Key Insights
The North America digital X-ray systems market is experiencing robust growth, projected to reach a market size of $6.05 billion in 2025, with a compound annual growth rate (CAGR) of 8.26% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing prevalence of chronic diseases like cancer and orthopedic conditions necessitates frequent diagnostic imaging, fueling demand for advanced digital X-ray systems. Technological advancements, such as the adoption of direct radiography (DR) over computed radiography (CR), are also significantly impacting market growth. DR offers superior image quality, faster processing times, and improved workflow efficiency, making it a preferred choice for healthcare providers. Furthermore, the rising adoption of portable X-ray systems in various settings, including ambulances and remote clinics, contributes to market expansion. The growth is particularly strong within hospitals and diagnostic centers, reflecting the concentration of advanced imaging technologies within these established healthcare facilities. The market is also influenced by regulatory changes promoting the use of digital imaging technologies to improve patient care and streamline healthcare processes. North America, particularly the United States, represents a significant market segment due to high healthcare expenditure, advanced medical infrastructure, and a large aging population requiring more frequent diagnostic imaging.
The competitive landscape is characterized by established players like Siemens Healthineers, GE Healthcare, and Philips, alongside other key players such as Fujifilm and Canon Medical Systems. These companies are focused on developing innovative digital X-ray systems, integrating advanced image processing algorithms, and expanding their service offerings to cater to diverse healthcare needs. The market is expected to see further consolidation and strategic partnerships as companies strive to maintain a competitive edge. While the market faces restraints such as high initial investment costs for advanced systems and potential regulatory hurdles, the overall positive market dynamics and technological advancements are expected to outweigh these challenges, leading to continued growth throughout the forecast period. The continued focus on improving healthcare efficiency, patient outcomes, and expanding access to quality imaging services will further support the growth trajectory.

North America Digital X-Ray Systems Market Report: 2019-2033
Dive deep into the comprehensive analysis of the North America Digital X-Ray Systems Market, offering invaluable insights for stakeholders and investors. This in-depth report covers the period from 2019 to 2033, with a focus on the estimated year 2025. Uncover market dynamics, leading players, and future growth opportunities within this rapidly evolving sector. The market size is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period (2025-2033).
North America Digital X-Ray Systems Market Market Dynamics & Concentration
The North America digital X-ray systems market is characterized by a moderately concentrated landscape, with a handful of multinational corporations holding significant market share. Key players like Siemens Healthineers, SAMSUNG, GE Healthcare, Koninklijke Philips N.V., and Fujifilm Medical Systems dominate the market, leveraging their established brand reputation, extensive distribution networks, and continuous product innovation. The market share of these leading players is estimated at approximately xx%, leaving the remaining share to smaller, regional, or specialized vendors.
Market concentration is influenced by several factors, including high barriers to entry (significant R&D investment, stringent regulatory approvals), economies of scale, and intense competition based on technological advancements and pricing strategies. Innovation is a crucial driver, with companies continuously investing in developing advanced imaging technologies such as AI-powered image analysis and improved detector technology. Regulatory frameworks like FDA approvals and HIPAA compliance also play a vital role. Product substitutes, such as ultrasound and MRI, exist but often lack the versatility and cost-effectiveness of digital X-ray for many applications. End-user trends towards minimally invasive procedures and improved patient experience are also impacting market demand. Mergers and acquisitions (M&A) activity within the sector remains moderate, with approximately xx M&A deals reported between 2019 and 2024, mainly focused on enhancing technological capabilities and expanding market reach.
North America Digital X-Ray Systems Market Industry Trends & Analysis
The North American digital X-ray systems market is witnessing robust growth, driven by several key factors. The increasing prevalence of chronic diseases requiring frequent imaging, rising geriatric population, technological advancements leading to improved image quality and diagnostic accuracy, and the growing adoption of advanced imaging techniques in various medical specialties are all significant contributors. The market is undergoing a transformation fueled by technological disruptions, particularly the integration of AI and machine learning algorithms for improved image analysis, faster diagnosis, and reduced human error. Consumer preferences are shifting towards systems with better user interfaces, faster processing speeds, and reduced radiation exposure. The competitive landscape is highly dynamic, with established players and emerging companies vying for market share through product innovation, strategic partnerships, and competitive pricing. The market is segmented by application (orthopedic, cancer, dental, cardiovascular, other), technology (computed radiography, direct radiography), portability (fixed, portable), and end-user (hospitals, diagnostic centers, other). The market's growth is expected to continue at a healthy pace in the coming years, driven by an aging population, technological advancements, and increasing healthcare spending.

Leading Markets & Segments in North America Digital X-Ray Systems Market
Dominant Region/Country: The United States holds the largest market share in North America due to its advanced healthcare infrastructure, high healthcare expenditure, and significant prevalence of chronic diseases.
Dominant Application Segment: Orthopedic applications represent the largest segment, driven by the high incidence of musculoskeletal disorders and the increasing demand for advanced imaging techniques in orthopedic surgery.
Dominant Technology Segment: Direct radiography (DR) is the leading technology segment, offering superior image quality, faster image acquisition, and enhanced workflow efficiency compared to computed radiography (CR).
Dominant Portability Segment: Fixed systems currently dominate the market due to their higher image quality and advanced features. However, the portable systems segment is expected to witness significant growth due to their increasing use in remote areas, emergency situations, and mobile healthcare settings.
Dominant End-User Segment: Hospitals are the major end-users of digital X-ray systems, driven by their high patient volume, need for sophisticated imaging technology, and integration with existing healthcare information systems (HIS). Growth in the diagnostic imaging centers segment is anticipated due to rising patient preference for specialized diagnostic services.
Key drivers for these segments include government initiatives promoting healthcare infrastructure development, increasing investment in advanced medical technology, and rising awareness of the benefits of early diagnosis and treatment.
North America Digital X-Ray Systems Market Product Developments
Recent years have witnessed significant advancements in digital X-ray systems, focusing on improved image quality, enhanced workflow efficiency, and reduced radiation dose. Key innovations include the adoption of advanced detectors, sophisticated image processing algorithms, and the integration of artificial intelligence for automated image analysis. These technological advancements are leading to faster diagnosis, improved accuracy, and increased patient throughput, making digital X-ray systems an essential tool in modern healthcare. The market is also witnessing the integration of wireless and mobile X-ray systems, offering greater flexibility and convenience in various clinical settings.
Key Drivers of North America Digital X-Ray Systems Market Growth
The growth of the North America digital X-ray systems market is primarily driven by several factors. Technological advancements, such as the development of advanced detectors, improved image processing algorithms, and the integration of AI, are enhancing image quality and diagnostic accuracy. The increasing prevalence of chronic diseases, coupled with an aging population, is leading to a surge in the demand for diagnostic imaging services. Government initiatives and favorable reimbursement policies are also stimulating market growth by supporting investments in advanced medical technology.
Challenges in the North America Digital X-Ray Systems Market Market
Despite the positive growth trajectory, the market faces certain challenges. Stringent regulatory requirements for medical device approvals can hinder product launches and market entry. Supply chain disruptions and the rising cost of raw materials can impact production costs and profitability. Intense competition from established players and emerging companies puts pressure on pricing and margins. The cost of advanced digital X-ray systems can also be a barrier to adoption, particularly for smaller healthcare facilities. The overall impact of these factors on market growth is estimated to be xx% over the forecast period.
Emerging Opportunities in North America Digital X-Ray Systems Market
The North America digital X-ray systems market presents significant long-term growth opportunities. Technological breakthroughs in AI-powered image analysis and the development of more portable and cost-effective systems will open new avenues for market expansion. Strategic partnerships between technology providers and healthcare providers can accelerate the adoption of innovative solutions. Market expansion into underserved rural areas and the growing use of tele-radiology will fuel further growth.
Leading Players in the North America Digital X-Ray Systems Market Sector
- Siemens Healthineers
- SAMSUNG
- GE Healthcare
- Koninklijke Philips N.V.
- Fujifilm Medical Systems
- Hitachi Medical Corporation
- Canon Medical Systems Corporation
- Carestream Health Inc
- Hologic Corporation
- Shimadzu Corporation
Key Milestones in North America Digital X-Ray Systems Market Industry
August 2022: GE Healthcare launched the Definium 656 HD, a next-generation advanced fixed X-ray system, enhancing efficiency and automation in radiology departments. This launch strengthened GE Healthcare's position in the high-end fixed X-ray system market.
April 2022: Samsung launched the GM85 Fit, a user-centric mobile X-ray system, improving accessibility and workflow efficiency in various settings. This launch expanded Samsung’s presence in the mobile X-ray market.
Strategic Outlook for North America Digital X-Ray Systems Market Market
The North America digital X-ray systems market is poised for sustained growth, driven by technological innovation, increasing demand for advanced imaging solutions, and favorable regulatory environments. Strategic partnerships, focused R&D investments, and expansion into new markets will be critical for players seeking to capitalize on this growth potential. The focus on AI-powered solutions, enhanced image quality, and improved patient experience will be key differentiators in the competitive landscape. This market segment offers significant long-term potential, promising lucrative returns for businesses that adopt a forward-thinking and innovative approach.
North America Digital Xray Systems Market Segmentation
-
1. Application
- 1.1. Orthopedic
- 1.2. Cancer
- 1.3. Dental
- 1.4. Cardiovascular
- 1.5. Other Applications
-
2. Technology
- 2.1. Computed Radiography
- 2.2. Direct Radiography
-
3. Portability
- 3.1. Fixed Systems
- 3.2. Portable Systems
-
4. End User
- 4.1. Hospitals
- 4.2. Diagnostic Centers
- 4.3. Other End-Users
-
5. Geography
- 5.1. United States
- 5.2. Canada
- 5.3. Mexico
North America Digital Xray Systems Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Digital Xray Systems Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.26% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Occurrence of Orthopedic Diseases and Cancers; Technological Advancements in Digital X-Ray Technology; Advantages over Conventional X-rays
- 3.3. Market Restrains
- 3.3.1. High Initial Cost of Installation
- 3.4. Market Trends
- 3.4.1. Portable Systems Segment is Expected to Witness Significant Growth Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Orthopedic
- 5.1.2. Cancer
- 5.1.3. Dental
- 5.1.4. Cardiovascular
- 5.1.5. Other Applications
- 5.2. Market Analysis, Insights and Forecast - by Technology
- 5.2.1. Computed Radiography
- 5.2.2. Direct Radiography
- 5.3. Market Analysis, Insights and Forecast - by Portability
- 5.3.1. Fixed Systems
- 5.3.2. Portable Systems
- 5.4. Market Analysis, Insights and Forecast - by End User
- 5.4.1. Hospitals
- 5.4.2. Diagnostic Centers
- 5.4.3. Other End-Users
- 5.5. Market Analysis, Insights and Forecast - by Geography
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. United States
- 5.6.2. Canada
- 5.6.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. United States North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Orthopedic
- 6.1.2. Cancer
- 6.1.3. Dental
- 6.1.4. Cardiovascular
- 6.1.5. Other Applications
- 6.2. Market Analysis, Insights and Forecast - by Technology
- 6.2.1. Computed Radiography
- 6.2.2. Direct Radiography
- 6.3. Market Analysis, Insights and Forecast - by Portability
- 6.3.1. Fixed Systems
- 6.3.2. Portable Systems
- 6.4. Market Analysis, Insights and Forecast - by End User
- 6.4.1. Hospitals
- 6.4.2. Diagnostic Centers
- 6.4.3. Other End-Users
- 6.5. Market Analysis, Insights and Forecast - by Geography
- 6.5.1. United States
- 6.5.2. Canada
- 6.5.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. Canada North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Orthopedic
- 7.1.2. Cancer
- 7.1.3. Dental
- 7.1.4. Cardiovascular
- 7.1.5. Other Applications
- 7.2. Market Analysis, Insights and Forecast - by Technology
- 7.2.1. Computed Radiography
- 7.2.2. Direct Radiography
- 7.3. Market Analysis, Insights and Forecast - by Portability
- 7.3.1. Fixed Systems
- 7.3.2. Portable Systems
- 7.4. Market Analysis, Insights and Forecast - by End User
- 7.4.1. Hospitals
- 7.4.2. Diagnostic Centers
- 7.4.3. Other End-Users
- 7.5. Market Analysis, Insights and Forecast - by Geography
- 7.5.1. United States
- 7.5.2. Canada
- 7.5.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Mexico North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Orthopedic
- 8.1.2. Cancer
- 8.1.3. Dental
- 8.1.4. Cardiovascular
- 8.1.5. Other Applications
- 8.2. Market Analysis, Insights and Forecast - by Technology
- 8.2.1. Computed Radiography
- 8.2.2. Direct Radiography
- 8.3. Market Analysis, Insights and Forecast - by Portability
- 8.3.1. Fixed Systems
- 8.3.2. Portable Systems
- 8.4. Market Analysis, Insights and Forecast - by End User
- 8.4.1. Hospitals
- 8.4.2. Diagnostic Centers
- 8.4.3. Other End-Users
- 8.5. Market Analysis, Insights and Forecast - by Geography
- 8.5.1. United States
- 8.5.2. Canada
- 8.5.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. United States North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Siemens Healthineers
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 SAMSUNG
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 GE Healthcare
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Koninklijke Philips N V
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Fujifilm Medical Systems
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Hitachi Medical Corporation
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Canon Medical Systems Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Carestream Health Inc
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Hologic Corporation
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Shimadzu Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Siemens Healthineers
List of Figures
- Figure 1: North America Digital Xray Systems Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Digital Xray Systems Market Share (%) by Company 2024
List of Tables
- Table 1: North America Digital Xray Systems Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 3: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 4: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 5: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 6: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 7: North America Digital Xray Systems Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: United States North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Canada North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Mexico North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of North America North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 14: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 15: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 16: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 17: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 20: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 21: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 22: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 23: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 24: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 26: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 27: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 28: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 29: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 30: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Digital Xray Systems Market?
The projected CAGR is approximately 8.26%.
2. Which companies are prominent players in the North America Digital Xray Systems Market?
Key companies in the market include Siemens Healthineers, SAMSUNG, GE Healthcare, Koninklijke Philips N V, Fujifilm Medical Systems, Hitachi Medical Corporation, Canon Medical Systems Corporation, Carestream Health Inc, Hologic Corporation, Shimadzu Corporation.
3. What are the main segments of the North America Digital Xray Systems Market?
The market segments include Application, Technology, Portability, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 6.05 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Occurrence of Orthopedic Diseases and Cancers; Technological Advancements in Digital X-Ray Technology; Advantages over Conventional X-rays.
6. What are the notable trends driving market growth?
Portable Systems Segment is Expected to Witness Significant Growth Over the Forecast Period.
7. Are there any restraints impacting market growth?
High Initial Cost of Installation.
8. Can you provide examples of recent developments in the market?
August 2022: GE Healthcare launched the Definium 656 HD, the next-generation advanced fixed X-ray system. The system provides consistent, efficient, and highly automated exams that are beneficial for radiology departments.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Digital Xray Systems Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Digital Xray Systems Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Digital Xray Systems Market?
To stay informed about further developments, trends, and reports in the North America Digital Xray Systems Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence