Key Insights
The African Satellite Imagery Services market is experiencing robust growth, projected to reach a substantial size driven by increasing government investments in infrastructure development, the expanding adoption of precision agriculture techniques, and a rising need for effective environmental monitoring and disaster management solutions across the continent. The market's 9.73% Compound Annual Growth Rate (CAGR) from 2019 to 2024 indicates a significant upward trajectory, poised to continue through 2033. Key market segments include imagery and video analytics, with cloud-based deployment modes gaining traction over on-premise solutions due to scalability and cost-effectiveness. Large enterprises currently dominate the market, but increasing technological accessibility and affordability are driving growth within the SME sector. Verticals like agriculture, insurance, and defense and security are major contributors, leveraging satellite imagery for crop monitoring, risk assessment, and security surveillance respectively. The significant presence of regional space agencies such as the Kenya Space Agency (KSA), the Ethiopian Space Science and Technology Institute (ESSTI), and SANSA (South African National Space Agency) underlines the continent's commitment to developing its indigenous capabilities in this field, further accelerating market expansion.
South Africa, Kenya, and other key African nations are leading the adoption of satellite imagery services, fueled by growing urbanization, infrastructure projects, and the need for real-time data in various sectors. While challenges remain, such as infrastructure limitations and the need for skilled professionals, the overall market outlook is positive. The market is expected to witness considerable growth in the coming years due to rising awareness of the benefits of satellite imagery technology, supportive government policies fostering technological advancement, and an increasing number of private sector players entering the market. The market's expansion will be driven by advancements in analytics, improved data accessibility, and the growing integration of satellite imagery into decision-making processes across multiple sectors.

Africa Satellite Imagery Services Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the rapidly expanding Africa Satellite Imagery Services Market, projecting a significant growth trajectory from 2025 to 2033. It offers invaluable insights for stakeholders, investors, and industry professionals seeking to navigate this dynamic sector. The report covers market dynamics, leading players, segment analysis, and key future trends, providing a 360-degree view of the market landscape. Download now to gain a competitive edge.
Africa Satellite Imagery Services Market Market Dynamics & Concentration
The Africa Satellite Imagery Services Market is experiencing robust growth driven by increasing demand across diverse sectors. Market concentration is moderate, with a few large players like Airbus and Thales competing alongside several regional and specialized providers like GeoTerraImage, Kenya Space Agency (KSA), and SANSA. Innovation is a key driver, with advancements in sensor technology and analytics capabilities continually expanding market applications. Regulatory frameworks, while varied across African nations, are generally supportive of space technology development and data utilization. Product substitutes are limited, given the unique capabilities of satellite imagery for precise geospatial analysis. End-user trends reveal a strong shift towards cloud-based solutions and the adoption of advanced analytics for improved decision-making. Mergers and acquisitions (M&A) activity has been moderate, primarily focused on consolidating smaller players and expanding geographical reach.
- Market Share: Airbus and Thales hold a significant market share, estimated at approximately xx% and xx% respectively in 2025. Regional players such as GeoTerraImage and SANSA hold a combined xx% market share.
- M&A Activity: An estimated xx M&A deals were recorded between 2019 and 2024, with an anticipated increase to xx deals by 2033.
Africa Satellite Imagery Services Market Industry Trends & Analysis
The Africa Satellite Imagery Services Market is projected to witness a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), driven by several key factors. Increased government investment in infrastructure development and national security initiatives is a major catalyst. The rising adoption of precision agriculture techniques, fueled by the need for enhanced crop monitoring and yield optimization, is significantly boosting market demand. Furthermore, the growing need for effective disaster management and environmental monitoring, particularly in regions prone to climate change impacts, is driving significant market growth. Technological disruptions, such as the increasing availability of high-resolution imagery and advanced analytics platforms, are enhancing the capabilities and applications of satellite imagery. Consumer preferences are shifting towards cost-effective, user-friendly, cloud-based solutions that offer real-time data access and analysis. The competitive landscape is characterized by increasing collaboration and partnerships, with both established players and new entrants vying for market share. Market penetration is relatively low, presenting substantial growth opportunities.

Leading Markets & Segments in Africa Satellite Imagery Services Market
The Africa Satellite Imagery Services Market displays notable growth across several regions and segments. While the precise ranking fluctuates, South Africa and Kenya consistently rank amongst the leading nations due to their established space agencies (SANSA and KSA) and robust technological infrastructure. Nigeria, with its substantial investment in space technology through NASRDA, is also a rapidly developing market.
Dominant Segments:
- By Type: Imagery Analytics is the dominant segment due to its wide applicability across various sectors. Video Analytics is demonstrating strong growth, primarily driven by its increasing use in security applications.
- By Deployment Mode: Cloud-based deployment is rapidly gaining popularity due to its scalability, cost-effectiveness, and accessibility.
- By Organization Size: Large Enterprises are the major consumers of satellite imagery services, owing to their higher budgets and greater need for sophisticated geospatial analysis. However, SME adoption is also growing as costs decrease and accessibility improves.
- By Vertical: The Agriculture, Defense & Security, and Environmental Monitoring sectors are major drivers of market growth. Insurance and Engineering & Construction sectors also exhibit significant potential.
Key Drivers:
- South Africa: Strong government support, advanced technological infrastructure, and the presence of SANSA.
- Kenya: Investment in infrastructure development, the presence of KSA, and growing adoption in agriculture.
- Nigeria: Increasing government funding for space technology development through NASRDA and growing demand across various sectors.
Africa Satellite Imagery Services Market Product Developments
Recent product developments focus on enhancing image resolution, improving data analytics capabilities, and expanding the range of applications. The integration of Artificial Intelligence (AI) and Machine Learning (ML) algorithms is enabling automated analysis and extraction of valuable insights from satellite imagery. Cloud-based platforms offer scalable, cost-effective solutions with real-time data access. These advancements cater to the increasing demand for timely, accurate, and actionable information across various industries.
Key Drivers of Africa Satellite Imagery Services Market Growth
Several key factors are accelerating the growth of the African satellite imagery services market. Technological advancements, like improved sensor technology and AI-driven analytics, are enhancing data quality and processing efficiency. Economic growth across various African nations is fueling demand for infrastructure development and resource management solutions. Supportive government policies and increasing investment in space technology are fostering market expansion. For example, initiatives like the African Union's Agenda 2063 prioritize technological advancement and sustainable development, directly benefiting the satellite imagery sector.
Challenges in the Africa Satellite Imagery Services Market Market
Several factors are hindering the market's growth. High initial investment costs for satellite technology and data acquisition can restrict access for smaller businesses. Inadequate infrastructure in some regions limits data transmission and processing capabilities. Data privacy and security concerns may deter adoption in certain sectors. The overall cost of the services limits wide access and adoption, particularly in smaller enterprises.
Emerging Opportunities in Africa Satellite Imagery Services Market
The long-term growth of the Africa Satellite Imagery Services Market is promising. Technological breakthroughs in high-resolution imagery and AI-powered analytics are unlocking new applications. Strategic partnerships between international and local players are fostering market expansion and technology transfer. Government initiatives to promote space technology development are creating a favorable regulatory environment.
Leading Players in the Africa Satellite Imagery Services Market Sector
- GeoTerraImage
- Airbus
- Kenya Space Agency (KSA)
- Thales
- Ethiopian Space Science and Technology Institute (ESSTI)
- Astrofica
- NASRDA (National Space Research and Development Agency)
- GeoApps Plus
- SANSA (South African National Space Agency)
Key Milestones in Africa Satellite Imagery Services Market Industry
- September 2023: European Space Imaging (EUSI) partners with Umbra, providing access to high-resolution optical and SAR imagery across Europe and North Africa. This significantly enhances the availability of superior data for various applications, potentially increasing market competitiveness and driving adoption.
Strategic Outlook for Africa Satellite Imagery Services Market Market
The future of the Africa Satellite Imagery Services Market is bright. The increasing demand for geospatial data across various sectors, coupled with ongoing technological advancements and supportive government policies, will drive substantial market growth. Strategic partnerships and investments in infrastructure will play a crucial role in unlocking the market's full potential. The market is expected to experience significant expansion in the next decade, driven by both government and private sector initiatives.
Africa Satellite Imagery Services Market Segmentation
-
1. Type
- 1.1. Imagery Analytics
- 1.2. Video Analytics
-
2. Deployment Mode
- 2.1. On Premise
- 2.2. Cloud
-
3. Organization Size
- 3.1. SMEs
- 3.2. Large Enterprises
-
4. Vericals
- 4.1. Insurance
- 4.2. Agriculture
- 4.3. Defense and Security
- 4.4. Environmental Monitoring
- 4.5. Engineeting & Construction
- 4.6. Government
- 4.7. Others
Africa Satellite Imagery Services Market Segmentation By Geography
-
1. Africa
- 1.1. Nigeria
- 1.2. South Africa
- 1.3. Egypt
- 1.4. Kenya
- 1.5. Ethiopia
- 1.6. Morocco
- 1.7. Ghana
- 1.8. Algeria
- 1.9. Tanzania
- 1.10. Ivory Coast

Africa Satellite Imagery Services Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.73% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Strategic Government Initiatives and Substantial Investments to Drive the Market Growth; Adoption of Big Data and Imagery Analytics
- 3.3. Market Restrains
- 3.3.1. Accessibility and Affordability might restrain the Market Growth; High-resolution Images Offered by Other Imaging Technologie
- 3.4. Market Trends
- 3.4.1. Natural Resource Management to Hold a Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Imagery Analytics
- 5.1.2. Video Analytics
- 5.2. Market Analysis, Insights and Forecast - by Deployment Mode
- 5.2.1. On Premise
- 5.2.2. Cloud
- 5.3. Market Analysis, Insights and Forecast - by Organization Size
- 5.3.1. SMEs
- 5.3.2. Large Enterprises
- 5.4. Market Analysis, Insights and Forecast - by Vericals
- 5.4.1. Insurance
- 5.4.2. Agriculture
- 5.4.3. Defense and Security
- 5.4.4. Environmental Monitoring
- 5.4.5. Engineeting & Construction
- 5.4.6. Government
- 5.4.7. Others
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. Africa
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. South Africa Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 7. Sudan Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 8. Uganda Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 10. Kenya Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa Africa Satellite Imagery Services Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 GeoTerraImage
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Airbus
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Kenya Space Agency(KSA)
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Thales
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Ethiopian Space Science and Technology Institute (ESSTI)
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Astrofica
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 NASRDA (National Space Research and Development Agency)
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 GeoApps Plus
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 SANSA (South African National Space Agency)
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.1 GeoTerraImage
List of Figures
- Figure 1: Africa Satellite Imagery Services Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Africa Satellite Imagery Services Market Share (%) by Company 2024
List of Tables
- Table 1: Africa Satellite Imagery Services Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: Africa Satellite Imagery Services Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 5: Africa Satellite Imagery Services Market Revenue Million Forecast, by Deployment Mode 2019 & 2032
- Table 6: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Deployment Mode 2019 & 2032
- Table 7: Africa Satellite Imagery Services Market Revenue Million Forecast, by Organization Size 2019 & 2032
- Table 8: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Organization Size 2019 & 2032
- Table 9: Africa Satellite Imagery Services Market Revenue Million Forecast, by Vericals 2019 & 2032
- Table 10: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Vericals 2019 & 2032
- Table 11: Africa Satellite Imagery Services Market Revenue Million Forecast, by Region 2019 & 2032
- Table 12: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 13: Africa Satellite Imagery Services Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 15: South Africa Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: South Africa Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Sudan Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Sudan Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Uganda Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Uganda Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Tanzania Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Tanzania Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: Kenya Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Kenya Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 25: Rest of Africa Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Africa Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 27: Africa Satellite Imagery Services Market Revenue Million Forecast, by Type 2019 & 2032
- Table 28: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 29: Africa Satellite Imagery Services Market Revenue Million Forecast, by Deployment Mode 2019 & 2032
- Table 30: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Deployment Mode 2019 & 2032
- Table 31: Africa Satellite Imagery Services Market Revenue Million Forecast, by Organization Size 2019 & 2032
- Table 32: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Organization Size 2019 & 2032
- Table 33: Africa Satellite Imagery Services Market Revenue Million Forecast, by Vericals 2019 & 2032
- Table 34: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Vericals 2019 & 2032
- Table 35: Africa Satellite Imagery Services Market Revenue Million Forecast, by Country 2019 & 2032
- Table 36: Africa Satellite Imagery Services Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 37: Nigeria Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Nigeria Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 39: South Africa Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: South Africa Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 41: Egypt Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Egypt Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 43: Kenya Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Kenya Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 45: Ethiopia Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Ethiopia Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 47: Morocco Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Morocco Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 49: Ghana Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Ghana Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 51: Algeria Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Algeria Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 53: Tanzania Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Tanzania Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 55: Ivory Coast Africa Satellite Imagery Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 56: Ivory Coast Africa Satellite Imagery Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Africa Satellite Imagery Services Market?
The projected CAGR is approximately 9.73%.
2. Which companies are prominent players in the Africa Satellite Imagery Services Market?
Key companies in the market include GeoTerraImage, Airbus, Kenya Space Agency(KSA), Thales, Ethiopian Space Science and Technology Institute (ESSTI), Astrofica, NASRDA (National Space Research and Development Agency), GeoApps Plus, SANSA (South African National Space Agency).
3. What are the main segments of the Africa Satellite Imagery Services Market?
The market segments include Type, Deployment Mode, Organization Size, Vericals.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Strategic Government Initiatives and Substantial Investments to Drive the Market Growth; Adoption of Big Data and Imagery Analytics.
6. What are the notable trends driving market growth?
Natural Resource Management to Hold a Significant Market Share.
7. Are there any restraints impacting market growth?
Accessibility and Affordability might restrain the Market Growth; High-resolution Images Offered by Other Imaging Technologie.
8. Can you provide examples of recent developments in the market?
September 2023: European Space Imaging (EUSI), a leading provider of Very High-Resolution (VHR) optical satellite imagery, is excited to announce its strategic partnership with Umbra. This collaboration enables EUSI's customers to effortlessly procure Umbra's top-tier Synthetic Aperture Radar (SAR) data directly through EUSI's platform. This partnership is a game-changer for remote sensing data users across Europe and North Africa, as it grants them access to the world's most exceptional space-based optical and SAR imagery, all from a single, local source. These images boast impressive resolutions of 30 and 25 centimeters, respectively.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Africa Satellite Imagery Services Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Africa Satellite Imagery Services Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Africa Satellite Imagery Services Market?
To stay informed about further developments, trends, and reports in the Africa Satellite Imagery Services Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence