Key Insights
The United States freight brokerage market, a dynamic sector facilitating the efficient movement of goods, is experiencing robust growth. With a 2025 market size estimated at $17.96 billion and a projected Compound Annual Growth Rate (CAGR) of 8.35% from 2025-2033, the market's trajectory indicates significant expansion. Key drivers include the increasing e-commerce penetration fueling higher demand for last-mile delivery solutions, the ongoing need for supply chain optimization among businesses of all sizes, and the expanding adoption of advanced technologies such as digital freight matching platforms and transportation management systems (TMS). The market is segmented by service type (Less-than-Truckload (LTL), Full-Truckload (FTL), and other services) and end-user industry (manufacturing, automotive, oil & gas, etc.), reflecting the diverse needs of shippers across various sectors. The dominance of large players like Coyote Logistics, C.H. Robinson, and XPO Logistics is evident, though the market also features numerous smaller, specialized brokers catering to niche segments. The growth is further influenced by ongoing trends such as the integration of artificial intelligence (AI) and machine learning (ML) into freight management systems, improving efficiency and reducing costs.
Constraints on market growth include fluctuating fuel prices, driver shortages impacting capacity availability, and economic downturns impacting shipping volumes. However, the long-term outlook remains positive due to the persistent need for efficient and reliable freight transportation. The North American region, specifically the United States, is expected to retain a significant market share, driven by its large and diverse economy. Growth in other regions like Asia-Pacific is projected to increase, fueled by expanding e-commerce and industrialization. Furthermore, the increasing complexity of global supply chains necessitates the expertise of freight brokers, solidifying their role as crucial intermediaries in the logistics landscape. This continued demand, coupled with technological advancements, positions the U.S. freight brokerage market for sustained and substantial expansion over the forecast period.

United States Freight Brokerage Market: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the United States Freight Brokerage Market, offering invaluable insights for industry stakeholders, investors, and businesses seeking to navigate this dynamic sector. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report offers a complete historical and future perspective on market trends, opportunities, and challenges. The market is projected to reach a value of XX Billion by 2033.
United States Freight Brokerage Market Market Dynamics & Concentration
The US freight brokerage market is characterized by a complex interplay of factors influencing its growth and concentration. Market consolidation is evident, with a few major players holding significant market share. Key players include Coyote Logistics, Total Quality Logistics, Hub Group, Landstar System Inc, CH Robinson, KAG Logistics Inc, SunteckTTS, BNSF Logistics LLC, XPO Logistics Inc, and Uber Freight, alongside numerous smaller and regional operators. The market share of the top 10 players is estimated at approximately 60% in 2025.
- Market Concentration: The market exhibits moderate concentration, with the top players actively pursuing M&A activities to expand their market reach and service offerings. The number of M&A deals in the sector averaged xx per year between 2019 and 2024.
- Innovation Drivers: Technological advancements, particularly in digital freight matching platforms and data analytics, are key drivers of innovation. The adoption of AI and machine learning is transforming operational efficiency and customer experience.
- Regulatory Frameworks: Federal and state regulations governing trucking and transportation significantly impact market dynamics, influencing pricing, safety standards, and operational practices. Changes in regulations related to driver hours of service or emissions can significantly impact cost and capacity.
- Product Substitutes: The market faces competition from alternative transportation modes, such as rail and intermodal transport, particularly for long-haul shipments. This competition forces freight brokers to constantly enhance their service offerings and pricing strategies.
- End-User Trends: The growing demand for e-commerce and faster delivery times puts pressure on the freight brokerage sector to offer faster and more reliable services. End-user industries such as manufacturing, automotive, and retail are driving significant market growth.
- M&A Activities: Strategic mergers and acquisitions are a common feature, with larger players acquiring smaller companies to expand their geographic reach, service offerings, and technological capabilities.
United States Freight Brokerage Market Industry Trends & Analysis
The US freight brokerage market is experiencing robust growth, fueled by several key factors. The increasing volume of goods transported, driven by e-commerce expansion and industrial activity, forms a core foundation for market expansion. Technological disruption, particularly the rise of digital freight platforms, is streamlining operations, enhancing transparency, and improving efficiency across the supply chain. This leads to cost optimization and improved customer service.
Consumer preferences are increasingly shifting towards faster delivery times and enhanced visibility into the shipment process. This pushes freight brokers to adopt advanced technologies and develop flexible, customizable services. Competitive dynamics are shaping the market, with companies differentiating themselves through specialized services, technology-driven solutions, and enhanced customer support. The market is projected to register a CAGR of xx% during the forecast period (2025-2033). Market penetration of digital freight platforms is expected to reach xx% by 2033.

Leading Markets & Segments in United States Freight Brokerage Market
The US freight brokerage market is geographically diverse, with significant activity across all regions. However, certain segments dominate in terms of volume and revenue generation.
By Service:
- FTL (Full Truckload): This segment holds the largest market share due to the high demand for transporting large volumes of goods over long distances. Key drivers include the robust manufacturing and retail sectors.
- LTL (Less-than-Truckload): This segment experiences strong growth, driven by smaller businesses and the increasing need for cost-effective transportation of smaller shipments.
- Other Services: This segment includes specialized services like intermodal transportation and expedited shipping, catering to specific industry needs and offering niche opportunities.
By End User:
- Manufacturing and Automotive: This sector remains the largest end-user segment, driving significant demand for freight brokerage services due to the complex supply chains involved in production and distribution.
- Distributive Trade (Wholesale and Retail): The rapid growth of e-commerce is significantly boosting demand for faster and more efficient delivery options, driving the expansion of this segment.
- Oil and Gas, Mining, and Quarrying: This sector is characterized by large-scale transportation needs, which are significantly influenced by fluctuating commodity prices and project timelines.
- Other end-user segments, including Agriculture, Fishing and Forestry, Construction, and Others (Telecommunications, Pharmaceuticals etc.), exhibit varied growth levels, influenced by economic cycles and industry-specific trends.
United States Freight Brokerage Market Product Developments
Recent product innovations focus on leveraging technology to enhance efficiency and transparency. Digital freight platforms offer real-time tracking, automated booking, and optimized routing. The integration of AI and machine learning improves matching of shipments with carriers, leading to faster transit times and reduced costs. These developments address market needs for improved speed, visibility, and cost-effectiveness.
Key Drivers of United States Freight Brokerage Market Growth
Several factors are driving the growth of the US freight brokerage market:
- E-commerce expansion: The explosive growth of online retail is fueling demand for efficient and reliable transportation solutions.
- Technological advancements: Digital platforms are streamlining operations, improving transparency, and reducing costs.
- Economic growth: A healthy economy translates to increased industrial activity and transportation volumes.
- Infrastructure development: Investments in infrastructure, such as roads and ports, facilitate smoother transportation operations.
Challenges in the United States Freight Brokerage Market Market
The US freight brokerage market faces several challenges:
- Driver shortages: A persistent shortage of qualified truck drivers is leading to capacity constraints and increased transportation costs. This impacts the ability to meet increasing demand, potentially leading to delays and increased prices.
- Fuel price volatility: Fluctuations in fuel prices directly impact transportation costs, creating uncertainty for freight brokers and their clients.
- Increased regulatory scrutiny: Stricter regulations on safety, emissions, and driver hours of service add operational complexity and potentially increase costs. Compliance is a significant challenge.
- Intense competition: The market is highly competitive, with numerous established players and new entrants constantly vying for market share.
Emerging Opportunities in United States Freight Brokerage Market
Several opportunities exist for long-term growth in the US freight brokerage market:
- Expansion into niche markets: Specializing in particular industries or transportation modes can create competitive advantages.
- Strategic partnerships: Collaborations with technology providers or other logistics companies can lead to synergistic growth.
- International expansion: Expanding operations into new geographic markets can broaden the customer base and increase revenue streams.
- Sustainability initiatives: Adopting environmentally friendly practices can attract environmentally conscious clients.
Leading Players in the United States Freight Brokerage Market Sector
- Coyote Logistics
- Total Quality Logistics
- Hub Group
- Landstar System Inc
- CH Robinson
- KAG Logistics Inc
- SunteckTTS
- BNSF Logistics LLC
- XPO Logistics Inc
- Uber Freight
- 6-3 Other Companies
- Worldwide Express
- Schneider
- Echo Global Logistics
- GlobalTranz
- J B Hunt Transport Inc
Key Milestones in United States Freight Brokerage Market Industry
- August 2023: Convoy launches a just-in-time (JIT) trucking service, offering delivery within 15 minutes of scheduled arrival, significantly enhancing flexibility and responsiveness for shippers.
- February 2023: Echo Global Logistics introduces EchoInsure+, a comprehensive cargo insurance product integrated into its EchoShip platform, improving risk management and client protection.
Strategic Outlook for United States Freight Brokerage Market Market
The US freight brokerage market exhibits robust growth potential, driven by sustained economic growth, technological advancements, and the ongoing expansion of e-commerce. Strategic opportunities lie in leveraging technology to enhance efficiency, expand into niche markets, and forge strategic partnerships to create competitive advantages. The market is poised for significant expansion throughout the forecast period, creating substantial opportunities for established players and new entrants alike.
United States Freight Brokerage Market Segmentation
-
1. Service
- 1.1. LTL
- 1.2. FTL
- 1.3. Other Services
-
2. End User
- 2.1. Manufacturing and Automotive
- 2.2. Oil and Gas, Mining, and Quarrying
- 2.3. Agriculture, Fishing, and Forestry
- 2.4. Construction
- 2.5. Distribu
- 2.6. Other En
United States Freight Brokerage Market Segmentation By Geography
- 1. United States

United States Freight Brokerage Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.35% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Growing Construction Across the Country4.; The Growing Number of Freight Brokers Across the Country
- 3.3. Market Restrains
- 3.3.1. 4.; Rerouting of Cargo and Other Factors4.; Reducing Freight Imports Across the Country
- 3.4. Market Trends
- 3.4.1. FTL Service Has Gained Momentum in the Country in Recent Years
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Service
- 5.1.1. LTL
- 5.1.2. FTL
- 5.1.3. Other Services
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Manufacturing and Automotive
- 5.2.2. Oil and Gas, Mining, and Quarrying
- 5.2.3. Agriculture, Fishing, and Forestry
- 5.2.4. Construction
- 5.2.5. Distribu
- 5.2.6. Other En
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Service
- 6. North America United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 7. Europe United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Germany
- 7.1.2 France
- 7.1.3 United Kingdom
- 7.1.4 Italy
- 7.1.5 Spain
- 7.1.6 Russia
- 7.1.7 Rest of Europe
- 8. Asia Pacific United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Bangladesh
- 8.1.5 Turkey
- 8.1.6 South Korea
- 8.1.7 Australia
- 8.1.8 Indonesia
- 8.1.9 Rest of Asia Pacific
- 9. Middle East United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Egypt United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 South Africa
- 10.1.2 Saudi Arabia
- 10.1.3 Rest of Middle East
- 11. South America United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1 Brazil
- 11.1.2 Argentina
- 11.1.3 Rest of South America
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Coyote Logistics
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Total Quality Logistics
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Hub Group
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Landstar System Inc
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 CH Robinson
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 KAG Logistics Inc
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 SunteckTTS
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 BNSF Logistics LLC
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 XPO Logistics Inc
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Uber Freight**List Not Exhaustive 6 3 Other Companie
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Worldwide Express
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Schneider
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.13 Echo Global Logistics
- 12.2.13.1. Overview
- 12.2.13.2. Products
- 12.2.13.3. SWOT Analysis
- 12.2.13.4. Recent Developments
- 12.2.13.5. Financials (Based on Availability)
- 12.2.14 GlobalTranz
- 12.2.14.1. Overview
- 12.2.14.2. Products
- 12.2.14.3. SWOT Analysis
- 12.2.14.4. Recent Developments
- 12.2.14.5. Financials (Based on Availability)
- 12.2.15 J B Hunt Transport Inc
- 12.2.15.1. Overview
- 12.2.15.2. Products
- 12.2.15.3. SWOT Analysis
- 12.2.15.4. Recent Developments
- 12.2.15.5. Financials (Based on Availability)
- 12.2.1 Coyote Logistics
List of Figures
- Figure 1: United States Freight Brokerage Market Revenue Breakdown (Billion, %) by Product 2024 & 2032
- Figure 2: United States Freight Brokerage Market Share (%) by Company 2024
List of Tables
- Table 1: United States Freight Brokerage Market Revenue Billion Forecast, by Region 2019 & 2032
- Table 2: United States Freight Brokerage Market Revenue Billion Forecast, by Service 2019 & 2032
- Table 3: United States Freight Brokerage Market Revenue Billion Forecast, by End User 2019 & 2032
- Table 4: United States Freight Brokerage Market Revenue Billion Forecast, by Region 2019 & 2032
- Table 5: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 6: United States United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 7: Canada United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 8: Mexico United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 9: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 10: Germany United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 11: France United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 12: United Kingdom United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 13: Italy United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 14: Spain United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 15: Russia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 16: Rest of Europe United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 17: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 18: China United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 19: Japan United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 20: India United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 21: Bangladesh United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 22: Turkey United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 23: South Korea United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 24: Australia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 25: Indonesia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 26: Rest of Asia Pacific United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 27: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 28: United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 29: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 30: South Africa United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 31: Saudi Arabia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 32: Rest of Middle East United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 33: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 34: Brazil United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 35: Argentina United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 36: Rest of South America United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 37: United States Freight Brokerage Market Revenue Billion Forecast, by Service 2019 & 2032
- Table 38: United States Freight Brokerage Market Revenue Billion Forecast, by End User 2019 & 2032
- Table 39: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Freight Brokerage Market?
The projected CAGR is approximately 8.35%.
2. Which companies are prominent players in the United States Freight Brokerage Market?
Key companies in the market include Coyote Logistics, Total Quality Logistics, Hub Group, Landstar System Inc, CH Robinson, KAG Logistics Inc, SunteckTTS, BNSF Logistics LLC, XPO Logistics Inc, Uber Freight**List Not Exhaustive 6 3 Other Companie, Worldwide Express, Schneider, Echo Global Logistics, GlobalTranz, J B Hunt Transport Inc.
3. What are the main segments of the United States Freight Brokerage Market?
The market segments include Service, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD 17.96 Billion as of 2022.
5. What are some drivers contributing to market growth?
4.; Growing Construction Across the Country4.; The Growing Number of Freight Brokers Across the Country.
6. What are the notable trends driving market growth?
FTL Service Has Gained Momentum in the Country in Recent Years.
7. Are there any restraints impacting market growth?
4.; Rerouting of Cargo and Other Factors4.; Reducing Freight Imports Across the Country.
8. Can you provide examples of recent developments in the market?
August 2023: Digital logistics provider and freight brokerage Convoy unveiled an offering for just-in-time (JIT) trucking, with a pledge of delivery within 15 minutes of the set arrival time. Convoy spotted an opening for a more flexible service that gives shippers the ability to scale up and down in response to fast-changing conditions. Its new JIT service leverages a network of over 400,000 trucks and the IT infrastructure to find matching carriers to meet specific shipper requirements.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Freight Brokerage Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Freight Brokerage Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Freight Brokerage Market?
To stay informed about further developments, trends, and reports in the United States Freight Brokerage Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence