Key Insights
The Italian rice market, valued at approximately €234 million in 2025, is projected to experience steady growth, driven by increasing consumer demand for healthy and convenient food options. The market's Compound Annual Growth Rate (CAGR) of 4.84% from 2025 to 2033 indicates a promising outlook, fueled by several key factors. The rising popularity of organic rice and diverse rice types like brown and parboiled rice caters to evolving consumer preferences for nutritional variety and health consciousness. Further growth is expected from the expanding food processing and culinary sectors, which utilize rice as a key ingredient in various products. The strong presence of established Italian rice producers like Riso Gallo, Riso Vignola, and Riso Scotti contributes to market stability and fosters innovation within the industry. However, potential price fluctuations in raw materials and competition from imported rice could pose challenges. The segmentation of the market, considering factors like grain size (long, medium, short), cultivation method (conventional, organic), and end-use (human consumption, animal feed, industrial), provides valuable insights for market players to tailor their strategies effectively. Specific regional variations within Italy itself, likely influenced by agricultural practices and consumer demographics, also contribute to the market's complexity and growth patterns. The projected growth further suggests opportunities for market expansion through strategic partnerships, product diversification, and enhanced distribution networks.
The Italian rice market's consistent growth is expected to continue through 2033, primarily driven by increasing health-consciousness among consumers, leading to higher demand for nutritious rice varieties like brown and organic rice. The Italian culinary tradition, with its emphasis on high-quality ingredients, also supports the market. Growth segments within the market include organic rice, reflecting a broader trend towards sustainable and ethical food consumption, and value-added rice products, catering to convenience and premiumization trends. Opportunities exist for producers to leverage innovation in packaging, distribution, and marketing to capture a larger share of the market. Competition from other staple grains might present a challenge, though the inherent qualities and versatility of rice in Italian cuisine are expected to maintain its strong market position. Government policies promoting sustainable agriculture and local food production could also positively influence the market's trajectory. Market players will need to adapt to changing consumer preferences and invest in research and development to maintain competitiveness.
Italy Rice Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Italy rice market, covering market dynamics, industry trends, leading segments, product developments, key players, and future outlook. The study period spans 2019-2033, with 2025 serving as the base and estimated year. This report is essential for industry stakeholders, investors, and anyone seeking a detailed understanding of this dynamic market. The report leverages extensive data and insights to forecast market growth and identify lucrative opportunities.

Italy Rice Market Market Dynamics & Concentration
The Italy rice market, valued at xx Million in 2025, exhibits a moderately concentrated landscape. Key players, including Euricom, Cascina Belvedere, Riso Gallo, Riso Vignola, and Riso Scotti, hold significant market share, although the exact percentage varies depending on the segment. Innovation within the sector is driven by a growing demand for organic and specialty rice varieties, along with advancements in cultivation techniques aimed at enhancing sustainability and yield. The regulatory framework influences cultivation practices and labeling requirements, impacting market competitiveness. Product substitutes, such as other grains and pasta, exert competitive pressure, while end-user trends, particularly towards healthier and more ethically sourced products, shape market demand. Mergers and acquisitions (M&A) activity in the Italian rice industry has been relatively low in recent years, with an estimated xx M&A deals recorded between 2019 and 2024. Market concentration is expected to remain relatively stable through 2033.
- Market Share: Dominated by a few major players, with smaller niche players catering to specific segments.
- M&A Activity: Limited M&A activity observed during the historical period, with a projected increase in strategic partnerships in the forecast period.
- Innovation Drivers: Growing consumer preference for organic rice and sustainable farming practices are driving innovation in rice production and processing.
- Regulatory Framework: EU regulations concerning food safety and organic farming standards significantly impact the Italian rice market.
- Product Substitutes: Competition from other grains (e.g., wheat, barley) and alternatives like pasta influences rice consumption.
Italy Rice Market Industry Trends & Analysis
The Italian rice market demonstrates consistent growth, driven primarily by rising consumer demand, increasing health consciousness, and evolving culinary trends. The market exhibits a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), with market penetration steadily increasing across various segments. Technological advancements in rice cultivation, such as precision irrigation and advanced farming techniques, enhance efficiency and productivity. Consumer preferences are shifting towards healthier options, leading to a rise in demand for brown rice, organic rice, and other specialty varieties. Intense competition among major players fuels innovation and price optimization within the market. The growing adoption of sustainable farming practices and the focus on reducing the environmental footprint of rice production contribute to the industry's evolution. Specifically, the increase in demand for organic rice is driving a significant segment of growth.

Leading Markets & Segments in Italy Rice Market
The Northern regions of Italy dominate the rice market, due to favorable climatic conditions and established rice cultivation practices. Within product types, white rice holds the largest market share, followed by parboiled rice, brown rice, and organic rice, demonstrating a growing trend towards healthier alternatives. Long-grain rice is the most popular grain size, although medium-grain and short-grain rice maintain significant market presence. The majority of rice is cultivated using conventional methods, yet the organic rice segment is experiencing impressive growth, driven by rising consumer demand for sustainable products. Human consumption accounts for the largest end-use segment, followed by smaller proportions allocated to animal feed and industrial uses.
- Key Drivers for Dominant Segments:
- White Rice: Widely preferred due to its taste and versatility.
- Long-Grain Rice: Adaptability for various cuisines and cooking methods.
- Northern Italy: Favorable climatic conditions and historical rice cultivation expertise.
- Human Consumption: Largest end-use sector.
- Organic Rice: Increasing health consciousness and growing demand for sustainable products.
Italy Rice Market Product Developments
Recent product innovations focus on enhancing rice quality, improving sustainability, and catering to specific dietary needs. Companies are introducing new varieties of organic and specialty rice, with enhanced nutritional profiles. Advancements in processing and packaging technologies are aimed at extending shelf life and maintaining rice quality. These developments reflect the market's growing focus on health, sustainability, and consumer preferences for convenience and high-quality products.
Key Drivers of Italy Rice Market Growth
The growth of the Italy rice market is fueled by several key factors: increasing consumer demand, a growing awareness of the health benefits of rice consumption, particularly brown and organic varieties, and the expanding food service industry. Technological advancements in rice cultivation, processing, and packaging improve efficiency and enhance product quality. Government initiatives promoting sustainable agriculture and initiatives like the BuonCibo Knorr project further support market growth.
Challenges in the Italy Rice Market Market
The Italian rice market faces challenges such as fluctuating raw material prices, climate change impacting yields, and intense competition. Supply chain disruptions can cause price volatility and impact availability. Strict regulations concerning food safety and labeling create compliance costs for producers. Furthermore, changing consumer preferences and the rise of substitute grains pose ongoing challenges to market players. The overall impact of these challenges is estimated to reduce market growth by approximately xx% during the forecast period.
Emerging Opportunities in Italy Rice Market
The Italy rice market presents significant opportunities for growth. The increasing demand for organic and specialty rice varieties creates space for niche players and product diversification. Strategic partnerships and collaborations, as exemplified by the BuonCibo Knorr project, can accelerate innovation and market penetration. Exploring export markets and leveraging the growing popularity of Italian cuisine globally offers substantial expansion potential. Technological advancements in processing and packaging are essential to meeting evolving consumer needs and maintaining competitiveness.
Leading Players in the Italy Rice Market Sector
- Euricom
- Cascina Belvedere
- Riso Gallo
- Riso Vignola
- Riso Scotti
Key Milestones in Italy Rice Market Industry
- November 2022: Netafim launched a carbon credit program for drip-irrigated rice at LaFagiana Farm, significantly reducing methane emissions and boosting grower income. This milestone demonstrates a significant step towards sustainable rice production.
- November 2022: The BuonCibo Knorr regenerative agriculture project was launched to foster environmentally friendly rice cultivation, underscoring the industry's growing focus on sustainability. This collaborative project showcases the potential of innovative farming methods to increase efficiency and reduce the environmental impact.
Strategic Outlook for Italy Rice Market Market
The Italy rice market exhibits strong growth potential, driven by increasing demand, expanding consumption trends, and a growing focus on sustainability. Strategic opportunities exist in developing new specialty rice varieties, enhancing value-added products, and strengthening supply chains to ensure resilience against disruptions. Investing in research and development to improve cultivation practices and reduce environmental impact is crucial for long-term success. Focusing on organic and sustainably produced rice is vital to capitalize on the rising demand for these products.
Italy Rice Market Segmentation
- 1. Production Analysis
- 2. Consumption Analysis (Volume and Value)
- 3. Import Market Analysis (Volume and Value)
- 4. Export Market Analysis (Volume and Value)
- 5. Price Trend Analysis
- 6. Production Analysis
- 7. Consumption Analysis (Volume and Value)
- 8. Import Market Analysis (Volume and Value)
- 9. Export Market Analysis (Volume and Value)
- 10. Price Trend Analysis
Italy Rice Market Segmentation By Geography
- 1. Italy

Italy Rice Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.84% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Adoption of Technology in Horticulture; Government Initiatives for Self-reliance in Vegetable and Fruit Farming
- 3.3. Market Restrains
- 3.3.1. Limited Resource Availability and Unfavourable Climatic Condition; Increasing Reliance on Imports for Domestic Supply
- 3.4. Market Trends
- 3.4.1. Italy Dominates the Rice Production (Volume) in Europe
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 5.2. Market Analysis, Insights and Forecast - by Consumption Analysis (Volume and Value)
- 5.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Volume and Value)
- 5.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Volume and Value)
- 5.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 5.6. Market Analysis, Insights and Forecast - by Production Analysis
- 5.7. Market Analysis, Insights and Forecast - by Consumption Analysis (Volume and Value)
- 5.8. Market Analysis, Insights and Forecast - by Import Market Analysis (Volume and Value)
- 5.9. Market Analysis, Insights and Forecast - by Export Market Analysis (Volume and Value)
- 5.10. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 5.11. Market Analysis, Insights and Forecast - by Region
- 5.11.1. Italy
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 6. Germany Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 7. France Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 8. Italy Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Europe Italy Rice Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Euricom
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Cascina Belvedere
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Riso Gallo
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Riso Vignola
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Riso Scotti
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.1 Euricom
List of Figures
- Figure 1: Italy Rice Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Italy Rice Market Share (%) by Company 2024
List of Tables
- Table 1: Italy Rice Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Italy Rice Market Volume Metric Tons Forecast, by Region 2019 & 2032
- Table 3: Italy Rice Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 4: Italy Rice Market Volume Metric Tons Forecast, by Production Analysis 2019 & 2032
- Table 5: Italy Rice Market Revenue Million Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 6: Italy Rice Market Volume Metric Tons Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 7: Italy Rice Market Revenue Million Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 8: Italy Rice Market Volume Metric Tons Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 9: Italy Rice Market Revenue Million Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 10: Italy Rice Market Volume Metric Tons Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 11: Italy Rice Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 12: Italy Rice Market Volume Metric Tons Forecast, by Price Trend Analysis 2019 & 2032
- Table 13: Italy Rice Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 14: Italy Rice Market Volume Metric Tons Forecast, by Production Analysis 2019 & 2032
- Table 15: Italy Rice Market Revenue Million Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 16: Italy Rice Market Volume Metric Tons Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 17: Italy Rice Market Revenue Million Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 18: Italy Rice Market Volume Metric Tons Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 19: Italy Rice Market Revenue Million Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 20: Italy Rice Market Volume Metric Tons Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 21: Italy Rice Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 22: Italy Rice Market Volume Metric Tons Forecast, by Price Trend Analysis 2019 & 2032
- Table 23: Italy Rice Market Revenue Million Forecast, by Region 2019 & 2032
- Table 24: Italy Rice Market Volume Metric Tons Forecast, by Region 2019 & 2032
- Table 25: Italy Rice Market Revenue Million Forecast, by Country 2019 & 2032
- Table 26: Italy Rice Market Volume Metric Tons Forecast, by Country 2019 & 2032
- Table 27: Germany Italy Rice Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Germany Italy Rice Market Volume (Metric Tons) Forecast, by Application 2019 & 2032
- Table 29: France Italy Rice Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: France Italy Rice Market Volume (Metric Tons) Forecast, by Application 2019 & 2032
- Table 31: Italy Italy Rice Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Italy Italy Rice Market Volume (Metric Tons) Forecast, by Application 2019 & 2032
- Table 33: United Kingdom Italy Rice Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: United Kingdom Italy Rice Market Volume (Metric Tons) Forecast, by Application 2019 & 2032
- Table 35: Netherlands Italy Rice Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: Netherlands Italy Rice Market Volume (Metric Tons) Forecast, by Application 2019 & 2032
- Table 37: Rest of Europe Italy Rice Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Rest of Europe Italy Rice Market Volume (Metric Tons) Forecast, by Application 2019 & 2032
- Table 39: Italy Rice Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 40: Italy Rice Market Volume Metric Tons Forecast, by Production Analysis 2019 & 2032
- Table 41: Italy Rice Market Revenue Million Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 42: Italy Rice Market Volume Metric Tons Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 43: Italy Rice Market Revenue Million Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 44: Italy Rice Market Volume Metric Tons Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 45: Italy Rice Market Revenue Million Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 46: Italy Rice Market Volume Metric Tons Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 47: Italy Rice Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 48: Italy Rice Market Volume Metric Tons Forecast, by Price Trend Analysis 2019 & 2032
- Table 49: Italy Rice Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 50: Italy Rice Market Volume Metric Tons Forecast, by Production Analysis 2019 & 2032
- Table 51: Italy Rice Market Revenue Million Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 52: Italy Rice Market Volume Metric Tons Forecast, by Consumption Analysis (Volume and Value) 2019 & 2032
- Table 53: Italy Rice Market Revenue Million Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 54: Italy Rice Market Volume Metric Tons Forecast, by Import Market Analysis (Volume and Value) 2019 & 2032
- Table 55: Italy Rice Market Revenue Million Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 56: Italy Rice Market Volume Metric Tons Forecast, by Export Market Analysis (Volume and Value) 2019 & 2032
- Table 57: Italy Rice Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 58: Italy Rice Market Volume Metric Tons Forecast, by Price Trend Analysis 2019 & 2032
- Table 59: Italy Rice Market Revenue Million Forecast, by Country 2019 & 2032
- Table 60: Italy Rice Market Volume Metric Tons Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Italy Rice Market?
The projected CAGR is approximately 4.84%.
2. Which companies are prominent players in the Italy Rice Market?
Key companies in the market include Euricom , Cascina Belvedere , Riso Gallo , Riso Vignola, Riso Scotti .
3. What are the main segments of the Italy Rice Market?
The market segments include Production Analysis, Consumption Analysis (Volume and Value), Import Market Analysis (Volume and Value), Export Market Analysis (Volume and Value), Price Trend Analysis, Production Analysis, Consumption Analysis (Volume and Value), Import Market Analysis (Volume and Value), Export Market Analysis (Volume and Value), Price Trend Analysis.
4. Can you provide details about the market size?
The market size is estimated to be USD 2.34 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Adoption of Technology in Horticulture; Government Initiatives for Self-reliance in Vegetable and Fruit Farming.
6. What are the notable trends driving market growth?
Italy Dominates the Rice Production (Volume) in Europe.
7. Are there any restraints impacting market growth?
Limited Resource Availability and Unfavourable Climatic Condition; Increasing Reliance on Imports for Domestic Supply.
8. Can you provide examples of recent developments in the market?
November 2022: Netafim announced the first-ever carbon credit program for drip-irrigated rice at the LaFagiana Farm in Venice, Italy. This program reduces methane emissions from rice cultivation to almost zero, while providing additional long-term income to growers.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Metric Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Italy Rice Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Italy Rice Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Italy Rice Market?
To stay informed about further developments, trends, and reports in the Italy Rice Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence