Consumer-Centric Trends in Asia-Pacific Lingerie Market Industry

Asia-Pacific Lingerie Market by Product Type (Brassiere, Briefs, Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Other Distribution Channels), by Asia Pacific (China, Japan, South Korea, India, Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines) Forecast 2026-2034

Jan 26 2026

Base Year: 2025

210 Pages

Key Insights

The Asia-Pacific lingerie market is projected for substantial expansion, forecasting a Compound Annual Growth Rate (CAGR) of 8.67% from 2025 to 2033. The market is expected to grow from an estimated $48.59 billion in the base year 2025 to a significant valuation by 2033. Key drivers for this growth include rising disposable incomes, particularly in emerging economies, fostering increased expenditure on premium lingerie. The expanding middle class, with sophisticated fashion tastes and a focus on comfort and body positivity, is propelling demand for a wide array of intimate apparel. Furthermore, the widespread adoption of e-commerce channels enhances consumer access to diverse brands and styles, acting as a significant growth catalyst.

Challenges such as fluctuating raw material costs and evolving consumer preferences for design and materials require strategic adaptation. The market is segmented by product type (brassieres, briefs, other categories), distribution channel (supermarkets, hypermarkets, specialty stores, online retail, others), and key countries (China, Japan, India, Australia, and the Rest of Asia-Pacific), offering granular insights for market participants.

Asia-Pacific Lingerie Market Market Size and Forecast (2024-2030) — Asia-Pacific Lingerie Market Company Market Share

Intense competition characterizes the Asia-Pacific lingerie landscape, with global leaders like Hanesbrands Inc., Triumph International, and Jockey International Inc. competing against prominent regional players such as Aimer Group, Hop Lun (Hong Kong) Limited, and Zivame. Brand success will depend on effectively addressing diverse consumer demographics and regional preferences across various distribution networks. Leading companies will focus on robust brand development, innovative product design, and targeted marketing strategies. The increasing consumer demand for sustainable and ethically produced materials presents both opportunities and challenges. Regional analysis highlights considerable growth prospects beyond China and Japan, with India demonstrating significant potential due to its growing middle class and rising apparel spending. The forecast period of 2025-2033 underscores a dynamic and transformative future for the Asia-Pacific lingerie market.

Asia-Pacific Lingerie Market: A Comprehensive Report (2019-2033)

This comprehensive report provides an in-depth analysis of the Asia-Pacific lingerie market, offering invaluable insights for industry stakeholders, investors, and businesses seeking to navigate this dynamic sector. The report covers the period 2019-2033, with a focus on the estimated year 2025 and a forecast period spanning 2025-2033. Key segments analyzed include product type (brassiere, briefs, other), distribution channel (supermarkets/hypermarkets, specialty stores, online retail, others), and key countries (China, Japan, India, Australia, and the Rest of Asia-Pacific). Leading players such as Hop Lun (Hong Kong) Limited, Hanesbrands Inc, Aimer Group, Triumph International, Jockey International Inc, Victoria's Secret & Co, MAS Holdings, Wacoal Holdings corp, Berkshire Hathaway, and Zivame are profiled, providing a holistic understanding of the competitive landscape. The report's detailed analysis of market size, growth drivers, challenges, and opportunities is essential for strategic decision-making in this evolving market. The total market value is estimated at xx Million in 2025 and is projected to reach xx Million by 2033.

Asia-Pacific Lingerie Market Dynamics & Concentration

The Asia-Pacific lingerie market exhibits a moderately concentrated structure, with several large multinational companies and regional players holding significant market share. Market concentration is influenced by factors such as brand recognition, distribution networks, and product innovation. The market is characterized by both organic growth and inorganic activities, including mergers and acquisitions (M&A). While precise market share figures for individual companies are unavailable publicly, we estimate that the top five players collectively hold approximately xx% of the market share in 2025. The number of M&A deals in the lingerie sector within the Asia-Pacific region averaged approximately xx per year between 2019 and 2024, indicating significant consolidation activity.

Innovation Drivers: Rising consumer demand for comfort, functionality, and fashionable designs drives innovation in materials, manufacturing processes, and product features.
Regulatory Frameworks: Varying regulatory standards across countries influence product labeling, safety, and ethical sourcing practices.
Product Substitutes: The market faces competition from athleisure and other casual wear segments.
End-User Trends: Increasing awareness of body positivity and inclusivity is influencing product design and marketing strategies.
M&A Activities: Consolidation within the industry is driven by the need for economies of scale, expanded distribution networks, and access to new technologies.

Asia-Pacific Lingerie Market Industry Trends & Analysis

The Asia-Pacific lingerie market is experiencing robust growth, driven by factors such as rising disposable incomes, changing lifestyles, and increasing online retail penetration. The market exhibited a Compound Annual Growth Rate (CAGR) of approximately xx% during the historical period (2019-2024). This growth is further fueled by a shift in consumer preferences towards premium and specialized lingerie products. Technological advancements in material science and manufacturing are also contributing to product innovation and improved comfort. The market penetration of online retail channels is significantly impacting the distribution landscape, with e-commerce platforms gaining prominence as a preferred shopping destination. Competitive dynamics are characterized by brand competition, price wars, and strategic partnerships. The overall market exhibits significant growth potential, with opportunities for innovation, expansion, and market consolidation.

Leading Markets & Segments in Asia-Pacific Lingerie Market

China holds the leading position in the Asia-Pacific lingerie market, owing to its vast population, growing disposable incomes, and evolving fashion trends. India and Japan also represent significant markets, though with distinct consumer preferences and market dynamics. The brassiere segment dominates the product type category, reflecting the essential nature of this product for a large portion of the female population. Online retail is becoming a major distribution channel, particularly among younger consumers.

China: Key drivers include rapid economic growth, rising female participation in the workforce, and increasing brand awareness.
Japan: Known for its sophisticated and high-quality lingerie market, driven by strong brand loyalty and mature consumer preferences.
India: A high-growth market characterized by increasing disposable incomes and a young, fashion-conscious population.
Australia: Mature market with a focus on premium and niche brands.
Rest of Asia-Pacific: Significant growth potential driven by a combination of economic development and changing cultural trends.
By Product Type: Brassieres maintain the highest market share due to its essential nature.
By Distribution Channel: Online retail stores are rapidly gaining share, aided by increased internet penetration and consumer comfort with online shopping.

Asia-Pacific Lingerie Market Product Developments

Recent product innovations emphasize comfort, functionality, and sustainability. Technological advancements in fabrics, such as the use of breathable and moisture-wicking materials, are creating higher-quality and more comfortable products. Sustainable and ethically sourced materials are also gaining traction, reflecting evolving consumer preferences. The integration of smart technology in lingerie, while still nascent, represents a potential area for future innovation. These developments aim to provide consumers with enhanced comfort, better fit, and increased value.

Key Drivers of Asia-Pacific Lingerie Market Growth

Several factors drive the growth of the Asia-Pacific lingerie market. Rising disposable incomes across several countries in the region are empowering consumers to spend more on apparel, including lingerie. The increasing participation of women in the workforce fuels demand for comfortable and functional underwear. The growing popularity of e-commerce provides convenient access to a wider range of products, while technological advancements in materials and manufacturing processes are continuously improving product quality and design.

Challenges in the Asia-Pacific Lingerie Market Market

The Asia-Pacific lingerie market faces challenges such as fluctuating raw material prices, intense competition from both established brands and emerging players, and the need to comply with varying regulatory standards across countries. Supply chain disruptions, particularly those caused by geopolitical instability and natural disasters, can also impact production and distribution. Furthermore, counterfeiting remains a concern for brands striving to protect their intellectual property and maintain brand integrity. These factors contribute to pricing pressures and impact profitability.

Emerging Opportunities in Asia-Pacific Lingerie Market

The Asia-Pacific lingerie market presents several emerging opportunities. The growing demand for sustainable and ethically sourced lingerie offers a significant opportunity for brands committed to environmental and social responsibility. Strategic partnerships and collaborations between brands and retailers can expand market reach and enhance brand awareness. Expansion into underserved markets within the Asia-Pacific region also presents untapped potential for growth. Finally, the rise of personalized and customized lingerie offers new avenues for innovation and market differentiation.

Leading Players in the Asia-Pacific Lingerie Market Sector

Key Milestones in Asia-Pacific Lingerie Market Industry

May 2022: American Eagle Outfitters Inc. announced the expansion of its retail presence in India, aiming to add 50 stores within three years. This signals the growing attractiveness of the Indian lingerie market.
April 2022: Wacoal launched its new Spring/Summer collection, aiming to strengthen its market position with innovative designs and easy fits. This indicates a focus on product innovation and enhanced customer experience.
February 2022: Caely Holdings Bhd announced a joint venture in Indonesia to boost production capacity, responding to rising global demand. This reflects strategic expansion into key manufacturing hubs.

Strategic Outlook for Asia-Pacific Lingerie Market Market

The Asia-Pacific lingerie market is poised for continued growth, driven by several factors. Innovation in materials and designs, along with expanding e-commerce penetration, will shape market dynamics. Strategic partnerships and collaborations will facilitate market expansion and brand building. Brands emphasizing sustainability and ethical sourcing are expected to attract increasingly conscious consumers. The market's future success hinges on adapting to evolving consumer preferences, leveraging technological advancements, and effectively managing challenges related to supply chains and competition.

Asia-Pacific Lingerie Market Segmentation

1. Product Type
- 1.1. Brassiere
- 1.2. Briefs
- 1.3. Other Product Types
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Specialty Stores
- 2.3. Online Retail Stores
- 2.4. Other Distribution Channels

Asia-Pacific Lingerie Market Segmentation By Geography

1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia-Pacific Lingerie Market Market Share by Region - Global Geographic Distribution — Asia-Pacific Lingerie Market Regional Market Share

Geographic Coverage of Asia-Pacific Lingerie Market

Higher Coverage

Lower Coverage

No Coverage

Asia-Pacific Lingerie Market REPORT HIGHLIGHTS

Aspects	Details
Study Period	2020-2034
Base Year	2025
Estimated Year	2026
Forecast Period	2026-2034
Historical Period	2020-2025
Growth Rate	CAGR of 8.67% from 2020-2034
Segmentation	By Product Type Brassiere Briefs Other Product Types By Distribution Channel Supermarkets/Hypermarkets Specialty Stores Online Retail Stores Other Distribution Channels By Geography Asia Pacific China Japan South Korea India Australia New Zealand Indonesia Malaysia Singapore Thailand Vietnam Philippines

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
  - - 3.2.1. Demand for Smartwatches; Popularity of Luxury Watches
- - 3.3. Market Restrains
  - - 3.3.1. Presence of Fake Brands in the Market
- - 3.4. Market Trends
  - - 3.4.1. Inclination Towards Healthy Lifestyle Trends and Athleisure
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. Asia-Pacific Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
  - 5.1.1. Brassiere
  - 5.1.2. Briefs
  - 5.1.3. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
  - 5.2.1. Supermarkets/Hypermarkets
  - 5.2.2. Specialty Stores
  - 5.2.3. Online Retail Stores
  - 5.2.4. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
  - 5.3.1. Asia Pacific
6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- - 6.2. Company Profiles
  - - 6.2.1 Hop Lun (Hong Kong) Limited
      6.2.1.1. Overview
      6.2.1.2. Products
      6.2.1.3. SWOT Analysis
      6.2.1.4. Recent Developments
      6.2.1.5. Financials (Based on Availability)
    - 6.2.2 Hanesbrands Inc
      6.2.2.1. Overview
      6.2.2.2. Products
      6.2.2.3. SWOT Analysis
      6.2.2.4. Recent Developments
      6.2.2.5. Financials (Based on Availability)
    - 6.2.3 Aimer Group
      6.2.3.1. Overview
      6.2.3.2. Products
      6.2.3.3. SWOT Analysis
      6.2.3.4. Recent Developments
      6.2.3.5. Financials (Based on Availability)
    - 6.2.4 Triumph International
      6.2.4.1. Overview
      6.2.4.2. Products
      6.2.4.3. SWOT Analysis
      6.2.4.4. Recent Developments
      6.2.4.5. Financials (Based on Availability)
    - 6.2.5 Jockey International Inc
      6.2.5.1. Overview
      6.2.5.2. Products
      6.2.5.3. SWOT Analysis
      6.2.5.4. Recent Developments
      6.2.5.5. Financials (Based on Availability)
    - 6.2.6 Victoria's Secret & Co
      6.2.6.1. Overview
      6.2.6.2. Products
      6.2.6.3. SWOT Analysis
      6.2.6.4. Recent Developments
      6.2.6.5. Financials (Based on Availability)
    - 6.2.7 MAS Holdings
      6.2.7.1. Overview
      6.2.7.2. Products
      6.2.7.3. SWOT Analysis
      6.2.7.4. Recent Developments
      6.2.7.5. Financials (Based on Availability)
    - 6.2.8 Wacoal Holdings corp *List Not Exhaustive
      6.2.8.1. Overview
      6.2.8.2. Products
      6.2.8.3. SWOT Analysis
      6.2.8.4. Recent Developments
      6.2.8.5. Financials (Based on Availability)
    - 6.2.9 Berkshire Hathaway
      6.2.9.1. Overview
      6.2.9.2. Products
      6.2.9.3. SWOT Analysis
      6.2.9.4. Recent Developments
      6.2.9.5. Financials (Based on Availability)
    - 6.2.10 Zivame
      6.2.10.1. Overview
      6.2.10.2. Products
      6.2.10.3. SWOT Analysis
      6.2.10.4. Recent Developments
      6.2.10.5. Financials (Based on Availability)

List of Figures

Figure 1: Asia-Pacific Lingerie Market Revenue Breakdown (billion, %) by Product 2025 & 2033
Figure 2: Asia-Pacific Lingerie Market Share (%) by Company 2025

List of Tables

Table 1: Asia-Pacific Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
Table 2: Asia-Pacific Lingerie Market Volume K Units Forecast, by Product Type 2020 & 2033
Table 3: Asia-Pacific Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
Table 4: Asia-Pacific Lingerie Market Volume K Units Forecast, by Distribution Channel 2020 & 2033
Table 5: Asia-Pacific Lingerie Market Revenue billion Forecast, by Region 2020 & 2033
Table 6: Asia-Pacific Lingerie Market Volume K Units Forecast, by Region 2020 & 2033
Table 7: Asia-Pacific Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
Table 8: Asia-Pacific Lingerie Market Volume K Units Forecast, by Product Type 2020 & 2033
Table 9: Asia-Pacific Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
Table 10: Asia-Pacific Lingerie Market Volume K Units Forecast, by Distribution Channel 2020 & 2033
Table 11: Asia-Pacific Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
Table 12: Asia-Pacific Lingerie Market Volume K Units Forecast, by Country 2020 & 2033
Table 13: China Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 14: China Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 15: Japan Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 16: Japan Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 17: South Korea Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 18: South Korea Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 19: India Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 20: India Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 21: Australia Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 22: Australia Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 23: New Zealand Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 24: New Zealand Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 25: Indonesia Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 26: Indonesia Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 27: Malaysia Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 28: Malaysia Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 29: Singapore Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 30: Singapore Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 31: Thailand Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 32: Thailand Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 33: Vietnam Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 34: Vietnam Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033
Table 35: Philippines Asia-Pacific Lingerie Market Revenue (billion) Forecast, by Application 2020 & 2033
Table 36: Philippines Asia-Pacific Lingerie Market Volume (K Units ) Forecast, by Application 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia-Pacific Lingerie Market?

The projected CAGR is approximately 8.67%.

2. Which companies are prominent players in the Asia-Pacific Lingerie Market?

Key companies in the market include Hop Lun (Hong Kong) Limited, Hanesbrands Inc, Aimer Group, Triumph International, Jockey International Inc, Victoria's Secret & Co, MAS Holdings, Wacoal Holdings corp *List Not Exhaustive, Berkshire Hathaway, Zivame.

3. What are the main segments of the Asia-Pacific Lingerie Market?

The market segments include Product Type, Distribution Channel.

4. Can you provide details about the market size?

The market size is estimated to be USD 48.59 billion as of 2022.

5. What are some drivers contributing to market growth?

Demand for Smartwatches; Popularity of Luxury Watches.

6. What are the notable trends driving market growth?

Inclination Towards Healthy Lifestyle Trends and Athleisure.

7. Are there any restraints impacting market growth?

Presence of Fake Brands in the Market.

8. Can you provide examples of recent developments in the market?

In May 2022, American Eagle Outfitters, Inc. announced the expansion of its retail presence in India through franchisees. The company aims to add another 50 stores in India over the next three years.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in billion and volume, measured in K Units .

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Asia-Pacific Lingerie Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Asia-Pacific Lingerie Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Asia-Pacific Lingerie Market?

To stay informed about further developments, trends, and reports in the Asia-Pacific Lingerie Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

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