Key Insights
The cannabis packaging market is experiencing robust growth, driven by the increasing legalization and expansion of the cannabis industry globally. The market, estimated at $XX million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 24.30% from 2025 to 2033. This significant growth is fueled by several key factors. Firstly, the rising demand for cannabis products necessitates sophisticated packaging solutions that ensure product freshness, child-resistance, and brand appeal. Secondly, stringent regulatory requirements regarding cannabis packaging, emphasizing tamper-evident seals and clear labeling, are driving the adoption of specialized packaging materials and technologies. This regulatory landscape, while initially posing challenges, creates a significant opportunity for packaging manufacturers to offer compliant and innovative solutions. Finally, the increasing preference for eco-friendly and sustainable packaging options is shaping market trends, pushing companies to develop bio-based and recyclable materials.
The market segmentation reveals a dynamic landscape. Rigid packaging, offering better product protection, commands a larger market share compared to flexible packaging. However, flexible packaging is gaining traction due to its cost-effectiveness and versatility. In terms of materials, plastics dominate the market due to their affordability and versatility, though concerns regarding environmental sustainability are driving increased interest in sustainable alternatives such as cardboard containers and potentially even glass and metal in niche segments. North America currently holds the largest market share due to the early adoption of cannabis legalization and a well-established cannabis industry. However, Europe and Latin America represent significant growth potential as legalization expands in those regions. Key players such as Elevate Packaging Inc, KushCo Holdings Inc, and Greenlane Holdings Inc are strategically positioning themselves to capitalize on these market trends through innovation and expansion. Competition is likely to intensify as new entrants emerge and existing players consolidate their market positions.

Cannabis Packaging Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Cannabis Packaging Industry, projecting a market value exceeding $XX Million by 2033. The study covers the period from 2019 to 2033, with 2025 serving as the base and estimated year. This report is essential for industry stakeholders, investors, and businesses seeking to navigate this rapidly evolving market.
Key Highlights:
- Market Size: Projected to surpass $XX Million by 2033.
- CAGR: XX% during the forecast period (2025-2033).
- Leading Companies: Elevate Packaging Inc, JL Clarks Inc, KushCo Holdings Inc, Green Rush Packaging, Kaya Packaging, N2 Packaging Systems LLC, Berry Global Inc, Cannaline Cannabis Packaging Solutions, Greenlane Holdings Inc, Dymapak, Diamond Packaging (List not exhaustive).
- Key Segments: Rigid Packaging, Flexible Packaging; Glass, Metal, Plastics, Cardboard Containers.
Cannabis Packaging Industry Market Dynamics & Concentration
The cannabis packaging market is characterized by moderate concentration, with several key players vying for market share. Market share data for 2024 indicates that the top five companies hold approximately xx% of the overall market. Innovation is a significant driver, fueled by the need for child-resistant, tamper-evident, and environmentally friendly packaging solutions. Regulatory frameworks vary considerably across jurisdictions, impacting packaging requirements and creating both opportunities and challenges. Product substitutes are limited, but the market is seeing increasing pressure to adopt sustainable materials. End-user trends favor eco-conscious packaging, driving demand for recyclable and biodegradable options. M&A activity has been relatively robust in recent years, with xx major deals recorded between 2019 and 2024, reflecting industry consolidation and expansion efforts.
- Market Concentration: Top 5 companies hold approximately xx% market share (2024).
- Innovation Drivers: Child-resistant, tamper-evident, sustainable packaging.
- Regulatory Landscape: Highly variable across jurisdictions, influencing packaging design and materials.
- M&A Activity: xx major deals between 2019 and 2024.
Cannabis Packaging Industry Industry Trends & Analysis
The cannabis packaging market is experiencing robust growth, driven by the expanding legal cannabis market globally. The Compound Annual Growth Rate (CAGR) is estimated at XX% during the forecast period (2025-2033). Technological disruptions, particularly in materials science and automation, are enhancing packaging efficiency and sustainability. Consumer preferences are shifting towards eco-friendly options, pushing manufacturers to adopt recyclable and biodegradable materials. Competitive dynamics are intensifying, with companies focusing on product differentiation, innovation, and cost optimization. Market penetration is increasing across various cannabis product categories, including flower, edibles, and concentrates.

Leading Markets & Segments in Cannabis Packaging Industry
North America, particularly the United States and Canada, currently dominates the cannabis packaging market. This dominance is fueled by several factors:
- North America: High levels of cannabis legalization and a large consumer base.
- United States: Significant growth in both medical and recreational cannabis markets.
- Canada: Established regulatory framework and substantial investment in cannabis production.
By Type: Rigid packaging currently holds a larger market share compared to flexible packaging, primarily due to its suitability for preserving the quality and freshness of cannabis products. However, flexible packaging is experiencing growth, driven by its cost-effectiveness and versatility.
By Material: Glass continues to be a popular choice for its inert properties and ability to preserve product quality. However, plastic and cardboard containers are gaining traction due to cost and sustainability considerations. Metal packaging holds a niche market for specific product applications.
Cannabis Packaging Industry Product Developments
Recent innovations include child-resistant jars for medicinal cannabis, reflecting the growing emphasis on safety and compliance. The integration of tamper-evident features and the increasing use of sustainable materials (e.g., recycled plastics, biodegradable films) are key trends. These developments cater to evolving regulatory requirements and consumer preferences for environmentally conscious products, enhancing the overall market competitiveness.
Key Drivers of Cannabis Packaging Industry Growth
The expansion of the legal cannabis market globally is a primary driver. Technological advancements in packaging materials and manufacturing processes also contribute significantly. Favorable regulatory changes in various jurisdictions are creating new opportunities. For instance, the increase in cannabis legalization and the growing acceptance of cannabis for medical purposes are key factors.
Challenges in the Cannabis Packaging Industry Market
Regulatory hurdles vary considerably across different regions, presenting challenges for manufacturers in ensuring compliance. Supply chain disruptions can impact the availability of raw materials and packaging components. Intense competition among established players and new entrants puts pressure on pricing and profitability, necessitating strategic innovation. These challenges can lead to increased costs, production delays, and reduced market share.
Emerging Opportunities in Cannabis Packaging Industry
The increasing demand for sustainable and eco-friendly packaging presents a significant opportunity for companies to differentiate their products. Strategic partnerships between packaging manufacturers and cannabis producers can lead to innovation and efficient supply chains. Expanding into new markets, especially in countries where cannabis legalization is progressing, offers considerable potential for growth. Developing specialized packaging solutions for emerging cannabis product formats (e.g., vapes, edibles) also presents a notable avenue for expansion.
Leading Players in the Cannabis Packaging Industry Sector
- Elevate Packaging Inc
- JL Clarks Inc
- KushCo Holdings Inc
- Green Rush Packaging
- Kaya Packaging
- N2 Packaging Systems LLC
- Berry Global Inc
- Cannaline Cannabis Packaging Solutions
- Greenlane Holdings Inc
- Dymapak
- Diamond Packaging
Key Milestones in Cannabis Packaging Industry Industry
- November 2021: The Niagara Herbalist launched a packaging buyback program, incentivizing recycling.
- January 2022: Origin Pharma Packaging launched a child-resistant jar for medicinal cannabis.
Strategic Outlook for Cannabis Packaging Industry Market
The cannabis packaging market is poised for continued growth, driven by the expanding legal cannabis industry and increasing consumer demand for innovative and sustainable packaging solutions. Companies focusing on product differentiation, technological innovation, and strategic partnerships are well-positioned to capitalize on emerging opportunities. The long-term outlook remains positive, with significant potential for market expansion in both established and emerging markets.
Cannabis Packaging Industry Segmentation
-
1. Type
- 1.1. Rigid Packaging
- 1.2. Flexible Packaging
-
2. Packaging Materials
- 2.1. Glass
- 2.2. Metal
- 2.3. Plastics
- 2.4. Cardboard Containers
Cannabis Packaging Industry Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Latin America
- 4. Rest of the World

Cannabis Packaging Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 24.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Demand for Medical and Recreational Cannabis Products; Legalization of Cannabis in Various North American Countries
- 3.3. Market Restrains
- 3.3.1. Stringent Regulation Related to Cannabis Packaging
- 3.4. Market Trends
- 3.4.1. Plastic Packaging Holds a Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Rigid Packaging
- 5.1.2. Flexible Packaging
- 5.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 5.2.1. Glass
- 5.2.2. Metal
- 5.2.3. Plastics
- 5.2.4. Cardboard Containers
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Latin America
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Rigid Packaging
- 6.1.2. Flexible Packaging
- 6.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 6.2.1. Glass
- 6.2.2. Metal
- 6.2.3. Plastics
- 6.2.4. Cardboard Containers
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Europe Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Rigid Packaging
- 7.1.2. Flexible Packaging
- 7.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 7.2.1. Glass
- 7.2.2. Metal
- 7.2.3. Plastics
- 7.2.4. Cardboard Containers
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Latin America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Rigid Packaging
- 8.1.2. Flexible Packaging
- 8.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 8.2.1. Glass
- 8.2.2. Metal
- 8.2.3. Plastics
- 8.2.4. Cardboard Containers
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of the World Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Rigid Packaging
- 9.1.2. Flexible Packaging
- 9.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 9.2.1. Glass
- 9.2.2. Metal
- 9.2.3. Plastics
- 9.2.4. Cardboard Containers
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. North America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Europe Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Latin America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Rest of the World Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Competitive Analysis
- 14.1. Global Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Elevate Packaging Inc
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 JL Clarks Inc
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 KushCo Holdings Inc
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Green Rush Packaging
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Kaya Packaging
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 N2 Packaging Systems LLC
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 Berry Global Inc *List Not Exhaustive
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Cannaline Cannabis Packaging Solutions
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Greenlane Holdings Inc
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Dymapak
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.11 Diamond Packaging
- 14.2.11.1. Overview
- 14.2.11.2. Products
- 14.2.11.3. SWOT Analysis
- 14.2.11.4. Recent Developments
- 14.2.11.5. Financials (Based on Availability)
- 14.2.1 Elevate Packaging Inc
List of Figures
- Figure 1: Global Cannabis Packaging Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: Latin America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Latin America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Rest of the World Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: North America Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 11: North America Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 12: North America Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 13: North America Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 14: North America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 15: North America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 16: Europe Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 17: Europe Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 18: Europe Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 19: Europe Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 20: Europe Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 21: Europe Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 22: Latin America Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 23: Latin America Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 24: Latin America Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 25: Latin America Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 26: Latin America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 27: Latin America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 28: Rest of the World Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 29: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 30: Rest of the World Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 31: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 32: Rest of the World Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 33: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Cannabis Packaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 4: Global Cannabis Packaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 14: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 15: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 17: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 18: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 20: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 21: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 23: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 24: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Cannabis Packaging Industry?
The projected CAGR is approximately 24.30%.
2. Which companies are prominent players in the Cannabis Packaging Industry?
Key companies in the market include Elevate Packaging Inc, JL Clarks Inc, KushCo Holdings Inc, Green Rush Packaging, Kaya Packaging, N2 Packaging Systems LLC, Berry Global Inc *List Not Exhaustive, Cannaline Cannabis Packaging Solutions, Greenlane Holdings Inc, Dymapak, Diamond Packaging.
3. What are the main segments of the Cannabis Packaging Industry?
The market segments include Type, Packaging Materials.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Demand for Medical and Recreational Cannabis Products; Legalization of Cannabis in Various North American Countries.
6. What are the notable trends driving market growth?
Plastic Packaging Holds a Significant Market Share.
7. Are there any restraints impacting market growth?
Stringent Regulation Related to Cannabis Packaging.
8. Can you provide examples of recent developments in the market?
January 2022: Origin Pharma Packaging launched a piece of packaging dedicated to the medicinal cannabis industry, a child-resistant Jar to support the 'flower# product, which is often prescribed in certain European countries.,
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Cannabis Packaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Cannabis Packaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Cannabis Packaging Industry?
To stay informed about further developments, trends, and reports in the Cannabis Packaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence