Non-Basmati Rice Market Report Probes the XXX Million Size, Share, Growth Report and Future Analysis by 2033

Key Insights

The global non-basmati rice market, valued at approximately $XX million in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 4.12% from 2025 to 2033. This growth is fueled by several key drivers. Rising global populations, particularly in developing economies, are increasing demand for affordable and staple foods like rice. Changing dietary habits and increased awareness of brown rice's nutritional benefits are also contributing to market expansion. Furthermore, the growth of the food processing and packaged food industries creates opportunities for non-basmati rice in various ready-to-eat meals and convenience foods. The market is segmented by kernel size (long, medium, short grain), distribution channel (supermarkets, convenience stores, online retail), and type (brown, white rice). While the online retail channel is experiencing rapid growth, supermarkets and hypermarkets continue to dominate market share due to established distribution networks and consumer familiarity. The preference for white rice remains prevalent, but the health-conscious consumer base is driving increasing demand for brown rice, representing a significant market opportunity. Geographic distribution shows strong demand across Asia Pacific, followed by North America and Europe, with emerging markets in South America and the Middle East & Africa demonstrating potential for future growth. However, fluctuating rice prices, influenced by weather patterns and global trade policies, pose a significant restraint on market growth. Competition among established players like CJ CheiljedangCorp, Amira Nature Foods Ltd, and others also influences market dynamics.

The forecast period (2025-2033) anticipates a continued upward trajectory, driven by factors mentioned above. However, the market faces potential challenges including climate change impacting rice yields and increasing input costs (fertilizers, labor). Successful players will need to adapt to evolving consumer preferences, explore innovative product offerings (e.g., fortified rice, functional rice), and leverage effective supply chain management to mitigate risks and ensure cost-effectiveness. Expansion into emerging markets through strategic partnerships and investment in local infrastructure will be crucial for long-term success within the non-basmati rice market. The competitive landscape necessitates strategic brand building, focused marketing efforts, and the ability to respond quickly to changing consumer demand and market trends.

Unlock the Potential of the Non-Basmati Rice Market: A Comprehensive Report (2019-2033)

This in-depth report provides a comprehensive analysis of the Non-Basmati Rice Market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with a focus on 2025, this report delves into market dynamics, trends, leading players, and future opportunities within this dynamic sector. Expect detailed segmentation by kernel size (long, medium, short grain), distribution channel (supermarkets, convenience stores, online retail), and type (brown, white rice). The report also includes a detailed analysis of key industry developments and strategic imperatives for long-term success.

Non-Basmati Rice Market Market Dynamics & Concentration

The non-basmati rice market presents a dynamic competitive landscape shaped by several key factors. Market concentration is moderate, with several major players holding significant shares. However, a vibrant ecosystem of smaller regional producers and emerging brands contributes to a highly competitive environment. This section delves into the forces influencing market structure, innovation, and regulatory shifts, analyzing their impact on market share distribution and overall growth.

While precise market share data for 2024 remains unavailable (xx) for many players, key participants include:

• CJ Cheiljedang Corp: xx%
• Amira Nature Foods Ltd: xx%
• Ebro Foods S.A.: xx%
• Mars Incorporated (Uncle Ben's): xx%
• Other players: xx%

Innovation within the sector is driven by consumer demand for healthier, convenient, and sustainably sourced products. This includes a growing preference for functional rice varieties with added nutrients and enhanced flavor profiles. Regional regulatory frameworks significantly impact production methods, labeling requirements, and trade practices, creating varying market conditions across geographical areas. Competition from alternative grains and processed foods also influences overall market demand. Mergers and acquisitions (M&A) activity, such as the acquisition of InHarvest by Ebro Foods, play a pivotal role in market consolidation and the evolution of the competitive landscape. An estimated xx M&A deals occurred within the period 2019-2024, further shaping the market structure.

Non-Basmati Rice Market Industry Trends & Analysis

This section provides a detailed examination of the key trends shaping the non-basmati rice market, including growth drivers, technological advancements, shifting consumer preferences, and intense competitive dynamics. The analysis encompasses market growth rates, penetration levels, and other relevant metrics.

The global non-basmati rice market is experiencing a steady growth trajectory, driven by increasing global population and rising consumer demand for rice as a staple food. The CAGR (Compound Annual Growth Rate) for the period 2019-2024 was estimated at xx%, and is projected to be xx% from 2025 to 2033. This growth is influenced by factors such as increasing disposable incomes, urbanization, and changing dietary habits. Technological advancements in rice cultivation and processing are contributing to improved yields and product quality. Consumer preferences are evolving towards healthier options, such as brown rice and organic rice, leading to increased demand for these segments. However, the market faces challenges such as fluctuating commodity prices and intense competition among players. Market penetration across various segments varies significantly by region and consumer preferences; for instance, the penetration of organic non-basmati rice remains relatively low compared to conventional varieties.

Leading Markets & Segments in Non-Basmati Rice Market

This section identifies the dominant regions, countries, and market segments within the non-basmati rice market. The analysis considers key drivers such as economic policies, infrastructure development, and consumer preferences in each region. The analysis considers segmentation by kernel size, distribution channel and type.

• By Kernel Size: Long grain rice consistently holds the largest market share, owing to its versatility and widespread acceptance across diverse cuisines. Medium and short grain rice segments demonstrate steady growth, particularly in specific geographic regions and within specialized culinary applications.

• By Distribution Channel: Supermarkets/Hypermarkets constitute the dominant distribution channel, given their extensive reach and established supply chains. Online retail channels exhibit significant growth potential, driven by increasing e-commerce adoption and convenience. Convenience stores and other distribution channels represent niche segments.

• By Type: White rice commands the largest market share due to its affordability and widespread availability. However, brown rice is experiencing rapid growth, fueled by rising health consciousness among consumers.

Dominance Analysis: The Asia-Pacific region is currently the dominant market for non-basmati rice, driven by high population density, established rice cultivation practices, and substantial consumer demand. North America and Europe are also significant markets, exhibiting growth propelled by ethnic diversity and increasing popularity of Asian-inspired cuisine. Key drivers across regions include favourable economic policies promoting agricultural development, investments in infrastructure improvements, and robust cold chain networks enhancing product quality and shelf-life.

Non-Basmati Rice Market Product Developments

Recent product innovations highlight a strong focus on meeting evolving consumer needs. This includes the development of functional rice varieties enriched with vitamins, minerals, or other beneficial compounds, catering to health-conscious consumers. Convenience is another key driver, with the introduction of pre-cooked pouches, ready-to-eat meals, and other time-saving formats. Sustainability initiatives are also prominent, with companies increasingly adopting eco-friendly packaging solutions to minimize environmental impact. Technological advancements are further enhancing the industry, leading to higher-yield rice varieties, improved processing techniques, and superior quality control. These combined efforts are crucial for delivering premium rice products that meet the demand for distinct flavors and enhanced nutritional value.

Key Drivers of Non-Basmati Rice Market Growth

The non-basmati rice market growth is fueled by several key factors:

• Rising Disposable Incomes: Increased purchasing power in developing economies boosts demand for staple foods like rice.
• Health & Wellness Trends: Growing preference for nutritious food options drives demand for brown and organic rice.
• Technological Advancements: Improved cultivation techniques and processing technologies enhance yields and quality.
• Government Support: Favorable agricultural policies and infrastructure investments facilitate market expansion.

Challenges in the Non-Basmati Rice Market Market

The non-basmati rice market faces several challenges:

• Fluctuating Commodity Prices: Volatile raw material costs impact profitability for producers and retailers.
• Supply Chain Disruptions: Global events and logistical hurdles can cause supply chain disruptions.
• Intense Competition: The market's competitive landscape presents significant challenges for smaller players. Estimated impact on market growth: xx%.
• Climate Change: Adverse weather patterns can negatively affect rice yields and quality, potentially increasing prices.

Emerging Opportunities in Non-Basmati Rice Market

Significant growth opportunities exist for companies willing to capitalize on emerging trends. The increasing popularity of organic and functional rice varieties presents a substantial market for producers who cater to health-conscious consumers. Strategic partnerships and collaborations between producers and retailers are vital for expanding market reach and accessing new customer segments. Technological advancements, such as precision agriculture and automation, promise enhanced efficiency and sustainability throughout the supply chain. Exploring new and untapped markets in various regions worldwide presents considerable growth potential. Finally, the development of innovative product formats, like ready-to-eat meals and convenient packaging options, will continue to broaden the appeal of non-basmati rice to busy consumers.

Leading Players in the Non-Basmati Rice Market Sector

• CJ Cheiljedang Corp
• Amira Nature Foods Ltd
• Augason Farms
• Sri Sai Nath Industries Private Limited
• GRM
• JFC International Inc
• Ebro Foods S.A
• Shriram Food Industry Pvt Ltd
• Mars Incorporated (Uncle Ben's)
• Lundberg

Key Milestones in Non-Basmati Rice Market Industry

• 2020 (Month unavailable): The state of Tripura in India launched bamboo rice, marking a significant step towards diversification and sustainable rice production.
• 2022 (Month unavailable): IBIS rice partnered with UK retailers (Planet Organic and Fodabox) to launch organic jasmine rice, expanding its market reach within the growing organic food sector.
• 2022 (Month unavailable): Riviana Foods Inc. (Ebro Foods subsidiary) acquired InHarvest Inc. for approximately $48.75 Million, demonstrating strategic consolidation within the industry.

Strategic Outlook for Non-Basmati Rice Market Market

The non-basmati rice market is poised for continued growth, driven by factors such as a rising global population, increasing health awareness, and ongoing technological advancements. Companies that prioritize sustainable practices and invest in innovative product development, particularly in functional and organic rice varieties, are best positioned for success. Strategic partnerships and expansion into new and emerging markets will be critical for shaping the future competitive landscape. A key focus will be on meeting evolving consumer preferences by providing convenient formats and high-quality, nutritious rice products. To meet the projected increase in demand, companies must strengthen their supply chains and production capabilities to ensure a reliable and efficient supply of non-basmati rice to global markets.

Non-Basmati Rice Market Segmentation

• 1. Type
  • 1.1. Brown Rice
  • 1.2. White Rice
• 2. Kernel Size
  • 2.1. Long Grain Rice
  • 2.2. Medium Grain Rice
  • 2.3. Short Grain Rice
• 3. Distribution Channel
  • 3.1. Supermarkets/Hypermarkets
  • 3.2. Convenience Stores
  • 3.3. Online Retail Stores
  • 3.4. Other Distribution Channels

Non-Basmati Rice Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
  • 1.4. Rest of North America
• 2. Europe
  • 2.1. United Kingdom
  • 2.2. Germany
  • 2.3. Spain
  • 2.4. France
  • 2.5. Italy
  • 2.6. Russia
  • 2.7. Rest of Europe
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. Rest of Asia Pacific
• 4. South America
  • 4.1. Brazil
  • 4.2. Argentina
  • 4.3. Rest of South America
• 5. Middle East
• 6. Saudi Arabia
  • 6.1. South Africa
  • 6.2. Rest of Middle East