Key Insights
The North American online grocery delivery market is experiencing robust growth, driven by increasing consumer preference for convenience, technological advancements, and the expanding reach of e-commerce. The market, valued at approximately $XX million in 2025 (assuming a logical extrapolation based on the provided CAGR of 10% and the unspecified 2019-2024 market size), is projected to maintain a healthy CAGR of 10% throughout the forecast period (2025-2033). This expansion is fueled by several key factors. Firstly, the rising adoption of smartphones and readily available high-speed internet access facilitates seamless online ordering and delivery experiences. Secondly, the increasing urban population and busy lifestyles contribute to the surging demand for convenient grocery shopping solutions. The diverse range of services offered, encompassing retail delivery, quick commerce, and meal kit delivery, caters to a broad spectrum of consumer needs and preferences. Finally, substantial investments by major players like Amazon Fresh, Walmart Inc., and Instacart, coupled with innovative strategies such as enhanced delivery options and personalized recommendations, further bolster market growth. Competition remains fierce, with established players and emerging businesses vying for market share.
However, the market faces some challenges. High delivery costs, particularly for smaller orders, can deter certain consumers. Concerns regarding food freshness and quality, as well as the environmental impact of increased delivery vehicles, pose additional constraints. Furthermore, maintaining efficient logistics and last-mile delivery networks is crucial for sustained growth and profitability. Geographic disparities in market penetration also exist, with higher adoption rates in urban centers compared to rural areas. Despite these constraints, the market's long-term prospects remain positive, driven by ongoing technological advancements, evolving consumer behavior, and the continuous innovation within the online grocery sector. Market segmentation, with significant contributions from the United States and Canada, further emphasizes the regional growth potential within North America. The continued expansion into new markets and the development of innovative business models will be key to the success of online grocery delivery companies in the coming years.

North America Online Grocery Delivery Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America online grocery delivery market, covering the period 2019-2033. With a focus on key market trends, competitive dynamics, and future growth opportunities, this report is an invaluable resource for industry stakeholders, investors, and businesses operating within or seeking to enter this rapidly evolving sector. The report projects a market value exceeding xx Million by 2033, presenting a compelling investment case for forward-thinking organizations.
Keywords: Online Grocery Delivery, North America, Grocery Market, E-grocery, Quick Commerce, Meal Kit Delivery, Retail Delivery, Instacart, Amazon Fresh, Walmart, Albertsons, Thrive Market, Market Analysis, Market Forecast, Industry Trends, Competitive Landscape, Market Growth, CAGR, Market Size, Market Share
North America Online Grocery Delivery Market Market Dynamics & Concentration
The North American online grocery delivery market is characterized by high dynamism and intense competition. Market concentration is moderate, with a few dominant players and a multitude of smaller, specialized businesses. Key dynamics influencing market structure include:
- Innovation Drivers: Technological advancements such as AI-powered inventory management, improved delivery logistics (drone delivery, autonomous vehicles), and personalized shopping experiences are driving market expansion.
- Regulatory Frameworks: Varying regulations across states and provinces regarding food safety, data privacy, and labor practices impact market operations and expansion strategies.
- Product Substitutes: Traditional brick-and-mortar grocery stores and local farmers' markets present some competition, however, the convenience of online delivery remains a significant differentiator.
- End-User Trends: Growing consumer preference for convenience, coupled with increasing internet and smartphone penetration, fuels market growth. Busy lifestyles, health consciousness, and an aging population further contribute to this trend.
- M&A Activities: The market has witnessed several significant mergers and acquisitions, indicating consolidation and efforts to increase market share. While precise M&A deal counts for the period are unavailable, the activity has been notable, with xx major deals estimated between 2019-2024. Larger players are strategically acquiring smaller companies to enhance technology, expand delivery networks, and broaden product offerings. Market share is largely concentrated amongst the top 10 players, with the largest three holding an estimated xx% of the market in 2024.
North America Online Grocery Delivery Market Industry Trends & Analysis
The North American online grocery delivery market has experienced substantial growth over the past few years, demonstrating a remarkable Compound Annual Growth Rate (CAGR) of xx% during the historical period (2019-2024). This growth is primarily driven by:
- Market Growth Drivers: Increased consumer adoption of online shopping, particularly amongst younger demographics, and a surge in demand during the COVID-19 pandemic are key factors. Rising disposable incomes and urban population growth further stimulate market expansion.
- Technological Disruptions: The introduction of innovative technologies such as AI-powered recommendation engines, automated warehouses, and advanced delivery systems is enhancing efficiency and customer experience.
- Consumer Preferences: Consumers increasingly value the convenience of online grocery shopping, including home delivery and curbside pickup options. Demand for specialized services like meal kit delivery and quick commerce is also rising.
- Competitive Dynamics: The market is highly competitive, with established players and new entrants vying for market share. Intense competition is driving innovation and fostering price wars, which benefit consumers. The market penetration rate has increased from xx% in 2019 to an estimated xx% in 2024.

Leading Markets & Segments in North America Online Grocery Delivery Market
The United States represents the largest market within North America for online grocery delivery, driven by its substantial population, high internet penetration, and advanced logistics infrastructure. Canada also exhibits significant growth potential, however, market maturity is slightly behind the US.
By Country:
- United States: Higher disposable incomes, robust e-commerce infrastructure, and strong consumer adoption contribute to market dominance. Key drivers include sophisticated logistics networks and a high density of urban areas.
- Canada: Growing consumer demand for convenience and expanding internet penetration are key growth drivers. Challenges include geographical challenges and a relatively smaller population compared to the United States.
By Product Type:
- Retail Delivery: This segment remains the largest, accounting for xx% of the market in 2024, fueled by the ease of ordering everyday groceries online.
- Quick Commerce: This rapidly growing segment benefits from increased demand for ultra-fast delivery, particularly within densely populated urban areas. It's estimated to hold xx% of the market by 2033.
- Meal Kit Delivery: This niche segment targets health-conscious consumers and busy professionals, demonstrating steady growth, although smaller than the retail delivery segment. It holds xx% of the market in 2024.
North America Online Grocery Delivery Market Product Developments
Recent product innovations focus on enhancing convenience and personalization. This includes features like advanced search filters, AI-powered recommendations, flexible delivery windows, and subscription services. Technological trends like automated warehouses and drone delivery are expected to further optimize efficiency and reduce delivery times. The integration of online and offline shopping experiences through initiatives like Instacart's "Connected Stores" is also reshaping the landscape. These developments enhance customer experience and create a competitive edge for companies.
Key Drivers of North America Online Grocery Delivery Market Growth
Several factors propel the growth of the North American online grocery delivery market:
- Technological advancements: Automation, AI, and improved logistics significantly enhance efficiency and customer experience.
- Economic factors: Increasing disposable incomes and busy lifestyles drive consumer demand for convenient shopping options.
- Regulatory changes: Supportive government policies and easing regulations facilitate market expansion and encourage investment.
Challenges in the North America Online Grocery Delivery Market Market
The market faces several challenges, including:
- High operational costs: Delivery logistics, warehouse management, and last-mile delivery remain significant cost drivers. These costs contribute to higher prices for customers and lower profit margins for businesses.
- Intense competition: Established and emerging players compete fiercely, putting pressure on pricing and profit margins.
- Supply chain disruptions: Unexpected events can cause delays and shortages, impacting customer satisfaction and business operations.
Emerging Opportunities in North America Online Grocery Delivery Market
Long-term growth is fueled by:
- Technological breakthroughs: Continued innovation in automation, AI, and delivery technologies will optimize operations and expand market reach.
- Strategic partnerships: Collaboration between retailers, technology providers, and delivery services can create synergistic opportunities.
- Market expansion: Untapped potential exists in underserved regions and expanding into new customer segments.
Leading Players in the North America Online Grocery Delivery Market Sector
- Thrive Market
- SPAR International
- Longos
- FreshDirect
- Albertsons Companies Inc
- Shipt
- Instacart
- Amazon Fresh
- Peapod
- Walmart Inc
Key Milestones in North America Online Grocery Delivery Market Industry
- May 2022: Instacart expands same-day delivery across North America through partnerships with over 10 retailers, including Metro Inc., Giant Tiger, and Galleria Supermarket. This significantly increases market reach and strengthens its competitive position.
- September 2022: Instacart launches "Connected Stores," a suite of technologies that bridge online and in-store shopping experiences, enhancing customer convenience and potentially disrupting the traditional grocery model.
- January 2023: SPAR expands operations in Latvia, demonstrating continued investment and growth in the broader grocery sector, albeit not directly within the North American online grocery delivery market, it reflects broader industry trends of expansion and diversification.
Strategic Outlook for North America Online Grocery Delivery Market Market
The North American online grocery delivery market shows significant potential for continued growth. Strategic opportunities lie in leveraging technological advancements, fostering strategic partnerships, and expanding into underserved markets. Focusing on personalized experiences, efficient logistics, and sustainable practices will be crucial for long-term success in this dynamic and competitive landscape. The market is expected to continue its strong growth trajectory, driven by evolving consumer preferences and technological innovation.
North America Online Grocery Delivery Market Segmentation
-
1. Product Type
- 1.1. Retail Delivery
- 1.2. Quick Commerce
- 1.3. Meal Kit Delivery
-
2. End-User
- 2.1. Individual Consumers
- 2.2. Corporate Clients
-
3. Delivery Time
- 3.1. Same-day Delivery
- 3.2. Next-day Delivery
- 3.3. Scheduled Delivery
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Rest of North America
North America Online Grocery Delivery Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico

North America Online Grocery Delivery Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 10.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Subscription Services are Driving Market Growth; Home Delivery is Expected to Drive New Growth Opportunities for the Market
- 3.3. Market Restrains
- 3.3.1. Inefficient Delivery Management
- 3.4. Market Trends
- 3.4.1. Growing Demand for Super Fast Delivery
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Retail Delivery
- 5.1.2. Quick Commerce
- 5.1.3. Meal Kit Delivery
- 5.2. Market Analysis, Insights and Forecast - by End-User
- 5.2.1. Individual Consumers
- 5.2.2. Corporate Clients
- 5.3. Market Analysis, Insights and Forecast - by Delivery Time
- 5.3.1. Same-day Delivery
- 5.3.2. Next-day Delivery
- 5.3.3. Scheduled Delivery
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Rest of North America
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 9. Rest of North America North America Online Grocery Delivery Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Thrive Market
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 SPAR International
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Longos
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 FreshDirect
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Albertsons Companies Inc
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Shipt
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Instacart
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Amazon Fresh
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Peapod
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Walmart Inc
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.1 Thrive Market
List of Figures
- Figure 1: North America Online Grocery Delivery Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Online Grocery Delivery Market Share (%) by Company 2024
List of Tables
- Table 1: North America Online Grocery Delivery Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Online Grocery Delivery Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: North America Online Grocery Delivery Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: North America Online Grocery Delivery Market Volume K Unit Forecast, by Product Type 2019 & 2032
- Table 5: North America Online Grocery Delivery Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 6: North America Online Grocery Delivery Market Volume K Unit Forecast, by End-User 2019 & 2032
- Table 7: North America Online Grocery Delivery Market Revenue Million Forecast, by Delivery Time 2019 & 2032
- Table 8: North America Online Grocery Delivery Market Volume K Unit Forecast, by Delivery Time 2019 & 2032
- Table 9: North America Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 10: North America Online Grocery Delivery Market Volume K Unit Forecast, by Geography 2019 & 2032
- Table 11: North America Online Grocery Delivery Market Revenue Million Forecast, by Region 2019 & 2032
- Table 12: North America Online Grocery Delivery Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 13: North America Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: North America Online Grocery Delivery Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 15: United States North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: United States North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Canada North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Canada North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Mexico North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Mexico North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Rest of North America North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of North America North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: North America Online Grocery Delivery Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 24: North America Online Grocery Delivery Market Volume K Unit Forecast, by Product Type 2019 & 2032
- Table 25: North America Online Grocery Delivery Market Revenue Million Forecast, by End-User 2019 & 2032
- Table 26: North America Online Grocery Delivery Market Volume K Unit Forecast, by End-User 2019 & 2032
- Table 27: North America Online Grocery Delivery Market Revenue Million Forecast, by Delivery Time 2019 & 2032
- Table 28: North America Online Grocery Delivery Market Volume K Unit Forecast, by Delivery Time 2019 & 2032
- Table 29: North America Online Grocery Delivery Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 30: North America Online Grocery Delivery Market Volume K Unit Forecast, by Geography 2019 & 2032
- Table 31: North America Online Grocery Delivery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 32: North America Online Grocery Delivery Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 33: United States North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: United States North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 35: Canada North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: Canada North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 37: Mexico North America Online Grocery Delivery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Mexico North America Online Grocery Delivery Market Volume (K Unit) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Online Grocery Delivery Market?
The projected CAGR is approximately 10.00%.
2. Which companies are prominent players in the North America Online Grocery Delivery Market?
Key companies in the market include Thrive Market, SPAR International, Longos, FreshDirect, Albertsons Companies Inc, Shipt, Instacart, Amazon Fresh, Peapod, Walmart Inc.
3. What are the main segments of the North America Online Grocery Delivery Market?
The market segments include Product Type, End-User, Delivery Time, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Subscription Services are Driving Market Growth; Home Delivery is Expected to Drive New Growth Opportunities for the Market.
6. What are the notable trends driving market growth?
Growing Demand for Super Fast Delivery.
7. Are there any restraints impacting market growth?
Inefficient Delivery Management.
8. Can you provide examples of recent developments in the market?
January 2023 - SPAR extended its operations in Latvia by launching a new store in Rzekne. The 265 sq. m neighborhood shop has everything required for everyday living, including a bakery and a fresh meat sales section.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Online Grocery Delivery Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Online Grocery Delivery Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Online Grocery Delivery Market?
To stay informed about further developments, trends, and reports in the North America Online Grocery Delivery Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence