Key Insights
The global pet furniture market, valued at approximately $XX million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 5.80% from 2025 to 2033. This expansion is driven by several key factors. The increasing humanization of pets, coupled with rising pet ownership globally, fuels demand for comfortable and stylish furniture specifically designed for pets. Consumers are increasingly willing to invest in high-quality, durable pet furniture that complements their home décor, demonstrated by the popularity of stylish beds, sofas, and condos. Furthermore, the growing awareness of pet well-being and the desire to provide pets with dedicated spaces contribute to market growth. The market segmentation reveals strong performance across product types, with beds and sofas currently dominating, followed by houses and condos. Cats and dogs constitute the largest segments within pet types, although the "Others" category reflects the growing market for pet furniture catering to diverse animal companions. Geographical analysis reveals North America and Europe as major markets, although the Asia-Pacific region demonstrates significant potential for future growth due to its burgeoning middle class and increasing pet ownership.

Pet Furniture Market Market Size (In Billion)

The competitive landscape is relatively fragmented, with several key players including North American Pet Products, Inter IKEA Systems B.V., and MidWest Homes for Pets, vying for market share. These companies focus on diverse product offerings, ranging from functional to aesthetically pleasing furniture. However, the market presents opportunities for new entrants with innovative designs, sustainable materials, and specialized solutions catering to niche pet needs. Market restraints include fluctuating raw material costs and potential competition from lower-priced alternatives. However, the overall positive growth trajectory indicates substantial long-term potential for the pet furniture market. Future growth will be further influenced by factors like technological advancements (e.g., smart pet furniture), changing consumer preferences, and the evolution of pet ownership trends.

Pet Furniture Market Company Market Share

Pet Furniture Market Report: 2019-2033 – A Comprehensive Analysis
Unlock the lucrative potential of the pet furniture market with this in-depth report, projecting a market value of XX Million by 2033. This comprehensive study provides a detailed analysis of market dynamics, industry trends, leading players, and future opportunities, covering the period 2019-2033. The report is essential for industry stakeholders, investors, and businesses looking to navigate this rapidly expanding sector.
Pet Furniture Market Market Dynamics & Concentration
The global pet furniture market, valued at XX Million in 2025, exhibits a moderately consolidated structure. Key players like North American Pet Products, Inter IKEA Systems B V, MidWest Homes For Pets, Design Mil, Ultra Modern Pet, PetPals Group Inc, Go Pet Club, Ware Pet Products, and Critter Couch Company hold significant market share, driving innovation and shaping market trends. The market share of the top five players is estimated at xx%.
Market Concentration Metrics:
- Market Share of Top 5 Players: xx% (2025)
- M&A Deal Count (2019-2024): xx
- Average Deal Value: XX Million
The market is driven by increasing pet humanization, rising disposable incomes in developing economies, and the growing preference for stylish and functional pet furniture. Regulatory frameworks concerning pet product safety and materials are influencing product development. Substitute products, such as repurposed household items, pose a minor threat. End-user trends towards premiumization and customization are shaping market demand, while M&A activities demonstrate consolidation and expansion strategies within the sector.
Pet Furniture Market Industry Trends & Analysis
The pet furniture market exhibits robust growth, projected at a CAGR of xx% during the forecast period (2025-2033). This growth is fueled by several key factors. Technological advancements, particularly in materials science and design, are leading to more durable, comfortable, and aesthetically pleasing pet furniture. Consumer preferences are shifting towards eco-friendly, sustainable products, which presents both an opportunity and a challenge for manufacturers. The increasing adoption of online retail channels is transforming distribution strategies. Intense competition among existing players and the entry of new players like Pepperfry are further stimulating innovation and driving down prices in certain segments. Market penetration of pet furniture in emerging markets remains relatively low, indicating significant untapped potential.
Leading Markets & Segments in Pet Furniture Market
North America currently dominates the global pet furniture market, driven by high pet ownership rates and strong consumer spending on pet products. Within product types, Bed & Sofas holds the largest market share due to its widespread appeal and essential functionality. Similarly, the dog segment represents the most significant portion of the market.
Key Drivers of Regional Dominance (North America):
- High pet ownership rates
- Strong disposable incomes
- Established pet care infrastructure
- Advanced e-commerce infrastructure
- Favorable regulatory environment
Leading Product & Pet Type Segments:
- Product Type: Bed & Sofas (xx% market share), Houses (xx% market share), Trees & Condos (xx% market share), Others (xx% market share)
- Pet Type: Dogs (xx% market share), Cats (xx% market share), Others (xx% market share)
Pet Furniture Market Product Developments
Recent innovations focus on enhancing comfort, durability, and aesthetics. Materials like memory foam, orthopedic designs, and sustainable materials are gaining traction. Technological advancements in design software are streamlining product development and customization. The integration of smart features, such as automated feeders or integrated lighting, is emerging as a key differentiator in the market. The focus is on creating products that seamlessly integrate with modern home decor.
Key Drivers of Pet Furniture Market Growth
Several factors contribute to the market's growth trajectory. Firstly, the increasing humanization of pets is leading to greater spending on pet-related products, including furniture. Secondly, technological advancements in materials and manufacturing processes are improving product quality and functionality. Lastly, favorable economic conditions in many regions are boosting consumer spending power.
Challenges in the Pet Furniture Market Market
Significant challenges include supply chain disruptions, resulting in increased material costs and production delays. Furthermore, intense competition among established players and new entrants is squeezing profit margins. Finally, evolving consumer preferences and the rise of sustainable practices necessitate continuous adaptation and innovation.
Emerging Opportunities in Pet Furniture Market
The market presents numerous opportunities for growth. The expansion into emerging markets, where pet ownership is growing, offers significant potential. Strategic partnerships with pet retailers and designers can enhance market reach and product innovation. Technological advancements, particularly in smart home integration and sustainable materials, will play a crucial role in shaping future growth.
Leading Players in the Pet Furniture Market Sector
- North American Pet Products
- Inter IKEA Systems B V
- MidWest Homes For Pets
- Design Mil
- Ultra Modern Pet
- PetPals Group Inc
- Go Pet Club
- Ware Pet Products
- Critter Couch Company
Key Milestones in Pet Furniture Market Industry
- September 2022: PetSmart plans to launch an exclusive pet furniture and home decor collection, collaborating with Nate Berkus and Jeremiah Brent, signaling a move towards premiumization and design integration.
- November 2022: Pepperfry's entry into the pet care market aims to aggregate supply from niche brands, potentially disrupting the market through increased competition and accessibility.
Strategic Outlook for Pet Furniture Market Market
The future of the pet furniture market is bright, with continued growth driven by technological advancements, evolving consumer preferences, and expansion into new markets. Strategic partnerships, focused innovation, and sustainable practices will be crucial for success in this competitive yet dynamic sector. The market is poised for significant expansion, presenting lucrative opportunities for businesses willing to adapt and innovate.
Pet Furniture Market Segmentation
-
1. Product type
- 1.1. Bed & Sofas
- 1.2. Houses
- 1.3. Trees & Condos
- 1.4. Others
-
2. Pet Type
- 2.1. Cats
- 2.2. Dogs
- 2.3. Others
Pet Furniture Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
- 1.4. Rest of North America
-
2. Europe
- 2.1. Germany
- 2.2. United Kingdom
- 2.3. France
- 2.4. Russia
- 2.5. Spain
- 2.6. Rest of Europe
-
3. Asia Pacific
- 3.1. India
- 3.2. China
- 3.3. Japan
- 3.4. Rest of the Asia Pacific
-
4. South America
- 4.1. Brazil
- 4.2. Argentina
- 4.3. Rest of South America
-
5. Africa
- 5.1. South Africa
- 5.2. Rest of the Africa

Pet Furniture Market Regional Market Share

Geographic Coverage of Pet Furniture Market
Pet Furniture Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 4.3% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Pet Humanization; Growing Trend of E-commerce
- 3.3. Market Restrains
- 3.3.1. Rising Cost of Raw Material Production; Growing Concern Over Environment and Pet Health
- 3.4. Market Trends
- 3.4.1. Increasing Pet Owners and Popularity of Customized Pet Furniture
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Pet Furniture Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product type
- 5.1.1. Bed & Sofas
- 5.1.2. Houses
- 5.1.3. Trees & Condos
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Pet Type
- 5.2.1. Cats
- 5.2.2. Dogs
- 5.2.3. Others
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. South America
- 5.3.5. Africa
- 5.1. Market Analysis, Insights and Forecast - by Product type
- 6. North America Pet Furniture Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product type
- 6.1.1. Bed & Sofas
- 6.1.2. Houses
- 6.1.3. Trees & Condos
- 6.1.4. Others
- 6.2. Market Analysis, Insights and Forecast - by Pet Type
- 6.2.1. Cats
- 6.2.2. Dogs
- 6.2.3. Others
- 6.1. Market Analysis, Insights and Forecast - by Product type
- 7. Europe Pet Furniture Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product type
- 7.1.1. Bed & Sofas
- 7.1.2. Houses
- 7.1.3. Trees & Condos
- 7.1.4. Others
- 7.2. Market Analysis, Insights and Forecast - by Pet Type
- 7.2.1. Cats
- 7.2.2. Dogs
- 7.2.3. Others
- 7.1. Market Analysis, Insights and Forecast - by Product type
- 8. Asia Pacific Pet Furniture Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product type
- 8.1.1. Bed & Sofas
- 8.1.2. Houses
- 8.1.3. Trees & Condos
- 8.1.4. Others
- 8.2. Market Analysis, Insights and Forecast - by Pet Type
- 8.2.1. Cats
- 8.2.2. Dogs
- 8.2.3. Others
- 8.1. Market Analysis, Insights and Forecast - by Product type
- 9. South America Pet Furniture Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Product type
- 9.1.1. Bed & Sofas
- 9.1.2. Houses
- 9.1.3. Trees & Condos
- 9.1.4. Others
- 9.2. Market Analysis, Insights and Forecast - by Pet Type
- 9.2.1. Cats
- 9.2.2. Dogs
- 9.2.3. Others
- 9.1. Market Analysis, Insights and Forecast - by Product type
- 10. Africa Pet Furniture Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Product type
- 10.1.1. Bed & Sofas
- 10.1.2. Houses
- 10.1.3. Trees & Condos
- 10.1.4. Others
- 10.2. Market Analysis, Insights and Forecast - by Pet Type
- 10.2.1. Cats
- 10.2.2. Dogs
- 10.2.3. Others
- 10.1. Market Analysis, Insights and Forecast - by Product type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 North American Pet Products
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Inter IKEA Systems B V
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 MidWest Homes For Pets
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Design Mil
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Ultra Modern Pet
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 PetPals Group Inc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Go Pet Club
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Ware Pet Products
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Critter Couch Company
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.1 North American Pet Products
List of Figures
- Figure 1: Global Pet Furniture Market Revenue Breakdown (undefined, %) by Region 2025 & 2033
- Figure 2: North America Pet Furniture Market Revenue (undefined), by Product type 2025 & 2033
- Figure 3: North America Pet Furniture Market Revenue Share (%), by Product type 2025 & 2033
- Figure 4: North America Pet Furniture Market Revenue (undefined), by Pet Type 2025 & 2033
- Figure 5: North America Pet Furniture Market Revenue Share (%), by Pet Type 2025 & 2033
- Figure 6: North America Pet Furniture Market Revenue (undefined), by Country 2025 & 2033
- Figure 7: North America Pet Furniture Market Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Pet Furniture Market Revenue (undefined), by Product type 2025 & 2033
- Figure 9: Europe Pet Furniture Market Revenue Share (%), by Product type 2025 & 2033
- Figure 10: Europe Pet Furniture Market Revenue (undefined), by Pet Type 2025 & 2033
- Figure 11: Europe Pet Furniture Market Revenue Share (%), by Pet Type 2025 & 2033
- Figure 12: Europe Pet Furniture Market Revenue (undefined), by Country 2025 & 2033
- Figure 13: Europe Pet Furniture Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Pet Furniture Market Revenue (undefined), by Product type 2025 & 2033
- Figure 15: Asia Pacific Pet Furniture Market Revenue Share (%), by Product type 2025 & 2033
- Figure 16: Asia Pacific Pet Furniture Market Revenue (undefined), by Pet Type 2025 & 2033
- Figure 17: Asia Pacific Pet Furniture Market Revenue Share (%), by Pet Type 2025 & 2033
- Figure 18: Asia Pacific Pet Furniture Market Revenue (undefined), by Country 2025 & 2033
- Figure 19: Asia Pacific Pet Furniture Market Revenue Share (%), by Country 2025 & 2033
- Figure 20: South America Pet Furniture Market Revenue (undefined), by Product type 2025 & 2033
- Figure 21: South America Pet Furniture Market Revenue Share (%), by Product type 2025 & 2033
- Figure 22: South America Pet Furniture Market Revenue (undefined), by Pet Type 2025 & 2033
- Figure 23: South America Pet Furniture Market Revenue Share (%), by Pet Type 2025 & 2033
- Figure 24: South America Pet Furniture Market Revenue (undefined), by Country 2025 & 2033
- Figure 25: South America Pet Furniture Market Revenue Share (%), by Country 2025 & 2033
- Figure 26: Africa Pet Furniture Market Revenue (undefined), by Product type 2025 & 2033
- Figure 27: Africa Pet Furniture Market Revenue Share (%), by Product type 2025 & 2033
- Figure 28: Africa Pet Furniture Market Revenue (undefined), by Pet Type 2025 & 2033
- Figure 29: Africa Pet Furniture Market Revenue Share (%), by Pet Type 2025 & 2033
- Figure 30: Africa Pet Furniture Market Revenue (undefined), by Country 2025 & 2033
- Figure 31: Africa Pet Furniture Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Pet Furniture Market Revenue undefined Forecast, by Product type 2020 & 2033
- Table 2: Global Pet Furniture Market Revenue undefined Forecast, by Pet Type 2020 & 2033
- Table 3: Global Pet Furniture Market Revenue undefined Forecast, by Region 2020 & 2033
- Table 4: Global Pet Furniture Market Revenue undefined Forecast, by Product type 2020 & 2033
- Table 5: Global Pet Furniture Market Revenue undefined Forecast, by Pet Type 2020 & 2033
- Table 6: Global Pet Furniture Market Revenue undefined Forecast, by Country 2020 & 2033
- Table 7: United States Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 8: Canada Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 9: Mexico Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 10: Rest of North America Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 11: Global Pet Furniture Market Revenue undefined Forecast, by Product type 2020 & 2033
- Table 12: Global Pet Furniture Market Revenue undefined Forecast, by Pet Type 2020 & 2033
- Table 13: Global Pet Furniture Market Revenue undefined Forecast, by Country 2020 & 2033
- Table 14: Germany Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 15: United Kingdom Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 16: France Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 17: Russia Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 18: Spain Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 19: Rest of Europe Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 20: Global Pet Furniture Market Revenue undefined Forecast, by Product type 2020 & 2033
- Table 21: Global Pet Furniture Market Revenue undefined Forecast, by Pet Type 2020 & 2033
- Table 22: Global Pet Furniture Market Revenue undefined Forecast, by Country 2020 & 2033
- Table 23: India Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 24: China Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 25: Japan Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 26: Rest of the Asia Pacific Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 27: Global Pet Furniture Market Revenue undefined Forecast, by Product type 2020 & 2033
- Table 28: Global Pet Furniture Market Revenue undefined Forecast, by Pet Type 2020 & 2033
- Table 29: Global Pet Furniture Market Revenue undefined Forecast, by Country 2020 & 2033
- Table 30: Brazil Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 31: Argentina Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 32: Rest of South America Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 33: Global Pet Furniture Market Revenue undefined Forecast, by Product type 2020 & 2033
- Table 34: Global Pet Furniture Market Revenue undefined Forecast, by Pet Type 2020 & 2033
- Table 35: Global Pet Furniture Market Revenue undefined Forecast, by Country 2020 & 2033
- Table 36: South Africa Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
- Table 37: Rest of the Africa Pet Furniture Market Revenue (undefined) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Pet Furniture Market?
The projected CAGR is approximately 4.3%.
2. Which companies are prominent players in the Pet Furniture Market?
Key companies in the market include North American Pet Products, Inter IKEA Systems B V, MidWest Homes For Pets, Design Mil, Ultra Modern Pet, PetPals Group Inc, Go Pet Club, Ware Pet Products, Critter Couch Company.
3. What are the main segments of the Pet Furniture Market?
The market segments include Product type, Pet Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XXX N/A as of 2022.
5. What are some drivers contributing to market growth?
Increased Pet Humanization; Growing Trend of E-commerce.
6. What are the notable trends driving market growth?
Increasing Pet Owners and Popularity of Customized Pet Furniture.
7. Are there any restraints impacting market growth?
Rising Cost of Raw Material Production; Growing Concern Over Environment and Pet Health.
8. Can you provide examples of recent developments in the market?
November 2022: Pepperfry has decided to enter the pet-care market to close the gap in all segments. While its short-term objective is to build a strong marketplace for pet furniture by aggregating supply from niche pet brands and manufacturers.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in N/A.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Pet Furniture Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Pet Furniture Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Pet Furniture Market?
To stay informed about further developments, trends, and reports in the Pet Furniture Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

