Key Insights
The United Kingdom diabetes drugs market, valued at approximately £1.06 billion in 2025, is projected to experience steady growth, driven by rising prevalence of type 1 and type 2 diabetes, an aging population, and increasing awareness of effective treatment options. A compound annual growth rate (CAGR) of 3.05% is anticipated from 2025 to 2033, reflecting a consistent demand for both oral and injectable medications. This growth will be fueled by the continued adoption of newer, more effective drug classes like GLP-1 receptor agonists and SGLT-2 inhibitors, which offer improved glycemic control and reduced cardiovascular risk. However, cost constraints within the UK's National Health Service (NHS) and the emergence of biosimilar insulin products could exert some pressure on pricing and market dynamics, moderating overall growth. The market segmentation reflects the diverse treatment approaches, with insulin and non-insulin injectables occupying significant market share due to the increasing prevalence of type 2 diabetes requiring intensive management. Oral anti-diabetic drugs, while still relevant, will likely witness slower growth compared to injectable counterparts as the treatment paradigm shifts towards improved cardiovascular outcomes. Competition among major pharmaceutical companies like Novo Nordisk, Sanofi, and Eli Lilly will intensify, leading to innovation and potentially price competition. Focus on personalized medicine and improved patient adherence strategies will be crucial in further driving market expansion.
The market's future trajectory hinges on several factors. Governmental policies regarding healthcare spending and drug pricing will play a significant role. Successful clinical trials and the launch of novel therapies targeting unmet clinical needs will also stimulate growth. The ongoing research into preventing diabetes and improving its management through lifestyle changes and technology integration will also influence the long-term outlook. Furthermore, the increasing prevalence of comorbidities associated with diabetes, such as cardiovascular diseases and kidney complications, will drive demand for treatments addressing these aspects. The UK market will continue to be influenced by global trends, including the development of advanced therapies and improved access to healthcare, shaping the future landscape of diabetes drug sales.
This comprehensive report provides an in-depth analysis of the Diabetes Drugs Market in the United Kingdom, covering the period from 2019 to 2033. It offers valuable insights into market dynamics, industry trends, leading players, and future growth opportunities, making it an indispensable resource for industry stakeholders, investors, and researchers. The report utilizes a robust methodology combining market data analysis with expert insights to deliver precise and actionable intelligence. The study period spans from 2019-2033, with 2025 as the base and estimated year. The forecast period runs from 2025-2033 and the historical period covers 2019-2024. The report segments the market by drug type and incorporates key industry developments. The total market size in 2025 is estimated at xx Million.

Diabetes Drugs Market in United Kingdom Market Dynamics & Concentration
The UK diabetes drugs market is characterized by a moderately concentrated landscape, with key players such as Pfizer, Takeda, Novo Nordisk A/S, Sanofi Aventis, Eli Lilly, AstraZeneca, Boehringer Ingelheim, Merck & Co., Janssen Pharmaceuticals, Bristol Myers Squibb, Novartis, and Astellas holding significant market share. Market concentration is influenced by factors including the R&D capabilities of these large pharmaceutical companies, their extensive distribution networks, and the scale of their marketing efforts. The market share held by these leading companies in 2025 is estimated at xx%. "Other" players constitute xx% of the market, showcasing a vibrant landscape of smaller specialized players.
Innovation is a key driver, with continuous research into novel drug mechanisms and delivery systems pushing market expansion. The regulatory framework, largely dictated by the Medicines and Healthcare products Regulatory Agency (MHRA) and NICE (National Institute for Health and Care Excellence), impacts market entry and pricing. The presence of substitute therapies (lifestyle changes, alternative medications) exerts competitive pressure, while trends like the rising prevalence of diabetes and the increasing awareness of long-term complications drive market demand. The number of M&A deals within the UK diabetes drugs market in the period 2019-2024 was xx. This suggests a strategic focus on consolidation and expansion by leading players.
- Market Concentration: High, with top 10 players holding approximately xx% of market share (2025).
- Innovation Drivers: Development of novel insulin analogues, GLP-1 receptor agonists, and SGLT-2 inhibitors.
- Regulatory Framework: MHRA and NICE approvals are crucial for market entry and pricing.
- Product Substitutes: Lifestyle changes, dietary adjustments, and alternative treatments.
- End-User Trends: Growing awareness of diabetes complications, leading to higher demand for effective treatments.
- M&A Activity: xx deals between 2019 and 2024, indicative of market consolidation.
Diabetes Drugs Market in United Kingdom Industry Trends & Analysis
The UK diabetes drugs market exhibits robust growth, driven by escalating diabetes prevalence, an aging population, and advancements in drug therapies. The compound annual growth rate (CAGR) from 2025 to 2033 is projected at xx%, reaching xx Million by 2033. Technological disruptions, such as the emergence of biosimilars and innovative delivery systems (e.g., pre-filled pens, inhalers), are transforming the market landscape. Consumer preferences are shifting towards improved convenience, efficacy, and reduced side effects. This has fueled the development of newer drug classes like GLP-1 receptor agonists and SGLT-2 inhibitors, which are favored for their efficacy and fewer hypoglycemic events compared to older treatments. Competitive dynamics are characterized by intense R&D efforts, strategic partnerships, and aggressive marketing campaigns, particularly within the newer drug classes. Market penetration of newer drug classes is steadily increasing, with the market share of GLP-1 receptor agonists and SGLT-2 inhibitors forecast to increase to xx% and xx% by 2033, respectively.

Leading Markets & Segments in Diabetes Drugs Market in United Kingdom
The UK's diabetes drugs market is predominantly driven by England, followed by Scotland, Wales, and Northern Ireland. While a precise breakdown of regional market shares across all segments is beyond the scope of this brief description, we can highlight the key segment trends:
Oral Anti-diabetic drugs: The Biguanides (particularly Metformin) segment remains significant due to its cost-effectiveness and widespread use as a first-line treatment. However, the growth of this segment is slowing as newer drug classes gain prominence. Sulfonylureas and Meglitinides are showing lower growth due to their associated side effects. Oral combination therapies are experiencing moderate growth due to their combined effectiveness.
Non-Insulin Injectable drugs: GLP-1 receptor agonists and DPP-4 inhibitors have demonstrated strong growth due to their efficacy in glycemic control and weight management. The market for SGLT-2 inhibitors is also expanding significantly given their cardiovascular benefits.
Insulins: The market for basal and long-acting insulins dominates the insulin segment, followed by bolus/fast-acting and biosimilar insulins. The biosimilar market is expected to experience substantial growth driven by cost-effectiveness and regulatory approvals.
Key Drivers:
- High prevalence of type 2 diabetes in the UK.
- Aging population leading to increased diabetes incidence.
- Growing awareness about the long-term complications of diabetes.
- Favorable reimbursement policies.
- Increasing healthcare expenditure in the UK.
Diabetes Drugs Market in United Kingdom Product Developments
Recent years have witnessed significant innovation in diabetes drugs, including the development of novel GLP-1 receptor agonists, SGLT-2 inhibitors, and advanced insulin analogs. These newer agents have demonstrated superior efficacy in glycemic control, cardiovascular risk reduction, and weight management compared to older generations of drugs. The market is also witnessing the increasing adoption of biosimilars, driven by cost savings and expanding regulatory approvals. These advancements are reshaping the treatment landscape for diabetes in the UK, offering patients more targeted and effective treatment options.
Key Drivers of Diabetes Drugs Market in United Kingdom Growth
The UK diabetes drug market's growth is propelled by several interconnected factors. Firstly, the rising prevalence of type 2 diabetes, fueled by lifestyle factors and an aging population, is a significant driver. Secondly, continuous technological advancements lead to newer drug classes offering improved efficacy and safety profiles, such as GLP-1 receptor agonists and SGLT-2 inhibitors. Thirdly, favorable reimbursement policies and increasing healthcare spending provide support for broader access to these medications.
Challenges in the Diabetes Drugs Market in United Kingdom Market
Several challenges hinder the UK diabetes drugs market's growth. Regulatory hurdles, including rigorous approval processes and price negotiations with NICE, can delay market entry for innovative drugs. Supply chain disruptions and increasing manufacturing costs can impact drug availability and affordability. Moreover, intense competition among established and emerging players creates price pressures and impacts profitability. The high cost of some newer therapies presents an accessibility barrier, even with reimbursement, particularly for vulnerable patient groups. For example, the cost of xx per year for some newer GLP-1 agonists presents a hurdle despite NICE guidelines.
Emerging Opportunities in Diabetes Drugs Market in United Kingdom
The UK diabetes drugs market presents substantial long-term opportunities. The continued development of innovative therapies, such as dual-incretin agonists and next-generation insulins, holds significant promise. Strategic partnerships between pharmaceutical companies and technology providers can facilitate personalized medicine approaches, improving treatment outcomes. Market expansion through improved patient education and outreach programs may also enhance accessibility.
Leading Players in the Diabetes Drugs Market in United Kingdom Sector
- Pfizer
- Takeda
- Other
- Janssen Pharmaceuticals
- Eli Lilly
- Novartis
- Merck and Co
- AstraZeneca
- Sanofi Aventis
- Bristol Myers Squibb
- Novo Nordisk A/S
- Boehringer Ingelheim
- Sanofi Aventis
- Astellas
Key Milestones in Diabetes Drugs Market in United Kingdom Industry
- September 2023: Lilly's Mounjaro receives UK regulatory approval, with NICE projecting positive outcomes for approximately 180,000 individuals. This marks a significant expansion of treatment options for diabetes.
- March 2022: Eli Lilly and Boehringer Ingelheim secure EU approval for Jardiance (empagliflozin) to treat heart failure, expanding its use beyond previous US label expansion. This highlights the growing importance of cardiovascular benefits in diabetes management.
Strategic Outlook for Diabetes Drugs Market in United Kingdom Market
The UK diabetes drugs market is poised for sustained growth, driven by the increasing prevalence of diabetes, the emergence of innovative therapies, and expanding access to advanced treatments. Strategic opportunities exist for companies to focus on developing personalized medicine approaches, strengthening their distribution networks, and actively engaging in partnerships to accelerate market penetration. Companies concentrating on cost-effective treatment solutions for vulnerable populations are likely to capitalize on the demand from this growing patient segment. The long-term outlook for the market is positive, with significant potential for further expansion.
Diabetes Drugs Market in United Kingdom Segmentation
-
1. Insulins
- 1.1. Basal or Long Acting Insulins
- 1.2. Bolus or Fast Acting Insulins
- 1.3. Traditional Human Insulins
- 1.4. Biosimilar Insulins
-
2. Oral Anti-diabetic drugs
- 2.1. Biguanides
- 2.2. Alpha-Glucosidase Inhibitors
- 2.3. Dopamine D2 receptor agonist
- 2.4. SGLT-2 inhibitors
- 2.5. DPP-4 inhibitors
- 2.6. Sulfonylureas
- 2.7. Meglitinides
-
3. Non-Insulin Injectable drugs
- 3.1. GLP-1 receptor agonists
- 3.2. Amylin Analogue
- 3.3. Combination drugs
Diabetes Drugs Market in United Kingdom Segmentation By Geography
- 1. United Kingdom

Diabetes Drugs Market in United Kingdom REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.05% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; The Rise in Global Prevalence of Cases of Obesity due to Modern Sedentary Lifestyles; Rise in Awareness and Disposable Income in Developed Economies
- 3.3. Market Restrains
- 3.3.1 ; Highly Cost of Branded Products in Emerging Countries; Severe Adverse Associated with Medication Including Seizures
- 3.3.2 Suicidal Attempts and Even Death; Adoption of Traditional Yoga and Herbal Products
- 3.4. Market Trends
- 3.4.1. The oral anti-diabetic drugs segment holds the highest market share in the United Kingdom Diabetes Drugs Market in the current year
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Insulins
- 5.1.1. Basal or Long Acting Insulins
- 5.1.2. Bolus or Fast Acting Insulins
- 5.1.3. Traditional Human Insulins
- 5.1.4. Biosimilar Insulins
- 5.2. Market Analysis, Insights and Forecast - by Oral Anti-diabetic drugs
- 5.2.1. Biguanides
- 5.2.2. Alpha-Glucosidase Inhibitors
- 5.2.3. Dopamine D2 receptor agonist
- 5.2.4. SGLT-2 inhibitors
- 5.2.5. DPP-4 inhibitors
- 5.2.6. Sulfonylureas
- 5.2.7. Meglitinides
- 5.3. Market Analysis, Insights and Forecast - by Non-Insulin Injectable drugs
- 5.3.1. GLP-1 receptor agonists
- 5.3.2. Amylin Analogue
- 5.3.3. Combination drugs
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United Kingdom
- 5.1. Market Analysis, Insights and Forecast - by Insulins
- 6. Saudi Arabia Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Iran Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Egypt Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Oman Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. South Africa Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Rest of Middle East and Africa Diabetes Drugs Market in United Kingdom Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Pfizer
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Takeda
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Other
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Janssen Pharmaceuticals
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Eli Lilly
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Novartis
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Merck and Co
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 AstraZeneca
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Sanofi Aventis
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Bristol Myers Squibb
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Novo Nordisk A/S
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Boehringer Ingelheim
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.13 Sanofi Aventis
- 12.2.13.1. Overview
- 12.2.13.2. Products
- 12.2.13.3. SWOT Analysis
- 12.2.13.4. Recent Developments
- 12.2.13.5. Financials (Based on Availability)
- 12.2.14 Astellas
- 12.2.14.1. Overview
- 12.2.14.2. Products
- 12.2.14.3. SWOT Analysis
- 12.2.14.4. Recent Developments
- 12.2.14.5. Financials (Based on Availability)
- 12.2.1 Pfizer
List of Figures
- Figure 1: Diabetes Drugs Market in United Kingdom Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Diabetes Drugs Market in United Kingdom Share (%) by Company 2024
List of Tables
- Table 1: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Insulins 2019 & 2032
- Table 3: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Oral Anti-diabetic drugs 2019 & 2032
- Table 4: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Non-Insulin Injectable drugs 2019 & 2032
- Table 5: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Diabetes Drugs Market in United Kingdom Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
- Table 9: Diabetes Drugs Market in United Kingdom Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Diabetes Drugs Market in United Kingdom Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
- Table 13: Diabetes Drugs Market in United Kingdom Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
- Table 15: Diabetes Drugs Market in United Kingdom Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Diabetes Drugs Market in United Kingdom Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Insulins 2019 & 2032
- Table 19: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Oral Anti-diabetic drugs 2019 & 2032
- Table 20: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Non-Insulin Injectable drugs 2019 & 2032
- Table 21: Diabetes Drugs Market in United Kingdom Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Diabetes Drugs Market in United Kingdom?
The projected CAGR is approximately 3.05%.
2. Which companies are prominent players in the Diabetes Drugs Market in United Kingdom?
Key companies in the market include Pfizer, Takeda, Other, Janssen Pharmaceuticals, Eli Lilly, Novartis, Merck and Co, AstraZeneca, Sanofi Aventis, Bristol Myers Squibb, Novo Nordisk A/S, Boehringer Ingelheim, Sanofi Aventis, Astellas.
3. What are the main segments of the Diabetes Drugs Market in United Kingdom?
The market segments include Insulins, Oral Anti-diabetic drugs, Non-Insulin Injectable drugs.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.06 Million as of 2022.
5. What are some drivers contributing to market growth?
; The Rise in Global Prevalence of Cases of Obesity due to Modern Sedentary Lifestyles; Rise in Awareness and Disposable Income in Developed Economies.
6. What are the notable trends driving market growth?
The oral anti-diabetic drugs segment holds the highest market share in the United Kingdom Diabetes Drugs Market in the current year.
7. Are there any restraints impacting market growth?
; Highly Cost of Branded Products in Emerging Countries; Severe Adverse Associated with Medication Including Seizures. Suicidal Attempts and Even Death; Adoption of Traditional Yoga and Herbal Products.
8. Can you provide examples of recent developments in the market?
Septmber 2023: Lilly's diabetes medication Mounjaro has been given the green light by the UK regulatory body. According to the National Institute for Health and Care Excellence (NICE), approximately 180,000 individuals are projected to see positive outcomes from this innovative therapy.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Diabetes Drugs Market in United Kingdom," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Diabetes Drugs Market in United Kingdom report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Diabetes Drugs Market in United Kingdom?
To stay informed about further developments, trends, and reports in the Diabetes Drugs Market in United Kingdom, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence