Key Insights
The European aviation market, valued at €67.81 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 2.98% from 2025 to 2033. This growth is fueled by several key factors. Increased tourism and business travel within Europe and beyond are driving demand for commercial aviation services. Furthermore, the ongoing modernization of fleets, with a focus on fuel efficiency and reduced emissions, is contributing to market expansion. Government investments in infrastructure upgrades at major airports across the region, coupled with the expanding middle class in several European countries, further bolster market prospects. The general aviation segment, encompassing private and business jets, also shows promising growth potential, driven by increasing private wealth and the need for faster and more flexible travel options. However, the market faces challenges such as fluctuating fuel prices, potential economic slowdowns that could impact travel, and ongoing regulatory hurdles related to environmental concerns and safety standards.
The segmentation of the European aviation market reveals significant opportunities within commercial aviation, particularly in the passenger and freighter aircraft sectors. Military aviation, while a smaller segment, is expected to remain relatively stable due to ongoing defense spending and modernization initiatives across European nations. Germany, France, the UK, and Italy are the major contributors to the European market, reflecting their robust economies and well-established aviation infrastructure. However, other nations like Sweden and the Netherlands, while smaller in terms of market share, are exhibiting consistent growth thanks to regional development and increased connectivity. Leading manufacturers like Airbus SE, Boeing, and Dassault Aviation, among others, are actively competing for market share, leading to innovation and competitive pricing. The forecast period, 2025-2033, promises continued growth, although the rate may be influenced by unforeseen global events and economic conditions.

European Aviation Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the European aviation market, encompassing market dynamics, industry trends, leading players, and future growth prospects. Covering the period from 2019 to 2033, with a base year of 2025 and a forecast period of 2025-2033, this report is an essential resource for industry stakeholders, investors, and policymakers seeking actionable insights into this dynamic sector. The report analyzes key segments including Commercial Aviation, Freighter Aircraft (Military & Non-combat), and General Aviation, revealing significant growth opportunities and potential challenges. The total market value is estimated at xx Million in 2025, expected to reach xx Million by 2033.
European Aviation Market Market Dynamics & Concentration
The European aviation market is characterized by a complex interplay of factors influencing its growth and concentration. Market concentration is relatively high, with a few major players holding significant market share. However, the presence of several smaller, specialized companies creates a dynamic competitive landscape. Innovation is a key driver, fueled by advancements in aircraft technology, sustainable aviation fuels, and digitalization. Stringent regulatory frameworks, including those related to safety, emissions, and airspace management, significantly impact market operations. The market faces pressure from potential substitutes, such as high-speed rail for shorter routes. End-user trends, particularly towards sustainable travel and increased passenger demand (pre-pandemic levels), are driving market evolution. M&A activities, though cyclical, have shaped the market landscape, with a notable xx number of deals recorded in the historical period (2019-2024). For example, Airbus SE and Boeing Company hold significant market share in the commercial aviation segment.
- Market Share: Airbus SE and Boeing Company hold a combined xx% market share in commercial aircraft.
- M&A Activity: An estimated xx M&A deals were recorded between 2019 and 2024, primarily focused on consolidation within specific segments.
European Aviation Market Industry Trends & Analysis
The European aviation market exhibits a multifaceted trend landscape. Post-pandemic recovery, coupled with a resurgence in air travel, is a primary growth driver. Technological disruptions, including the integration of artificial intelligence (AI) for optimized flight operations and the development of electric and hybrid-electric aircraft, are reshaping the industry. Consumer preferences are increasingly focused on sustainability, safety, and in-flight experience, leading to greater adoption of fuel-efficient aircraft and enhanced passenger amenities. Competitive dynamics are intense, with manufacturers focused on innovation, cost efficiency, and securing lucrative contracts. The Compound Annual Growth Rate (CAGR) for the forecast period (2025-2033) is estimated at xx%, reflecting robust growth potential. Market penetration of sustainable aviation fuels is projected to increase significantly, reaching approximately xx% by 2033.

Leading Markets & Segments in European Aviation Market
While the entire European market demonstrates growth, certain regions and segments stand out. The United Kingdom, Germany, and France represent the leading national markets, driven by strong domestic air travel, robust economic activity, and strategic geographic locations. Within segments, commercial aviation remains dominant, accounting for xx% of the total market value in 2025. However, the military aviation segment is also showing significant growth potential, fueled by increased defense spending and modernization programs. General aviation is experiencing steady growth, driven by increasing private and business travel.
- Key Drivers for Leading Markets:
- UK: Strong domestic air travel, established aviation infrastructure.
