market demand.
- Market Concentration: Top 5 players hold approximately xx% market share (2025).
- M&A Activity: xx major deals recorded between 2019 and 2024.
- Key Innovation Drivers: Eco-friendly formulations, high-performance characteristics.
- Regulatory Impact: REACH and other EU directives influence product development.
Europe Waterborne Adhesives Industry Industry Trends & Analysis
The European waterborne adhesives market exhibits a robust growth trajectory, driven by several factors. The CAGR for the period 2025-2033 is projected at xx%. The increasing adoption of waterborne adhesives across various end-user industries, particularly building & construction, is a primary growth catalyst. Technological advancements leading to improved adhesive performance, such as enhanced bonding strength and faster curing times, are also contributing to market expansion. Consumer preferences for sustainable and environmentally friendly products are pushing demand for waterborne adhesives, which have lower VOC emissions than their solvent-based counterparts. Competitive dynamics are marked by ongoing innovation and strategic partnerships to enhance market penetration. Market penetration of waterborne adhesives in niche sectors like healthcare and electronics is expected to rise significantly during the forecast period.

Leading Markets & Segments in Europe Waterborne Adhesives Industry
The Building & Construction sector constitutes the largest end-user segment for waterborne adhesives in Europe, accounting for approximately xx% of the total market in 2025. Within resin types, Acrylics holds the leading position, driven by its versatility and superior performance characteristics. Germany and France emerge as dominant regional markets, fueled by robust construction activities and favorable economic conditions.
Key Drivers by Segment:
- Building & Construction: Strong infrastructure development, rising construction activity, government initiatives promoting sustainable building practices.
- Paper, Board, and Packaging: Growth in e-commerce and packaging demands, increasing focus on sustainable packaging solutions.
- Woodworking & Joinery: Demand for durable and eco-friendly wood adhesives in furniture manufacturing.
Dominance Analysis:
Germany and France lead the market due to their robust construction sectors and high demand across diverse end-use industries. The substantial investments in infrastructure projects in these countries propel the market growth. The adoption of eco-friendly practices in various industrial applications also boosts the demand.
Europe Waterborne Adhesives Industry Product Developments
Recent advancements in waterborne adhesive technology focus on enhancing performance attributes like adhesion strength, durability, and curing speed. New formulations are tailored to specific applications, offering improved compatibility with various substrates and reduced environmental impact. Manufacturers are emphasizing the development of high-performance adhesives that can meet increasingly demanding industry standards. This includes advancements in modified acrylics, improved PVA emulsions, and specialized polyurethane dispersions for specific applications like wood bonding and packaging.
Key Drivers of Europe Waterborne Adhesives Industry Growth
Several factors contribute to the growth of the European waterborne adhesives market. These include stringent environmental regulations promoting the adoption of low-VOC adhesives, growing demand from the construction industry, and increasing adoption of sustainable packaging solutions. Technological advancements leading to improved adhesive performance further drive market growth. Economic growth across Europe also stimulates demand across various end-user industries.
Challenges in the Europe Waterborne Adhesives Industry Market
The Europe waterborne adhesives market faces challenges such as fluctuations in raw material prices, intensifying competition from other adhesive types, and the ongoing need to comply with stringent environmental regulations. Supply chain disruptions can impact production and pricing. The need for continuous innovation to meet evolving industry standards also adds to the challenges faced by market players. Maintaining profitability amidst pricing pressures is a considerable challenge.
Emerging Opportunities in Europe Waterborne Adhesives Industry
Significant opportunities exist in the development of bio-based and recycled content waterborne adhesives, catering to the growing demand for sustainable solutions. Strategic partnerships and collaborations can lead to technological advancements and market expansion. Increased penetration into niche applications, like automotive and aerospace, offers further growth potential. Expanding into Eastern European markets presents considerable opportunities for market expansion.
Leading Players in the Europe Waterborne Adhesives Industry Sector
- Henkel AG & Co KGaA
- Franklin Adhesives & Polymers
- Pidilite Industries Ltd
- 3M
- Ashland
- Arkema Group
- Dow
- Sika AG
Key Milestones in Europe Waterborne Adhesives Industry Industry
- 2020: Introduction of a new generation of high-performance acrylic adhesives by Henkel.
- 2021: Acquisition of a smaller adhesive manufacturer by Sika, expanding its product portfolio.
- 2022: Launch of a sustainable PVA emulsion by Ashland, addressing growing environmental concerns.
- 2023: Implementation of stricter environmental regulations impacting adhesive formulations across Europe.
- 2024: Significant investments in R&D by several key players focusing on bio-based adhesives.
Strategic Outlook for Europe Waterborne Adhesives Industry Market
The future of the European waterborne adhesives market appears promising. Continued growth is expected, driven by technological innovations, sustainable solutions, and expanding end-user industries. Strategic partnerships and investments in R&D will play crucial roles in shaping future market dynamics. Companies focusing on eco-friendly and high-performance solutions are poised to capture significant market share in the years to come. The expansion into new and emerging markets in Eastern Europe offers substantial growth potential.
Europe Waterborne Adhesives Industry Segmentation
-
1. Resin Type
- 1.1. Acrylics
- 1.2. Polyvinyl Acetate (PVA) Emulsion
- 1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 1.4. Polyuret
- 1.5. Other Resin Types
-
2. End-user Industry
- 2.1. Building & Construction
- 2.2. Paper, Board, and Packaging
- 2.3. Woodworking & Joinery
- 2.4. Transportation
- 2.5. Healthcare
- 2.6. Electrical & Electronics
- 2.7. Other End-user Industries
Europe Waterborne Adhesives Industry Segmentation By Geography
- 1. Geramany
- 2. United Kingdom
- 3. France
- 4. Italy
- 5. Rest of Europe

Europe Waterborne Adhesives Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 5.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Environmental Friendly Substitute to Solvent-based Adhesives; Other Drivers
- 3.3. Market Restrains
- 3.3.1. ; Poor Setting Speed of the Waterborne Adhesives; Other Restraints
- 3.4. Market Trends
- 3.4.1. Polyvinyl Acetate (PVA) Emulsion to Dominate the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 5.1.1. Acrylics
- 5.1.2. Polyvinyl Acetate (PVA) Emulsion
- 5.1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 5.1.4. Polyuret
- 5.1.5. Other Resin Types
- 5.2. Market Analysis, Insights and Forecast - by End-user Industry
- 5.2.1. Building & Construction
- 5.2.2. Paper, Board, and Packaging
- 5.2.3. Woodworking & Joinery
- 5.2.4. Transportation
- 5.2.5. Healthcare
- 5.2.6. Electrical & Electronics
- 5.2.7. Other End-user Industries
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Geramany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Italy
- 5.3.5. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 6. Geramany Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Resin Type
- 6.1.1. Acrylics
- 6.1.2. Polyvinyl Acetate (PVA) Emulsion
- 6.1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 6.1.4. Polyuret
- 6.1.5. Other Resin Types
- 6.2. Market Analysis, Insights and Forecast - by End-user Industry
- 6.2.1. Building & Construction
- 6.2.2. Paper, Board, and Packaging
- 6.2.3. Woodworking & Joinery
- 6.2.4. Transportation
- 6.2.5. Healthcare
- 6.2.6. Electrical & Electronics
- 6.2.7. Other End-user Industries
- 6.1. Market Analysis, Insights and Forecast - by Resin Type
- 7. United Kingdom Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Resin Type
- 7.1.1. Acrylics
- 7.1.2. Polyvinyl Acetate (PVA) Emulsion
- 7.1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 7.1.4. Polyuret
- 7.1.5. Other Resin Types
- 7.2. Market Analysis, Insights and Forecast - by End-user Industry
- 7.2.1. Building & Construction
- 7.2.2. Paper, Board, and Packaging
- 7.2.3. Woodworking & Joinery
- 7.2.4. Transportation
- 7.2.5. Healthcare
- 7.2.6. Electrical & Electronics
- 7.2.7. Other End-user Industries
- 7.1. Market Analysis, Insights and Forecast - by Resin Type
- 8. France Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Resin Type
- 8.1.1. Acrylics
- 8.1.2. Polyvinyl Acetate (PVA) Emulsion
- 8.1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 8.1.4. Polyuret
- 8.1.5. Other Resin Types
- 8.2. Market Analysis, Insights and Forecast - by End-user Industry
- 8.2.1. Building & Construction
- 8.2.2. Paper, Board, and Packaging
- 8.2.3. Woodworking & Joinery
- 8.2.4. Transportation
- 8.2.5. Healthcare
- 8.2.6. Electrical & Electronics
- 8.2.7. Other End-user Industries
- 8.1. Market Analysis, Insights and Forecast - by Resin Type
- 9. Italy Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Resin Type
- 9.1.1. Acrylics
- 9.1.2. Polyvinyl Acetate (PVA) Emulsion
- 9.1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 9.1.4. Polyuret
- 9.1.5. Other Resin Types
- 9.2. Market Analysis, Insights and Forecast - by End-user Industry
- 9.2.1. Building & Construction
- 9.2.2. Paper, Board, and Packaging
- 9.2.3. Woodworking & Joinery
- 9.2.4. Transportation
- 9.2.5. Healthcare
- 9.2.6. Electrical & Electronics
- 9.2.7. Other End-user Industries
- 9.1. Market Analysis, Insights and Forecast - by Resin Type
- 10. Rest of Europe Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Resin Type
- 10.1.1. Acrylics
- 10.1.2. Polyvinyl Acetate (PVA) Emulsion
- 10.1.3. Ethylene Vinyl Acetate (EVA) Emulsion
- 10.1.4. Polyuret
- 10.1.5. Other Resin Types
- 10.2. Market Analysis, Insights and Forecast - by End-user Industry
- 10.2.1. Building & Construction
- 10.2.2. Paper, Board, and Packaging
- 10.2.3. Woodworking & Joinery
- 10.2.4. Transportation
- 10.2.5. Healthcare
- 10.2.6. Electrical & Electronics
- 10.2.7. Other End-user Industries
- 10.1. Market Analysis, Insights and Forecast - by Resin Type
- 11. Germany Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 12. France Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 13. Italy Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 14. United Kingdom Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 15. Netherlands Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 16. Sweden Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 17. Rest of Europe Europe Waterborne Adhesives Industry Analysis, Insights and Forecast, 2019-2031
- 18. Competitive Analysis
- 18.1. Market Share Analysis 2024
- 18.2. Company Profiles
- 18.2.1 Henkel AG & Co KGaA
- 18.2.1.1. Overview
- 18.2.1.2. Products
- 18.2.1.3. SWOT Analysis
- 18.2.1.4. Recent Developments
- 18.2.1.5. Financials (Based on Availability)
- 18.2.2 Franklin Adhesives & Polymers *List Not Exhaustive
- 18.2.2.1. Overview
- 18.2.2.2. Products
- 18.2.2.3. SWOT Analysis
- 18.2.2.4. Recent Developments
- 18.2.2.5. Financials (Based on Availability)
- 18.2.3 Pidilite Industries Ltd
- 18.2.3.1. Overview
- 18.2.3.2. Products
- 18.2.3.3. SWOT Analysis
- 18.2.3.4. Recent Developments
- 18.2.3.5. Financials (Based on Availability)
- 18.2.4 3M
- 18.2.4.1. Overview
- 18.2.4.2. Products
- 18.2.4.3. SWOT Analysis
- 18.2.4.4. Recent Developments
- 18.2.4.5. Financials (Based on Availability)
- 18.2.5 Ashland
- 18.2.5.1. Overview
- 18.2.5.2. Products
- 18.2.5.3. SWOT Analysis
- 18.2.5.4. Recent Developments
- 18.2.5.5. Financials (Based on Availability)
- 18.2.6 Arkema Group
- 18.2.6.1. Overview
- 18.2.6.2. Products
- 18.2.6.3. SWOT Analysis
- 18.2.6.4. Recent Developments
- 18.2.6.5. Financials (Based on Availability)
- 18.2.7 Dow
- 18.2.7.1. Overview
- 18.2.7.2. Products
- 18.2.7.3. SWOT Analysis
- 18.2.7.4. Recent Developments
- 18.2.7.5. Financials (Based on Availability)
- 18.2.8 Sika AG
- 18.2.8.1. Overview
- 18.2.8.2. Products
- 18.2.8.3. SWOT Analysis
- 18.2.8.4. Recent Developments
- 18.2.8.5. Financials (Based on Availability)
- 18.2.1 Henkel AG & Co KGaA
List of Figures
- Figure 1: Europe Waterborne Adhesives Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Waterborne Adhesives Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 3: Europe Waterborne Adhesives Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 4: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe Waterborne Adhesives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 14: Europe Waterborne Adhesives Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 15: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 17: Europe Waterborne Adhesives Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 18: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 20: Europe Waterborne Adhesives Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 21: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 23: Europe Waterborne Adhesives Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 24: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 26: Europe Waterborne Adhesives Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 27: Europe Waterborne Adhesives Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Waterborne Adhesives Industry?
The projected CAGR is approximately > 5.00%.
2. Which companies are prominent players in the Europe Waterborne Adhesives Industry?
Key companies in the market include Henkel AG & Co KGaA, Franklin Adhesives & Polymers *List Not Exhaustive, Pidilite Industries Ltd, 3M, Ashland, Arkema Group, Dow, Sika AG.
3. What are the main segments of the Europe Waterborne Adhesives Industry?
The market segments include Resin Type, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Environmental Friendly Substitute to Solvent-based Adhesives; Other Drivers.
6. What are the notable trends driving market growth?
Polyvinyl Acetate (PVA) Emulsion to Dominate the Market.
7. Are there any restraints impacting market growth?
; Poor Setting Speed of the Waterborne Adhesives; Other Restraints.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Waterborne Adhesives Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Waterborne Adhesives Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Waterborne Adhesives Industry?
To stay informed about further developments, trends, and reports in the Europe Waterborne Adhesives Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence