Key Insights
The India B2B events market, valued at $534.70 million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 11.72% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing adoption of innovative event formats, including hybrid and virtual events, caters to diverse business needs and expands reach beyond geographical limitations. Secondly, the burgeoning sectors like BFSI (Banking, Financial Services, and Insurance), FMCG (Fast-Moving Consumer Goods), and technology are actively leveraging B2B events for networking, lead generation, and brand building, significantly boosting market demand. Furthermore, a growing preference for experiential marketing strategies, where brands engage directly with their target audience, is propelling the growth of this market segment. Government initiatives promoting ease of doing business and infrastructure development also contribute positively. Competition among event management companies is high, fostering innovation and improved service offerings.
However, challenges remain. Economic fluctuations can impact corporate spending on events, and the increasing cost of venue rentals and logistics can pose a restraint to growth. The market segmentation reveals a strong presence of physical events, although virtual events are rapidly gaining traction. Across end-user verticals, BFSI, FMCG, and the technology sector are major contributors, while regional disparities exist, with North and West India likely exhibiting faster growth due to higher economic activity. Companies like Sapphire Connect, Mantra, and Wizcraft Entertainment Agency are key players, showcasing a mix of established players and emerging firms vying for market share. The forecast period (2025-2033) suggests a significant expansion of the market, with continued growth across various segments and regions, especially driven by technological advancements and changing business strategies.

India B2B Events Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the burgeoning India B2B events market, offering invaluable insights for industry stakeholders, investors, and strategic planners. Covering the period 2019-2033, with a focus on 2025, this report unveils the market's dynamics, key players, emerging trends, and future growth potential. The market is segmented by platform (physical and virtual events), end-user verticals (Food and Beverage, PSU, Luxury, BFSI, FMCG, Retail, Healthcare, Automotive, and Others), and region (North, East, West, South). The report projects a xx Million market size by 2033, driven by robust economic growth and technological advancements.
India B2B Events Market Market Dynamics & Concentration
The India B2B events market is characterized by a moderately concentrated landscape, with a few major players holding significant market share. Sapphire Connect, Mantra, Seventy EMG, and Wizcraft Entertainment Agency Pvt Ltd are some of the leading players, each contributing significantly to the overall market volume. However, the market also exhibits a considerable presence of smaller and mid-sized players, leading to competitive dynamics. The market share of the top 5 players is estimated at xx%, indicating a moderately competitive market structure.
Market Concentration Drivers:
- Consolidation through M&A: The number of M&A deals in the sector has been increasing, particularly in the past five years, with an estimated xx deals occurring during the historical period (2019-2024). These deals signify a push toward consolidation and expansion of market power.
- Technological Innovation: The integration of technology into event planning and execution is a major driver, prompting the adoption of virtual and hybrid event formats, increasing efficiency, and expanding market reach.
- Regulatory Framework: The government's focus on promoting "Make in India" and initiatives to bolster the event management sector contributes to a positive regulatory environment.
- End-User Trends: A notable increase in the demand for specialized and niche B2B events catering to specific industries has shaped the market landscape.
- Product Substitutes: The rise of online webinars and virtual conferences presents a notable substitute to traditional physical events, creating opportunities for innovation and diversification.
India B2B Events Market Industry Trends & Analysis
The India B2B events market is witnessing robust growth, driven by several key factors. The CAGR during the historical period (2019-2024) is estimated at xx%, demonstrating a positive market trajectory. This growth is largely attributable to rising disposable incomes, increased corporate spending on events, and a favorable business environment. The market penetration of B2B events in various sectors is steadily increasing, with the xx sector showing the fastest rate of adoption.
Technological Disruptions: The adoption of virtual and hybrid event platforms has profoundly reshaped the sector, expanding the market reach and lowering operational costs. This shift towards virtual events has significantly accelerated post-pandemic and showcases an increasing preference for hybrid models allowing broader accessibility.
Consumer Preferences: There's a growing demand for immersive and interactive experiences, pushing event organizers to innovate and improve their offerings. The industry is responding by focusing on personalization, gamification, and the integration of data analytics to deliver enhanced attendee engagement and satisfaction.
Competitive Dynamics: The market's competitive intensity is moderate, with several major players vying for market share. However, the increasing adoption of technological innovations and the emergence of niche players are fostering competition, driving overall sector progress.

Leading Markets & Segments in India B2B Events Market
The North region holds the largest market share in the India B2B events market due to its well-established infrastructure, robust business environment, and large concentration of major industries. The Food and Beverage and BFSI sectors are among the most prominent end-user verticals, while physical events continue to dominate the platform segment in terms of volume and revenue.
Key Drivers:
- Economic Policies: Government initiatives to support infrastructure development and attract foreign investment significantly impact the market's growth.
- Infrastructure: A well-developed infrastructure, especially in major cities, facilitates ease of conducting large-scale events.
- Regional Economic Activity: High economic activity in certain regions drives demand for B2B events.
Dominance Analysis:
The North region's dominance stems from its strategic location, access to transportation hubs, and proximity to key industrial clusters. The Food and Beverage sector’s leading position is due to a surge in the popularity of food processing and related industries. The BFSI sector's significance stems from financial institutions' growing investments in promotional and networking events. The preference for physical events, despite the rise of virtual alternatives, remains strong due to the importance of networking, face-to-face interactions, and tangible experience.
India B2B Events Market Product Developments
Recent product developments in the India B2B events market have focused on incorporating advanced technologies to enhance attendee engagement and streamline operations. This includes the integration of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) into events. These advancements offer enhanced data analytics capabilities, increased personalized experiences, and ultimately drive higher ROI for event organizers and attendees. The focus is on creating seamless, multi-platform experiences that merge the best of physical and virtual formats.
Key Drivers of India B2B Events Market Growth
The growth of the India B2B events market is propelled by several key factors:
- Technological advancements: The integration of virtual and hybrid event formats has expanded reach and efficiency.
- Economic growth: Increased disposable incomes and corporate spending fuel demand for high-quality events.
- Government support: Initiatives to boost infrastructure development and attract foreign investment create a favorable environment.
- Growing business opportunities: Expansion in sectors like Food & Beverage, BFSI, and Retail significantly boosts the need for B2B events.
Challenges in the India B2B Events Market Market
The India B2B events market faces certain challenges:
- Infrastructure limitations: Lack of adequate infrastructure in certain regions can hinder event organization.
- Competitive pressures: A growing number of players and alternative event formats increase competition.
- Regulatory hurdles: Navigating regulatory requirements can be complex for event organizers.
- Economic uncertainties: Fluctuations in economic conditions can impact corporate spending on events.
Emerging Opportunities in India B2B Events Market
The India B2B events market presents significant long-term growth opportunities:
- Technological breakthroughs: Emerging technologies like AI, VR/AR, and blockchain will continue to enhance event experiences and efficiency.
- Strategic partnerships: Collaborations between event organizers, technology providers, and industry associations can drive market expansion.
- Market expansion: Exploring new event formats and targeting niche segments present growth potential. The increasing popularity of hybrid events provides a significant opportunity.
Leading Players in the India B2B Events Market Sector
- Sapphire Connect
- Mantra
- Seventy EMG
- Boi Media & Entertainment Pvt Ltd
- Rx India
- TechnologyCounter
- CAB
- Hexagon Events Private Limited
- Wizcraft Entertainment Agency Pvt Lt
- Neoniche Integrated Solutions Pvt Ltd
- Craftworld Events Management Company
- Seventy Seven Entertainment Pvt Ltd
- Experiential Marketing Solutions Pvt Ltd (Collective Heads)
- Toast
- Blackboard Communications
- Laqshya Group (Event Capital)
- XP&D (XP and Land)
Key Milestones in India B2B Events Market Industry
- March 2024: Bharat Tex 2024, a massive textile event in New Delhi, showcased India's end-to-end textile capabilities, attracting 100,000 visitors and 3,500 exhibitors. This demonstrates the growing scale of industry-specific B2B events in India.
- November 2023: A mega B2B food event in Delhi attracted significant participation from domestic and international stakeholders, highlighting India's growing importance in the global food processing sector. The event's size and international reach underscore the market's potential.
Strategic Outlook for India B2B Events Market Market
The India B2B events market is poised for sustained growth, driven by ongoing technological innovation, economic expansion, and a supportive regulatory environment. Strategic opportunities lie in adopting hybrid event models, leveraging data analytics for improved event management, and fostering partnerships to broaden market reach. The focus on niche markets and the expansion of virtual event capabilities will be key growth accelerators in the years to come.
India B2B Events Market Segmentation
-
1. Platform
- 1.1. Physical Events
- 1.2. Virtual Events
-
2. End-user Verticals
- 2.1. Food and Beverage
- 2.2. PSU
- 2.3. Luxury
- 2.4. BFSI
- 2.5. FMCG
- 2.6. Retail
- 2.7. Healthcare
- 2.8. Automotive
- 2.9. Other End-user Verticals
India B2B Events Market Segmentation By Geography
- 1. India

India B2B Events Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 11.72% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Mobile e-commerce to be the fastest-growing retailing channel due to proliferation of mobile apps and convenience; Retailers develop mobile-friendly strategies to attract young and tech-savvy consumers
- 3.3. Market Restrains
- 3.3.1. ; Lack of Awareness Among Government Organizations About New Technologies
- 3.4. Market Trends
- 3.4.1. Retail Sector to be the Largest End User
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India B2B Events Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Platform
- 5.1.1. Physical Events
- 5.1.2. Virtual Events
- 5.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 5.2.1. Food and Beverage
- 5.2.2. PSU
- 5.2.3. Luxury
- 5.2.4. BFSI
- 5.2.5. FMCG
- 5.2.6. Retail
- 5.2.7. Healthcare
- 5.2.8. Automotive
- 5.2.9. Other End-user Verticals
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. India
- 5.1. Market Analysis, Insights and Forecast - by Platform
- 6. North India India B2B Events Market Analysis, Insights and Forecast, 2019-2031
- 7. South India India B2B Events Market Analysis, Insights and Forecast, 2019-2031
- 8. East India India B2B Events Market Analysis, Insights and Forecast, 2019-2031
- 9. West India India B2B Events Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Sapphire Connect
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Mantra
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Seventy EMG
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Boi Media & Entertainment Pvt Ltd
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Rx India
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 TechnologyCounter
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 CAB
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Hexagon Events Private Limited
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Wizcraft Entertainment Agency Pvt Lt
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Neoniche Integrated Solutions Pvt Ltd
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 CraftworldEvents Management Company
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Seventy Seven Entertainment Pvt Ltd
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Experential Marketing Solutions Pvt Ltd (Collective Heads)
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 Toast
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Blackboard Communications
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.16 Laqshya Group(Event Capital)
- 10.2.16.1. Overview
- 10.2.16.2. Products
- 10.2.16.3. SWOT Analysis
- 10.2.16.4. Recent Developments
- 10.2.16.5. Financials (Based on Availability)
- 10.2.17 XP&D (XP and Land)
- 10.2.17.1. Overview
- 10.2.17.2. Products
- 10.2.17.3. SWOT Analysis
- 10.2.17.4. Recent Developments
- 10.2.17.5. Financials (Based on Availability)
- 10.2.1 Sapphire Connect
List of Figures
- Figure 1: India B2B Events Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: India B2B Events Market Share (%) by Company 2024
List of Tables
- Table 1: India B2B Events Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: India B2B Events Market Revenue Million Forecast, by Platform 2019 & 2032
- Table 3: India B2B Events Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 4: India B2B Events Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: India B2B Events Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: North India India B2B Events Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: South India India B2B Events Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: East India India B2B Events Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: West India India B2B Events Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: India B2B Events Market Revenue Million Forecast, by Platform 2019 & 2032
- Table 11: India B2B Events Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 12: India B2B Events Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India B2B Events Market?
The projected CAGR is approximately 11.72%.
2. Which companies are prominent players in the India B2B Events Market?
Key companies in the market include Sapphire Connect, Mantra, Seventy EMG, Boi Media & Entertainment Pvt Ltd, Rx India, TechnologyCounter, CAB, Hexagon Events Private Limited, Wizcraft Entertainment Agency Pvt Lt, Neoniche Integrated Solutions Pvt Ltd, CraftworldEvents Management Company, Seventy Seven Entertainment Pvt Ltd, Experential Marketing Solutions Pvt Ltd (Collective Heads), Toast, Blackboard Communications, Laqshya Group(Event Capital), XP&D (XP and Land).
3. What are the main segments of the India B2B Events Market?
The market segments include Platform, End-user Verticals.
4. Can you provide details about the market size?
The market size is estimated to be USD 534.70 Million as of 2022.
5. What are some drivers contributing to market growth?
Mobile e-commerce to be the fastest-growing retailing channel due to proliferation of mobile apps and convenience; Retailers develop mobile-friendly strategies to attract young and tech-savvy consumers.
6. What are the notable trends driving market growth?
Retail Sector to be the Largest End User.
7. Are there any restraints impacting market growth?
; Lack of Awareness Among Government Organizations About New Technologies.
8. Can you provide examples of recent developments in the market?
In March 2024, by bringing together 3,500 exhibitors from across the entire value chain under one roof for the first time, the theme of Bharat Tex 2024 emphasized India’s capability to provide end-to-end textile solutions. Spread across nearly two million square feet and attracting 100,000 visitors, this huge event, staged in New Delhi, was organized by a consortium of 11 textile export promotion councils and sponsored by the country’s Ministry of Textile.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India B2B Events Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India B2B Events Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India B2B Events Market?
To stay informed about further developments, trends, and reports in the India B2B Events Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence