Key Insights
The In-flight Entertainment and Connectivity (IFEC) market is experiencing robust growth, projected to reach a substantial size driven by increasing passenger demand for seamless connectivity and enhanced entertainment options during flights. The 7.11% CAGR from 2019 to 2024 suggests a continuously expanding market, fueled by several key factors. The proliferation of high-speed internet access via satellite technology, coupled with the rising adoption of streaming services and personalized entertainment options, significantly contributes to this growth. Furthermore, the expanding fleet of both narrowbody and widebody aircraft globally fuels the demand for advanced IFEC systems. Airlines are increasingly recognizing IFEC as a crucial element of their passenger experience strategy, impacting customer satisfaction and loyalty. Competitive pressures are also driving innovation, with companies like Thales Group, Panasonic Avionics Corporation, and others continuously developing more sophisticated and cost-effective solutions.
However, market growth faces certain challenges. High implementation and maintenance costs of advanced IFEC systems can pose a significant hurdle for smaller airlines. Furthermore, regulatory complexities and ensuring seamless global connectivity across different regions remain significant factors. The IFEC market is segmented by aircraft type (narrowbody and widebody), reflecting the differing technological requirements and passenger expectations across these categories. The forecast period (2025-2033) promises continued expansion, driven by technological advancements and increasing passenger expectations. The market is expected to witness further consolidation as major players strategically expand their service offerings and market reach. The base year of 2025 represents a significant point of market maturity, providing a strong foundation for future growth trajectories.

In-flight Entertainment and Connectivity Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the In-flight Entertainment and Connectivity market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with a focus on the estimated year 2025, this report unveils the market dynamics, trends, leading players, and future growth potential. Benefit from detailed segmentation by aircraft type (Narrowbody and Widebody) and uncover actionable strategies to navigate this dynamic landscape. Download now to gain a competitive edge!
In-flight Entertainment and Connectivity Market Market Dynamics & Concentration
The In-flight Entertainment and Connectivity market is characterized by a moderately concentrated landscape, with a few major players holding significant market share. The market share distribution among the top five companies in 2025 is estimated to be around 60%, reflecting the consolidation trends in this sector. Key innovation drivers include advancements in high-speed broadband technologies (e.g., Ka-band and 5G), improved content streaming capabilities, and the integration of personalized entertainment solutions. Stringent regulatory frameworks governing safety, data security, and passenger privacy significantly impact market operations. The market also experiences competitive pressure from substitute products, such as personal electronic devices offering similar entertainment functionalities, although airline-provided solutions often offer a superior user experience. End-user trends, including increasing passenger demand for high-quality connectivity and personalized entertainment options, are reshaping the market dynamics.
- Market Concentration: Top 5 players hold approximately 60% market share (2025 Estimate).
- M&A Activity: An average of xx M&A deals per year were observed in the historical period (2019-2024), indicating a moderate level of consolidation. This is expected to increase slightly over the forecast period.
- Innovation Drivers: High-speed broadband technologies, improved content streaming, personalized entertainment solutions.
- Regulatory Impact: Stringent safety, data security, and passenger privacy regulations are key considerations.
- Substitute Products: Personal electronic devices offering similar entertainment functionality pose a competitive threat.
In-flight Entertainment and Connectivity Market Industry Trends & Analysis
The In-flight Entertainment and Connectivity market exhibits robust growth, driven by factors like rising air passenger traffic, increasing demand for high-speed internet access during flights, and a wider adoption of advanced entertainment systems. Technological disruptions, such as the introduction of 5G technology and improved satellite communication systems, significantly impact the market, enabling faster connectivity speeds and enhanced user experiences. Consumer preferences are shifting towards personalized content, on-demand streaming, and interactive entertainment options. The competitive dynamics are characterized by continuous innovation, strategic partnerships, and an increasing focus on delivering seamless, integrated entertainment and connectivity solutions. The market's CAGR from 2025 to 2033 is projected at xx%, with market penetration exceeding xx% by 2033 in major markets.

Leading Markets & Segments in In-flight Entertainment and Connectivity Market
The North American region is currently the dominant market, representing approximately xx% of the global market in 2025. This dominance is primarily attributed to factors such as high air passenger traffic, technological advancement, and strong airline investments in in-flight entertainment and connectivity. Among aircraft types, Widebody aircraft segment holds a larger market share (approximately xx% in 2025) than Narrowbody aircraft due to its higher passenger capacity and generally longer flight durations, leading to a greater demand for advanced entertainment and connectivity solutions.
Key Drivers for North American Dominance:
- Strong Airline Investments
- High Air Passenger Traffic
- Technological Advancements
- Well-developed Infrastructure
Widebody Aircraft Segment Dominance:
- Higher passenger capacity
- Longer flight durations
- Greater demand for advanced solutions
In-flight Entertainment and Connectivity Market Product Developments
Recent product innovations include advancements in seat-back entertainment systems featuring high-resolution displays, enhanced audio systems, and intuitive user interfaces. The integration of personal device connectivity and content streaming services is another key trend, along with the development of customized content based on passenger preferences and flight duration. These innovations are improving passenger satisfaction and offering airlines a competitive advantage. The market fit is strong, with continuous improvements in technology leading to enhanced user experiences and increased market adoption.
Key Drivers of In-flight Entertainment and Connectivity Market Growth
Several factors contribute to the market's growth. Technological advancements like high-speed satellite communication and 5G integration enable superior connectivity. Growing air passenger traffic and an increased demand for personalized entertainment and connectivity experiences fuel market expansion. Favorable government regulations and policies promoting air travel further enhance market growth.
Challenges in the In-flight Entertainment and Connectivity Market Market
Regulatory hurdles related to spectrum allocation and data security pose significant challenges. Supply chain disruptions affecting the procurement of critical components can cause delays and increase costs. Intense competition among established players and new entrants creates pressure on pricing and margins. These factors, collectively, could impact market growth by approximately xx% by 2033.
Emerging Opportunities in In-flight Entertainment and Connectivity Market
The market presents numerous opportunities. Technological breakthroughs in satellite and 5G technologies will continue to drive enhancements in connectivity speed and reliability. Strategic partnerships between airlines, technology providers, and content distributors will enhance the offerings to passengers. Expanding into emerging aviation markets in Asia and Africa presents significant growth potential.
Leading Players in the In-flight Entertainment and Connectivity Market Sector
- Thales Group
- Panasonic Avionics Corporation
- IMAGIK International Corp
- Donica Aviation Engineering Co Ltd
- Burrana
- Latecoere
- Northern Avionics srl
Key Milestones in In-flight Entertainment and Connectivity Market Industry
- September 2022: Emirates selected Thales’ AVANT Up inflight entertainment system for its new Airbus A350 fleet, signifying a shift towards next-generation technology.
- June 2022: Qatar Airways partnered with Panasonic Avionics for its Boeing 777x fleet, showcasing the continued demand for advanced IFE solutions.
- June 2022: Recaro Aircraft Seating and Panasonic Avionics unveiled a new seat-end entertainment solution, reflecting the ongoing innovation in integrating entertainment directly into seating.
Strategic Outlook for In-flight Entertainment and Connectivity Market Market
The In-flight Entertainment and Connectivity market is poised for continued expansion, driven by technological innovation, rising passenger demand, and strategic collaborations. Airlines are increasingly prioritizing the provision of seamless and engaging entertainment and connectivity services to enhance the passenger experience, which is a key differentiator in a competitive market. The future potential is significant, particularly with the increasing adoption of 5G and the development of immersive entertainment experiences. Strategic partnerships and investments in cutting-edge technologies will be crucial for success in this evolving market.
In-flight Entertainment and Connectivity Market Segmentation
-
1. Aircraft Type
- 1.1. Narrowbody
- 1.2. Widebody
In-flight Entertainment and Connectivity Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

In-flight Entertainment and Connectivity Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.11% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global In-flight Entertainment and Connectivity Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 5.1.1. Narrowbody
- 5.1.2. Widebody
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. South America
- 5.2.3. Europe
- 5.2.4. Middle East & Africa
- 5.2.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 6. North America In-flight Entertainment and Connectivity Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 6.1.1. Narrowbody
- 6.1.2. Widebody
- 6.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 7. South America In-flight Entertainment and Connectivity Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 7.1.1. Narrowbody
- 7.1.2. Widebody
- 7.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 8. Europe In-flight Entertainment and Connectivity Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 8.1.1. Narrowbody
- 8.1.2. Widebody
- 8.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 9. Middle East & Africa In-flight Entertainment and Connectivity Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 9.1.1. Narrowbody
- 9.1.2. Widebody
- 9.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 10. Asia Pacific In-flight Entertainment and Connectivity Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 10.1.1. Narrowbody
- 10.1.2. Widebody
- 10.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Thales Grou
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Panasonic Avionics Corporation
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 IMAGIK International Corp
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Donica Aviation Engineering Co Ltd
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Burrana
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Latecoere
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Northern Avionics srl
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.1 Thales Grou
List of Figures
- Figure 1: Global In-flight Entertainment and Connectivity Market Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America In-flight Entertainment and Connectivity Market Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 3: North America In-flight Entertainment and Connectivity Market Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 4: North America In-flight Entertainment and Connectivity Market Revenue (Million), by Country 2024 & 2032
- Figure 5: North America In-flight Entertainment and Connectivity Market Revenue Share (%), by Country 2024 & 2032
- Figure 6: South America In-flight Entertainment and Connectivity Market Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 7: South America In-flight Entertainment and Connectivity Market Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 8: South America In-flight Entertainment and Connectivity Market Revenue (Million), by Country 2024 & 2032
- Figure 9: South America In-flight Entertainment and Connectivity Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: Europe In-flight Entertainment and Connectivity Market Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 11: Europe In-flight Entertainment and Connectivity Market Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 12: Europe In-flight Entertainment and Connectivity Market Revenue (Million), by Country 2024 & 2032
- Figure 13: Europe In-flight Entertainment and Connectivity Market Revenue Share (%), by Country 2024 & 2032
- Figure 14: Middle East & Africa In-flight Entertainment and Connectivity Market Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 15: Middle East & Africa In-flight Entertainment and Connectivity Market Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 16: Middle East & Africa In-flight Entertainment and Connectivity Market Revenue (Million), by Country 2024 & 2032
- Figure 17: Middle East & Africa In-flight Entertainment and Connectivity Market Revenue Share (%), by Country 2024 & 2032
- Figure 18: Asia Pacific In-flight Entertainment and Connectivity Market Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 19: Asia Pacific In-flight Entertainment and Connectivity Market Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 20: Asia Pacific In-flight Entertainment and Connectivity Market Revenue (Million), by Country 2024 & 2032
- Figure 21: Asia Pacific In-flight Entertainment and Connectivity Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 3: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 5: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 10: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Brazil In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Argentina In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of South America In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 15: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Russia In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Benelux In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Nordics In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 26: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Country 2019 & 2032
- Table 27: Turkey In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Israel In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: GCC In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: North Africa In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: South Africa In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Rest of Middle East & Africa In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 33: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 34: Global In-flight Entertainment and Connectivity Market Revenue Million Forecast, by Country 2019 & 2032
- Table 35: China In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: India In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: Japan In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: South Korea In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: ASEAN In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Oceania In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 41: Rest of Asia Pacific In-flight Entertainment and Connectivity Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the In-flight Entertainment and Connectivity Market?
The projected CAGR is approximately 7.11%.
2. Which companies are prominent players in the In-flight Entertainment and Connectivity Market?
Key companies in the market include Thales Grou, Panasonic Avionics Corporation, IMAGIK International Corp, Donica Aviation Engineering Co Ltd, Burrana, Latecoere, Northern Avionics srl.
3. What are the main segments of the In-flight Entertainment and Connectivity Market?
The market segments include Aircraft Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
September 2022: Emirates has selected Thales’ AVANT Up, the next generation inflight entertainment system for their new fleet of Airbus A350s.June 2022: Qatar Airways Signs Deal With Panasonic Avionics To Provide Astrova for Boeing 777x Fleet.June 2022: Recaro Aircraft Seating partnered with Panasonic Avionics Corporation (Panasonic Avionics) to unveil a new in-flight entertainment seat-end solution installed on the CL3810 economy class seat.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "In-flight Entertainment and Connectivity Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the In-flight Entertainment and Connectivity Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the In-flight Entertainment and Connectivity Market?
To stay informed about further developments, trends, and reports in the In-flight Entertainment and Connectivity Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence