Key Insights
The European physical security market, valued at €28.13 billion in 2025, is poised for robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.00% from 2025 to 2033. This expansion is driven by several key factors. Increasing concerns over terrorism and rising cyber threats are compelling both public and private entities to invest heavily in sophisticated security systems, encompassing video surveillance, access control, intrusion detection, and perimeter security. The market is also witnessing a significant shift towards integrated security solutions, leveraging technologies like AI and IoT to enhance efficiency and situational awareness. Furthermore, stringent government regulations aimed at bolstering national security and data privacy are fueling demand for advanced security technologies across various sectors, including critical infrastructure, transportation, and retail. The burgeoning adoption of cloud-based security platforms, offering improved scalability and remote management capabilities, is another major contributor to market growth.
However, the market's growth trajectory is not without challenges. High initial investment costs associated with implementing comprehensive security systems can deter smaller businesses. Furthermore, the complexity of integrating diverse security technologies and the need for skilled professionals to manage these systems pose considerable obstacles. Data privacy concerns and the potential for misuse of surveillance technologies also present significant restraints. Despite these challenges, the long-term outlook remains positive, driven by continuous technological advancements, evolving security threats, and an increasing focus on proactive security measures across the European landscape. Key players like Securitas AB, Bosch Security Systems, and Hikvision are actively shaping market dynamics through innovation and strategic acquisitions. The market segmentation, though not explicitly detailed, is likely diverse, encompassing various security technologies, end-user industries, and deployment models (on-premise versus cloud-based).

Europe Physical Security Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the Europe Physical Security Market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. The report covers market dynamics, leading players, technological advancements, and future growth prospects, using data spanning the historical period (2019-2024), base year (2025), and forecast period (2025-2033). The market size is projected to reach xx Million by 2033.
Europe Physical Security Market Market Dynamics & Concentration
The Europe Physical Security Market is characterized by a moderately concentrated landscape, with several major players vying for market share. The market concentration ratio (CR4) is estimated at xx% in 2025, indicating a presence of key players influencing market dynamics. Innovation in areas like AI-powered surveillance, biometrics, and cybersecurity is driving market growth. Stringent regulatory frameworks concerning data privacy (GDPR) and cybersecurity significantly influence product development and deployment. The rise of cloud-based security solutions presents a significant substitute to traditional on-premise systems. End-user trends are shifting towards integrated security systems offering enhanced functionalities and cost efficiencies. Mergers and acquisitions (M&A) activity has been moderate in recent years, with xx M&A deals recorded between 2019 and 2024. Key drivers of M&A activity include expansion into new markets and acquisition of specialized technologies.
- Market Share (2025): Securitas AB (xx%), Bosch Security Systems GmbH (xx%), Hikvision (xx%), and other players.
- M&A Deal Count (2019-2024): xx
- Key Innovation Drivers: AI, IoT, Cloud Computing, Biometrics
- Regulatory Frameworks: GDPR, NIS2 Directive
Europe Physical Security Market Industry Trends & Analysis
The Europe Physical Security Market is experiencing robust growth, driven by increasing concerns over security threats, rising adoption of smart technologies, and supportive government initiatives. The market exhibits a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Technological advancements like AI-powered video analytics, improved sensor technologies, and cloud-based platforms are revolutionizing the security landscape. Consumer preference is shifting towards integrated, user-friendly security solutions that offer remote management capabilities and enhanced data analytics. Competitive dynamics are intensifying, with companies focusing on product differentiation, strategic partnerships, and technological innovation to gain a competitive edge. Market penetration of AI-powered security solutions is expected to reach xx% by 2033.

Leading Markets & Segments in Europe Physical Security Market
The Germany market leads the Europe Physical Security Market, driven by strong economic growth, robust infrastructure development, and a high level of security awareness among businesses and consumers. The United Kingdom and France are also significant markets. Within the market segments, video surveillance and access control systems hold significant market share, driven by their wide applications across various sectors.
- Key Drivers for Germany:
- Strong economic growth
- Advanced infrastructure
- High security awareness
- Government initiatives
- Dominance Analysis: Germany's dominance stems from its large economy, substantial investments in security infrastructure, and the presence of several major security companies within its borders.
Europe Physical Security Market Product Developments
Recent product innovations have focused on integrating AI, IoT, and cloud technologies into physical security solutions. This trend delivers enhanced features like facial recognition, predictive analytics, and remote monitoring. The competitive advantage is derived from offering comprehensive, integrated solutions that cater to the evolving security needs of businesses and consumers. These products are tailored to improve efficiency, reduce operational costs, and strengthen overall security posture.
Key Drivers of Europe Physical Security Market Growth
Several factors drive growth in this market, including:
- Technological Advancements: AI-powered surveillance, biometrics, and IoT-enabled devices.
- Rising Security Concerns: Terrorism, cyberattacks, and organized crime.
- Government Regulations: Data privacy laws and cybersecurity mandates.
- Economic Growth: Increased investments in infrastructure and security solutions.
Challenges in the Europe Physical Security Market Market
The market faces several challenges including:
- High Initial Investment Costs: Implementing sophisticated security systems can be expensive.
- Data Privacy Concerns: Compliance with GDPR and similar regulations.
- Cybersecurity Threats: Vulnerabilities in connected security systems.
- Supply Chain Disruptions: Impacting availability and cost of components.
Emerging Opportunities in Europe Physical Security Market
The market presents significant opportunities. Technological breakthroughs, such as advanced AI algorithms and quantum-resistant cryptography, will enhance system security and capabilities. Strategic partnerships between security providers and technology companies will accelerate innovation and market penetration. Expansion into emerging markets and development of specialized solutions for specific sectors will unlock substantial growth potential.
Leading Players in the Europe Physical Security Market Sector
- Securitas AB
- Bosch Security Systems GmbH
- Secom Co Ltd
- Dahua Technology Co Ltd
- Hanwha Vision Co Ltd
- G4S Limited
- Vanderbilt Industries
- Siemens AG
- Teledyne FLIR LLC
- Genetec Inc
- Johnson Controls
- Hangzhou Hikvision Digital Technology Co Ltd
- Schneider Electric SE
- Honeywell International Inc
- Axis Communications AB
- NEC Corporation
- HID Global Corporation
Key Milestones in Europe Physical Security Market Industry
- June 2023: Hanwha Vision launched its new bi-spectrum AI camera range, enhancing perimeter security with visual and thermal imaging capabilities.
- May 2023: Secom invested USD 192 Million in Eagle Eye and Brivo, bolstering cloud-based video surveillance solutions and AI-driven analytics.
Strategic Outlook for Europe Physical Security Market Market
The future of the Europe Physical Security Market is bright, characterized by sustained growth driven by technological innovation and evolving security needs. Strategic opportunities lie in developing integrated, AI-powered solutions, expanding into underserved markets, and establishing strategic partnerships to accelerate market penetration and enhance product offerings. Companies focusing on cybersecurity, data privacy, and user-friendly interfaces will be best positioned for success in this dynamic market.
Europe Physical Security Market Segmentation
-
1. System Type
-
1.1. Video Surveillance System
- 1.1.1. IP Surveillance
- 1.1.2. Analog Surveillance
- 1.1.3. Hybrid Surveillance
- 1.2. Physical Access Control System (PACS)
- 1.3. Biometric System
- 1.4. Perimeter Security
- 1.5. Intrusion Detection
-
1.1. Video Surveillance System
-
2. Service Type
- 2.1. Access Control as a Service (ACaaS)
- 2.2. Video Surveillance as a Service (VSaaS)
-
3. Type of Deployment
- 3.1. On-Premises
- 3.2. Cloud
-
4. Organization Size
- 4.1. SMEs
- 4.2. Large Enterprises
-
5. End-user Industry
- 5.1. Government Services
- 5.2. Banking and Financial Services
- 5.3. IT and Telecommunications
- 5.4. Transportation and Logistics
- 5.5. Retail
- 5.6. Healthcare
- 5.7. Residential
- 5.8. Other End-user Industries
Europe Physical Security Market Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Physical Security Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Corporate Risks and Physical Security Threats; Organizations' Access Control Requirements have Grown Due to the Prevalence of Remote and Hybrid Work; The Accelerated Incorporation of Machine Learning (ML) and Artificial Intelligence (AI)
- 3.3. Market Restrains
- 3.3.1. Corporate Risks and Physical Security Threats; Organizations' Access Control Requirements have Grown Due to the Prevalence of Remote and Hybrid Work; The Accelerated Incorporation of Machine Learning (ML) and Artificial Intelligence (AI)
- 3.4. Market Trends
- 3.4.1. The Biometric System Segment is Expected to Hold a Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Physical Security Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by System Type
- 5.1.1. Video Surveillance System
- 5.1.1.1. IP Surveillance
- 5.1.1.2. Analog Surveillance
- 5.1.1.3. Hybrid Surveillance
- 5.1.2. Physical Access Control System (PACS)
- 5.1.3. Biometric System
- 5.1.4. Perimeter Security
- 5.1.5. Intrusion Detection
- 5.1.1. Video Surveillance System
- 5.2. Market Analysis, Insights and Forecast - by Service Type
- 5.2.1. Access Control as a Service (ACaaS)
- 5.2.2. Video Surveillance as a Service (VSaaS)
- 5.3. Market Analysis, Insights and Forecast - by Type of Deployment
- 5.3.1. On-Premises
- 5.3.2. Cloud
- 5.4. Market Analysis, Insights and Forecast - by Organization Size
- 5.4.1. SMEs
- 5.4.2. Large Enterprises
- 5.5. Market Analysis, Insights and Forecast - by End-user Industry
- 5.5.1. Government Services
- 5.5.2. Banking and Financial Services
- 5.5.3. IT and Telecommunications
- 5.5.4. Transportation and Logistics
- 5.5.5. Retail
- 5.5.6. Healthcare
- 5.5.7. Residential
- 5.5.8. Other End-user Industries
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by System Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 Securitas AB
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Bosch Security Systems GmbH
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Secom Co Ltd
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Dahua Technology Co Ltd
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Hanwha Vision Co Ltd
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 G4S Limited
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Vanderbilt Industries
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Siemens AG
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Teledyne FLIR LLC
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Genetec Inc
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.11 Johnson Controls
- 6.2.11.1. Overview
- 6.2.11.2. Products
- 6.2.11.3. SWOT Analysis
- 6.2.11.4. Recent Developments
- 6.2.11.5. Financials (Based on Availability)
- 6.2.12 Hangzhou Hikvision Digital Technology Co Ltd
- 6.2.12.1. Overview
- 6.2.12.2. Products
- 6.2.12.3. SWOT Analysis
- 6.2.12.4. Recent Developments
- 6.2.12.5. Financials (Based on Availability)
- 6.2.13 Schneider Electric SE
- 6.2.13.1. Overview
- 6.2.13.2. Products
- 6.2.13.3. SWOT Analysis
- 6.2.13.4. Recent Developments
- 6.2.13.5. Financials (Based on Availability)
- 6.2.14 Honeywell International Inc
- 6.2.14.1. Overview
- 6.2.14.2. Products
- 6.2.14.3. SWOT Analysis
- 6.2.14.4. Recent Developments
- 6.2.14.5. Financials (Based on Availability)
- 6.2.15 Axis Communications AB
- 6.2.15.1. Overview
- 6.2.15.2. Products
- 6.2.15.3. SWOT Analysis
- 6.2.15.4. Recent Developments
- 6.2.15.5. Financials (Based on Availability)
- 6.2.16 NEC Corporation
- 6.2.16.1. Overview
- 6.2.16.2. Products
- 6.2.16.3. SWOT Analysis
- 6.2.16.4. Recent Developments
- 6.2.16.5. Financials (Based on Availability)
- 6.2.17 HID Global Corporatio
- 6.2.17.1. Overview
- 6.2.17.2. Products
- 6.2.17.3. SWOT Analysis
- 6.2.17.4. Recent Developments
- 6.2.17.5. Financials (Based on Availability)
- 6.2.1 Securitas AB
List of Figures
- Figure 1: Europe Physical Security Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Physical Security Market Share (%) by Company 2024
List of Tables
- Table 1: Europe Physical Security Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Physical Security Market Volume Billion Forecast, by Region 2019 & 2032
- Table 3: Europe Physical Security Market Revenue Million Forecast, by System Type 2019 & 2032
- Table 4: Europe Physical Security Market Volume Billion Forecast, by System Type 2019 & 2032
- Table 5: Europe Physical Security Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 6: Europe Physical Security Market Volume Billion Forecast, by Service Type 2019 & 2032
- Table 7: Europe Physical Security Market Revenue Million Forecast, by Type of Deployment 2019 & 2032
- Table 8: Europe Physical Security Market Volume Billion Forecast, by Type of Deployment 2019 & 2032
- Table 9: Europe Physical Security Market Revenue Million Forecast, by Organization Size 2019 & 2032
- Table 10: Europe Physical Security Market Volume Billion Forecast, by Organization Size 2019 & 2032
- Table 11: Europe Physical Security Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 12: Europe Physical Security Market Volume Billion Forecast, by End-user Industry 2019 & 2032
- Table 13: Europe Physical Security Market Revenue Million Forecast, by Region 2019 & 2032
- Table 14: Europe Physical Security Market Volume Billion Forecast, by Region 2019 & 2032
- Table 15: Europe Physical Security Market Revenue Million Forecast, by System Type 2019 & 2032
- Table 16: Europe Physical Security Market Volume Billion Forecast, by System Type 2019 & 2032
- Table 17: Europe Physical Security Market Revenue Million Forecast, by Service Type 2019 & 2032
- Table 18: Europe Physical Security Market Volume Billion Forecast, by Service Type 2019 & 2032
- Table 19: Europe Physical Security Market Revenue Million Forecast, by Type of Deployment 2019 & 2032
- Table 20: Europe Physical Security Market Volume Billion Forecast, by Type of Deployment 2019 & 2032
- Table 21: Europe Physical Security Market Revenue Million Forecast, by Organization Size 2019 & 2032
- Table 22: Europe Physical Security Market Volume Billion Forecast, by Organization Size 2019 & 2032
- Table 23: Europe Physical Security Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 24: Europe Physical Security Market Volume Billion Forecast, by End-user Industry 2019 & 2032
- Table 25: Europe Physical Security Market Revenue Million Forecast, by Country 2019 & 2032
- Table 26: Europe Physical Security Market Volume Billion Forecast, by Country 2019 & 2032
- Table 27: United Kingdom Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: United Kingdom Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 29: Germany Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Germany Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 31: France Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: France Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 33: Italy Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Italy Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 35: Spain Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: Spain Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 37: Netherlands Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Netherlands Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 39: Belgium Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Belgium Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 41: Sweden Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Sweden Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 43: Norway Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Norway Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 45: Poland Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Poland Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
- Table 47: Denmark Europe Physical Security Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Denmark Europe Physical Security Market Volume (Billion) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Physical Security Market?
The projected CAGR is approximately 6.00%.
2. Which companies are prominent players in the Europe Physical Security Market?
Key companies in the market include Securitas AB, Bosch Security Systems GmbH, Secom Co Ltd, Dahua Technology Co Ltd, Hanwha Vision Co Ltd, G4S Limited, Vanderbilt Industries, Siemens AG, Teledyne FLIR LLC, Genetec Inc, Johnson Controls, Hangzhou Hikvision Digital Technology Co Ltd, Schneider Electric SE, Honeywell International Inc, Axis Communications AB, NEC Corporation, HID Global Corporatio.
3. What are the main segments of the Europe Physical Security Market?
The market segments include System Type, Service Type, Type of Deployment, Organization Size, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 28.13 Million as of 2022.
5. What are some drivers contributing to market growth?
Corporate Risks and Physical Security Threats; Organizations' Access Control Requirements have Grown Due to the Prevalence of Remote and Hybrid Work; The Accelerated Incorporation of Machine Learning (ML) and Artificial Intelligence (AI).
6. What are the notable trends driving market growth?
The Biometric System Segment is Expected to Hold a Significant Market Share.
7. Are there any restraints impacting market growth?
Corporate Risks and Physical Security Threats; Organizations' Access Control Requirements have Grown Due to the Prevalence of Remote and Hybrid Work; The Accelerated Incorporation of Machine Learning (ML) and Artificial Intelligence (AI).
8. Can you provide examples of recent developments in the market?
June 2023: Hanwha Vision launched its new bi-spectrum AI camera range, offering visual and thermal imaging capabilities. The thermal lens allows the perimeter to be monitored for suspicious activity, even in dim lighting, inclement weather, or visual obstructions. The lens also provides identification details, identifying suspicious activity, such as an intruder. This expedited detection and identification process reduces the time and cost of installing the device.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Physical Security Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Physical Security Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Physical Security Market?
To stay informed about further developments, trends, and reports in the Europe Physical Security Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence