Morocco Poultry Market Market Report: Strategic Insights

Key Insights

The Morocco poultry market, valued at $4.88 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.03% from 2025 to 2033. This expansion is driven by several key factors. Rising consumer demand for affordable protein sources, coupled with increasing urbanization and a growing population, fuels the market's expansion. Furthermore, the government's focus on modernizing agricultural practices and improving poultry farming infrastructure plays a crucial role. Increased investment in feed production and disease control measures enhances productivity and ensures a stable supply. Changing consumer preferences towards convenient and processed poultry products also contribute to the market's growth trajectory. Key players like Koutoubia Holding, ALF Sahel, and King Generation SA are actively shaping the market landscape through investments in advanced technologies and strategic partnerships. However, challenges remain, including fluctuating feed prices, potential outbreaks of avian influenza, and competition from imported poultry products. Despite these restraints, the positive outlook for the Moroccan economy and the government's sustained support for the agricultural sector suggest a promising future for the poultry market.

The market segmentation, although not explicitly detailed, likely includes various poultry types (broilers, layers, others), processing levels (fresh, processed), and distribution channels (retail, wholesale, food service). Regional variations in consumption patterns and infrastructure development will influence market growth across different regions of Morocco. The historical period (2019-2024) provides a valuable baseline for understanding past market performance and identifying emerging trends. The forecast period (2025-2033) provides a roadmap for future market projections, offering insights into potential investment opportunities and strategic planning for stakeholders within the industry. Understanding the competitive landscape, with its mix of established players and potentially emerging smaller companies, is essential for navigating this dynamic market.

This in-depth report provides a comprehensive analysis of the Morocco poultry market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. With a focus on market dynamics, trends, leading players, and future opportunities, this report covers the period from 2019 to 2033, with a base year of 2025 and a forecast period from 2025 to 2033. The report leverages extensive data analysis to project market growth and identify key areas for investment and expansion.

Morocco Poultry Market Dynamics & Concentration

The Moroccan poultry market exhibits a moderately concentrated structure, with several large players holding significant market share. Koutoubia Holding, ALF Sahel, and King Generation SA are among the key players, although precise market share data is unavailable for many companies, necessitating further research for definitive figures. Innovation in the sector is driven by the need for increased efficiency, improved disease control, and enhanced product quality. The regulatory framework, while generally supportive of the industry, continues to evolve, impacting operational costs and investment strategies. Substitute products, such as red meat and imported poultry, pose a degree of competitive pressure. Consumer trends towards healthier and more convenient food options are influencing product development and marketing efforts. M&A activity in the sector has been relatively moderate in recent years, with approximately xx deals recorded during the historical period (2019-2024), suggesting opportunities for consolidation and expansion for strategic players. Further research is needed to determine the exact number of M&A deals.

• Market Concentration: Moderately Concentrated
• M&A Activity: xx deals (2019-2024) (Further research is needed)
• Innovation Drivers: Efficiency, Disease Control, Product Quality
• Regulatory Framework: Supportive, but evolving.
• Product Substitutes: Red meat, imported poultry.
• End-user trends: Healthier and convenient food.

Morocco Poultry Market Industry Trends & Analysis

The Moroccan poultry market experienced a compound annual growth rate (CAGR) of xx% during the historical period (2019-2024), driven primarily by rising domestic consumption, population growth, and increasing urbanization. Technological disruptions, such as automation in feed production and processing, are improving efficiency and reducing costs. Consumer preferences are shifting towards value-added products, processed poultry meats, and convenience formats, influencing the industry's strategic adjustments. Competitive dynamics are characterized by both price competition and product differentiation. Market penetration of processed poultry products continues to increase, signaling ongoing growth in the sector, though concrete penetration figures are unavailable for the moment. The current market size is estimated to be xx Million USD in 2025.

Leading Markets & Segments in Morocco Poultry Market

While regional data specifics are limited, the major urban centers and populated areas are likely to drive the majority of the market due to higher purchasing power and consumption. Key growth drivers for these areas include:

• Economic Policies: Government support for agriculture and livestock.
• Infrastructure: Improved transportation and distribution networks.
• Population Growth: Increasing urban population and demand for poultry products.

The dominance of these areas reflects increased demand, effective distribution channels, and higher per capita income, leading to a higher poultry consumption rate. Specific data on regional market share and dominance is unavailable for now and requires further analysis.

Morocco Poultry Market Product Developments

The Moroccan poultry market is witnessing a notable trend towards diversification in product offerings to accommodate evolving consumer needs. This includes an expansion into value-added products like processed poultry meats, ready-to-eat meals, and convenient packaging formats. Technological advancements, including automated processing lines and improved feed formulations, are enhancing product quality and consistency. These developments not only address increasing consumer demand for convenience and variety but also contribute significantly to enhancing the overall competitiveness of the Moroccan poultry industry.

Key Drivers of Morocco Poultry Market Growth

Several factors contribute to the growth of the Moroccan poultry market. Government support, evidenced by significant investments (USD 495 million in June 2023 for livestock protection and USD 198 million in May 2023 for poultry industry development), is a substantial driver. Rising disposable incomes and increasing urbanization are fostering consumer demand. Technological improvements in production and processing are enhancing efficiency and reducing costs. These synergistic elements are propelling the market's expansion.

Challenges in the Morocco Poultry Market

The Moroccan poultry market faces several challenges. Fluctuations in feed prices due to global market conditions and supply chain disruptions pose significant threats to profitability. Competition from imported poultry products and the need for continuous investment in disease prevention and biosecurity measures are among other key concerns. These challenges, alongside the need for continuous improvement in operational efficiency and sustainability measures, represent notable barriers to growth and require strategic adaptation by players within the industry.

Emerging Opportunities in Morocco Poultry Market

The Moroccan poultry market presents several emerging opportunities. Growing health consciousness amongst consumers is creating space for premium products emphasizing natural and organic production methods. Strategic partnerships and collaborations between local and international poultry companies can facilitate technology transfer and market expansion. Investments in advanced processing technologies can allow players to offer a wider array of value-added products, increasing market penetration and profitability. These opportunities pave the way for sustained growth and innovation in the market.

Leading Players in the Morocco Poultry Market Sector

• Koutoubia Holding
• ALF Sahel
• King Generation SA
• Dar EL Fellous
• Matinales
• Maroc Dawajine
• Rabat Poultry - Dawajine Johara
• Zalar Holdings
• La Fonda
• Zaime Eggs (Oeufs ZAIME) *List Not Exhaustive

Key Milestones in Morocco Poultry Market Industry

• June 2023: USD 495 million allocated by the Moroccan government for livestock capital protection, including poultry feed subsidies. This significantly boosts the industry's resilience against feed price volatility.
• May 2023: A new program contract (USD 198 million investment) signed between the Moroccan government and FISA, aiming to increase poultry meat and egg production to 92,000 tonnes and 7.6 billion units, respectively, by 2030. This indicates a strong government commitment to the sector's growth.
• February 2020: Zalar Holdings expanded its presence in Morocco, solidifying its position in grain storage and trade. This strengthens the supply chain for the poultry sector.

Strategic Outlook for Morocco Poultry Market

The Moroccan poultry market is poised for continued growth, driven by supportive government policies, rising consumer demand, and technological advancements. Opportunities exist in value-added products, strategic partnerships, and expansion into new markets. Companies that embrace innovation, prioritize sustainability, and adapt to evolving consumer preferences will be best positioned to succeed in this dynamic market. The long-term outlook is positive, indicating substantial potential for market expansion and significant returns for investors and industry players alike.

Morocco Poultry Market Segmentation

• 1. Product Type
  • 1.1. Table Eggs
  • 1.2. Broiler Meat
  • 1.3. Processed Meat
    • 1.3.1. Nuggets and Popcorns
    • 1.3.2. Sausages
    • 1.3.3. Burgers
    • 1.3.4. Marinated Poultry Products
    • 1.3.5. Other Processed Meat Products
• 2. Distribution Channel
  • 2.1. Hotels
  • 2.2. Restaurants
  • 2.3. Catering
  • 2.4. Modern Trade (Supermarkets/Hypermarkets)
  • 2.5. Other Distribution Channels

Morocco Poultry Market Segmentation By Geography

• 1. Morocco