- Germany: Robust economy, significant defense spending.
- France: Strategic geographic location, significant investments in aerospace R&D.
- Commercial Aviation Dominance: High passenger volume, extensive route networks, and strong economic ties within Europe.
European Aviation Market Product Developments
Recent product innovations focus on fuel efficiency, improved safety features, and enhanced passenger comfort. Advanced materials, aerodynamic designs, and next-generation engines are central to these developments. The integration of digital technologies, such as improved flight management systems and predictive maintenance, is enhancing operational efficiency and reducing costs. These developments provide significant competitive advantages, particularly in terms of fuel consumption and operating costs.
Key Drivers of European Aviation Market Growth
Several key factors are fueling growth in the European aviation market. Technological advancements, such as the development of more fuel-efficient and quieter aircraft, contribute to sustainable operations and reduced environmental impact. Economic growth across Europe drives increased air travel demand, both domestically and internationally. Furthermore, supportive regulatory frameworks, focused on safety and innovation, provide a favorable environment for market expansion. The UK's investment in the Protector aircraft exemplifies strategic government support for the aerospace industry.
Challenges in the European Aviation Market Market
The European aviation market faces several challenges. Stringent environmental regulations increase compliance costs, while volatile fuel prices impact operational profitability. Supply chain disruptions and labor shortages pose additional obstacles to timely production and delivery of aircraft. Intense competition among established manufacturers, as well as the emergence of new players, creates pressure on margins and market share. These challenges are estimated to impact market growth by approximately xx% over the forecast period.
Emerging Opportunities in European Aviation Market
The market presents significant long-term opportunities. The growing adoption of sustainable aviation fuels and electric/hybrid-electric aircraft offers substantial growth potential, aligned with environmental goals. Strategic partnerships between manufacturers and airlines are driving innovation and cost efficiencies. Expansion into emerging markets within and outside Europe promises further growth. These factors are projected to accelerate market growth to xx Million by 2033.
Leading Players in the European Aviation Market Sector
- Textron Inc
- General Dynamics Corporation
- Embraer S.A.
- Lockheed Martin Corporation
- Airbus SE
- Dassault Aviation SA
- Pilatus Aircraft Ltd
- Daher
- Leonardo S.p.A
- Bombardier Inc
- Saab AB
- The Boeing Company
Key Milestones in European Aviation Market Industry
- October 2023: The UK announced trials for 16 Protector surveillance aircraft, entering service in late 2024. This signifies investment in advanced surveillance technology and boosts the military aviation segment.
- October 2022: Jet2's order of 35 A320neo aircraft (with an option for 36 more), valued at USD 3.9 billion (potentially USD 8 billion), boosts commercial aviation and reinforces Airbus' market position.
- July 2022: The USD 8.4 billion FMS deal for 35 F-35A aircraft to Germany signals significant investment in military aviation and highlights Lockheed Martin's success in securing international contracts.
Strategic Outlook for European Aviation Market Market
The European aviation market presents a compelling outlook. Continued technological innovation, coupled with growing passenger demand and strategic government investments, will drive market expansion. Opportunities exist in sustainable aviation fuels, electric aircraft, and advanced air mobility solutions. Strategic partnerships and investments in infrastructure will further enhance market growth and competitiveness. The market's long-term potential is substantial, promising significant returns for stakeholders who capitalize on emerging opportunities.
European Aviation Market Segmentation
-
1. Type
-
1.1. Commercial Aviation
- 1.1.1. Passenger Aircraft
- 1.1.2. Freighter Aircraft
-
1.2. Military Aviation
- 1.2.1. Combat Aircraft
- 1.2.2. Non-combat Aircraft
-
1.3. General Aviation
- 1.3.1. Helicopters
- 1.3.2. Piston Fixed-wing Aircraft
- 1.3.3. Turboprop Aircraft
- 1.3.4. Business Jet
-
1.1. Commercial Aviation
European Aviation Market Segmentation By Geography
- 1. United Kingdom
- 2. Germany
- 3. France
- 4. Italy
- 5. Spain
- 6. Russia
- 7. Rest of Europe

European Aviation Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 2.98% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 3.4.1. Military Segment to Showcase Remarkable Growth During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Commercial Aviation
- 5.1.1.1. Passenger Aircraft
- 5.1.1.2. Freighter Aircraft
- 5.1.2. Military Aviation
- 5.1.2.1. Combat Aircraft
- 5.1.2.2. Non-combat Aircraft
- 5.1.3. General Aviation
- 5.1.3.1. Helicopters
- 5.1.3.2. Piston Fixed-wing Aircraft
- 5.1.3.3. Turboprop Aircraft
- 5.1.3.4. Business Jet
- 5.1.1. Commercial Aviation
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. United Kingdom
- 5.2.2. Germany
- 5.2.3. France
- 5.2.4. Italy
- 5.2.5. Spain
- 5.2.6. Russia
- 5.2.7. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. United Kingdom European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Commercial Aviation
- 6.1.1.1. Passenger Aircraft
- 6.1.1.2. Freighter Aircraft
- 6.1.2. Military Aviation
- 6.1.2.1. Combat Aircraft
- 6.1.2.2. Non-combat Aircraft
- 6.1.3. General Aviation
- 6.1.3.1. Helicopters
- 6.1.3.2. Piston Fixed-wing Aircraft
- 6.1.3.3. Turboprop Aircraft
- 6.1.3.4. Business Jet
- 6.1.1. Commercial Aviation
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Germany European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Commercial Aviation
- 7.1.1.1. Passenger Aircraft
- 7.1.1.2. Freighter Aircraft
- 7.1.2. Military Aviation
- 7.1.2.1. Combat Aircraft
- 7.1.2.2. Non-combat Aircraft
- 7.1.3. General Aviation
- 7.1.3.1. Helicopters
- 7.1.3.2. Piston Fixed-wing Aircraft
- 7.1.3.3. Turboprop Aircraft
- 7.1.3.4. Business Jet
- 7.1.1. Commercial Aviation
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. France European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Commercial Aviation
- 8.1.1.1. Passenger Aircraft
- 8.1.1.2. Freighter Aircraft
- 8.1.2. Military Aviation
- 8.1.2.1. Combat Aircraft
- 8.1.2.2. Non-combat Aircraft
- 8.1.3. General Aviation
- 8.1.3.1. Helicopters
- 8.1.3.2. Piston Fixed-wing Aircraft
- 8.1.3.3. Turboprop Aircraft
- 8.1.3.4. Business Jet
- 8.1.1. Commercial Aviation
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Italy European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Commercial Aviation
- 9.1.1.1. Passenger Aircraft
- 9.1.1.2. Freighter Aircraft
- 9.1.2. Military Aviation
- 9.1.2.1. Combat Aircraft
- 9.1.2.2. Non-combat Aircraft
- 9.1.3. General Aviation
- 9.1.3.1. Helicopters
- 9.1.3.2. Piston Fixed-wing Aircraft
- 9.1.3.3. Turboprop Aircraft
- 9.1.3.4. Business Jet
- 9.1.1. Commercial Aviation
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Spain European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Commercial Aviation
- 10.1.1.1. Passenger Aircraft
- 10.1.1.2. Freighter Aircraft
- 10.1.2. Military Aviation
- 10.1.2.1. Combat Aircraft
- 10.1.2.2. Non-combat Aircraft
- 10.1.3. General Aviation
- 10.1.3.1. Helicopters
- 10.1.3.2. Piston Fixed-wing Aircraft
- 10.1.3.3. Turboprop Aircraft
- 10.1.3.4. Business Jet
- 10.1.1. Commercial Aviation
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Russia European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Type
- 11.1.1. Commercial Aviation
- 11.1.1.1. Passenger Aircraft
- 11.1.1.2. Freighter Aircraft
- 11.1.2. Military Aviation
- 11.1.2.1. Combat Aircraft
- 11.1.2.2. Non-combat Aircraft
- 11.1.3. General Aviation
- 11.1.3.1. Helicopters
- 11.1.3.2. Piston Fixed-wing Aircraft
- 11.1.3.3. Turboprop Aircraft
- 11.1.3.4. Business Jet
- 11.1.1. Commercial Aviation
- 11.1. Market Analysis, Insights and Forecast - by Type
- 12. Rest of Europe European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - by Type
- 12.1.1. Commercial Aviation
- 12.1.1.1. Passenger Aircraft
- 12.1.1.2. Freighter Aircraft
- 12.1.2. Military Aviation
- 12.1.2.1. Combat Aircraft
- 12.1.2.2. Non-combat Aircraft
- 12.1.3. General Aviation
- 12.1.3.1. Helicopters
- 12.1.3.2. Piston Fixed-wing Aircraft
- 12.1.3.3. Turboprop Aircraft
- 12.1.3.4. Business Jet
- 12.1.1. Commercial Aviation
- 12.1. Market Analysis, Insights and Forecast - by Type
- 13. Germany European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 14. France European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 15. Italy European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 16. United Kingdom European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 17. Netherlands European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 18. Sweden European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 19. Rest of Europe European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 20. Competitive Analysis
- 20.1. Market Share Analysis 2024
- 20.2. Company Profiles
- 20.2.1 Textron Inc
- 20.2.1.1. Overview
- 20.2.1.2. Products
- 20.2.1.3. SWOT Analysis
- 20.2.1.4. Recent Developments
- 20.2.1.5. Financials (Based on Availability)
- 20.2.2 General Dynamics Corporation
- 20.2.2.1. Overview
- 20.2.2.2. Products
- 20.2.2.3. SWOT Analysis
- 20.2.2.4. Recent Developments
- 20.2.2.5. Financials (Based on Availability)
- 20.2.3 Embraer S
- 20.2.3.1. Overview
- 20.2.3.2. Products
- 20.2.3.3. SWOT Analysis
- 20.2.3.4. Recent Developments
- 20.2.3.5. Financials (Based on Availability)
- 20.2.4 Lockheed Martin Corporation
- 20.2.4.1. Overview
- 20.2.4.2. Products
- 20.2.4.3. SWOT Analysis
- 20.2.4.4. Recent Developments
- 20.2.4.5. Financials (Based on Availability)
- 20.2.5 Airbus SE
- 20.2.5.1. Overview
- 20.2.5.2. Products
- 20.2.5.3. SWOT Analysis
- 20.2.5.4. Recent Developments
- 20.2.5.5. Financials (Based on Availability)
- 20.2.6 Dassult Aviation SA
- 20.2.6.1. Overview
- 20.2.6.2. Products
- 20.2.6.3. SWOT Analysis
- 20.2.6.4. Recent Developments
- 20.2.6.5. Financials (Based on Availability)
- 20.2.7 Pilatus Aircraft Ltd
- 20.2.7.1. Overview
- 20.2.7.2. Products
- 20.2.7.3. SWOT Analysis
- 20.2.7.4. Recent Developments
- 20.2.7.5. Financials (Based on Availability)
- 20.2.8 Daher
- 20.2.8.1. Overview
- 20.2.8.2. Products
- 20.2.8.3. SWOT Analysis
- 20.2.8.4. Recent Developments
- 20.2.8.5. Financials (Based on Availability)
- 20.2.9 Leonardo S p A
- 20.2.9.1. Overview
- 20.2.9.2. Products
- 20.2.9.3. SWOT Analysis
- 20.2.9.4. Recent Developments
- 20.2.9.5. Financials (Based on Availability)
- 20.2.10 Bombardier Inc
- 20.2.10.1. Overview
- 20.2.10.2. Products
- 20.2.10.3. SWOT Analysis
- 20.2.10.4. Recent Developments
- 20.2.10.5. Financials (Based on Availability)
- 20.2.11 Saab AB
- 20.2.11.1. Overview
- 20.2.11.2. Products
- 20.2.11.3. SWOT Analysis
- 20.2.11.4. Recent Developments
- 20.2.11.5. Financials (Based on Availability)
- 20.2.12 The Boeing Company
- 20.2.12.1. Overview
- 20.2.12.2. Products
- 20.2.12.3. SWOT Analysis
- 20.2.12.4. Recent Developments
- 20.2.12.5. Financials (Based on Availability)
- 20.2.1 Textron Inc
List of Figures
- Figure 1: European Aviation Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: European Aviation Market Share (%) by Company 2024
List of Tables
- Table 1: European Aviation Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 3: European Aviation Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Germany European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: France European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Italy European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: United Kingdom European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Netherlands European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Sweden European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of Europe European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 13: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 15: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 17: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 19: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 20: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 21: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 23: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 24: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 25: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the European Aviation Market?
The projected CAGR is approximately 2.98%.
2. Which companies are prominent players in the European Aviation Market?
Key companies in the market include Textron Inc, General Dynamics Corporation, Embraer S, Lockheed Martin Corporation, Airbus SE, Dassult Aviation SA, Pilatus Aircraft Ltd, Daher, Leonardo S p A, Bombardier Inc, Saab AB, The Boeing Company.
3. What are the main segments of the European Aviation Market?
The market segments include Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 67.81 Million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
Military Segment to Showcase Remarkable Growth During the Forecast Period.
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
October 2023: The UK announced that the country will likely start trials of new 16 Protector aircraft surveillance aircraft. Aircraft is expected to undergo test flights until entering service in late 2024. A new uncrewed RAF aircraft is capable of global surveillance operations.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "European Aviation Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the European Aviation Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the European Aviation Market?
To stay informed about further developments, trends, and reports in the European Aviation Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence